Increasing sales is something that all business owners want. For this reason we are always implementing new strategies of persuasion, price, offers, etc. But all change must start from within, beginning with our teams. And no, we are not talking about who you are going to hire, we are referring to the rapport that must exist between them. This is why we want you to implement the Smarketing in your business.
Sales (sales) + Marketing = Smarketing
This mix will boost sales in your business
The sales department and the marketing department have a common goal: sell. Although they use different methods and strategies, both seek to reach that ideal client and demonstrate that there is no better option on the market. Many companies make the mistake of working both teams completely separately and even if they get sales, they are missing out on great potential.
Smarketing in your business can help you due to the following aspects:
- You will be able to create a sales strategy 100% focused on the customer and their needs: Since the marketing team will provide this data and qualified leads for the purchase and the sales department will be able to create fully optimized offers.
- You will increase your sales by a large percentage: It is a fact that the companies that work these two areas hand in hand register a higher percentage of sales than those that do not manage it in this way.
- Improved communication and internal performance: A successful business works like a gear, each part must work in connection with the other for smooth operation.
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Infallible steps to introduce Smarketing in your business
It is not just about agreeing with both teams that the work will be carried out at the same time, we must establish certain parameters so that Smarketing in your business really works and gives the results it promises.
Smarketing + Funnel
Communication is key, as we already mentioned. We cannot pretend that two teams work in unison if we do not establish adequate communication. We must ensure that they speak the same language and that the feedback is appropriate. You can help with meetings:
- Weekly: for reports, progress and data of interest that have been obtained.
- monthly: for new strategies and talk about numbers (what each of the departments achieved with data to support it).
For this, it is important to establish at which stage of the funnel each of these areas will be present. We can divide it into 3 stages: In the graph below you can see how to do this.
Implement an agreement between both departments
We can translate this point into establishing joint objectives and separate goals. Each of the parties must be truly committed and define what is at their disposal to achieve. The marketing department will talk about leads and prospects and the sales side of closed customers.
If we do not establish concrete data and develop a route with a start and an end, it will be difficult to know later if the Smarketing strategy is really working in our business.
At this point we must revise the numbers that are handled in each department. The number of emails, messages, calls received and made; the total number of prospects that become leads, the number of sales closed. All these accounts will lead to a better development of the work and it will be possible to establish real and completely achievable goals for both teams and the company in general.
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Establish a reporting system on the operation of Smarketing in your business
The basis of this is to achieve a rapport between marketing and sales and have a joint report of metrics, analytics, objectives and achievements. For this we must create an exchange of impressions, suggestions, aspects to improve and even celebration of a job well done.
To do this, they can create a list of established questions that they answer in each feedback meeting that they carry out, such as: how many qualified leads were delivered to the sales department?, what significant contribution did the marketing team give to the sales team?, Were the established short-term objectives achieved? You can evaluate the essential questions and add them.
Benefits of creating reports:
- You will be able to know which of your marketing channels bring the largest number of customers.
- You will know which formats you create contribute to closing your sales.
- You will define a timeline of all the interactions that a contact has before becoming a customer.
- You will be able to give information so that sales contact the prospects in the first hours.
- You will be able to provide relevant data immediately to the sales team to optimize their work to the maximum.
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Data should be a priority in the smarketing of your business
In order to know that everything works or what we need to improve, we must pay attention to every detail that we have at hand and accurately analyze whether our strategy is paying off. Graphs and reports will be your allies at this point, only then will you have the answers you need.
Do you see why communication within the team is crucial? All this you will get thanks to it. 😉
Implement this in your Smarketing
- Don’t forget meetings and feedback.
- Create content between both areas of the business.
- Coordinate the campaigns according to the objectives of both teams.
- Always listen to people at each stage of the funnel.
- Use the necessary resources.
Smarketing in your business will be a big decision, are you ready to implement it? 🤝⬇️