What is the Linkedin Social Selling Index (SSI)? Calculate yours

He LinkedIn Social Selling Index or SSI It is one of the most important (and hidden) metrics that this social network offers us. All users of this social network have it and it tells us how well or badly we are doing on it.

It is especially useful if you work in sales, marketing or are a brand ambassador and it is interesting that you review it from time to time. This way you can improve the strategy you are implementing.

I talk to you about all this in the post. Keep reading and delve into the differentiating details for your profile.

What is the Social Selling Index or SSI?

He Social Selling Index or SSI is the LinkedIn index which measures the efficiency that your actions have on this social network.

As I said above, does LinkedIn like what you are doing?

It is important that you keep a high value because it is information that the LinkedIn algorithm takes into account to decide the reach of your publications. This it implies several things because, the higher:

  • Your publications have more visibility.

  • Your personal brand is more powerful.

  • The possibility of attracting customers is higher.

Interesting, don’t you think?

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How to calculate your Social Selling Index (SSI)?

If you have a personal profile on LinkedIn, you have your SSI. To find out, you just have to log in and enter this link:

Your LinkedIn Social Selling Index (SSI): https://www.linkedin.com/sales/ssi

Here you see a circle with a value and 4 highlighted areas.

How to interpret your index on LinkedIn, the SSI?

The Linkedin Social Selling Index is a value ranging from 0 to 100 and that values ​​your work on this social network based on 4 key areas. Each of these reaches up to 25 points, as you see in the previous image, and the sum of them is your SSI.

The overall numerical value of the Social Selling Index

There is no exact rule that links your SSI to your success on LinkedIn, although we know the importance of it being high.

  • Algorithms are secret, like the Coca-Cola formula, you know. However, what all LinkedIn specialists agree on is that It is preferable that your Social Selling Index is above 70.

From this value you begin to impact your contacts as a reference in your sector.

  • If you are under 25yes it is very low, but the good news is that it is very easy for you to improve it and rise quickly.

You probably do not have your personal LinkedIn profile optimized and what I recommend is that you complete the sections you have as much as possible: images, work experience, educational experience, skills, etc. In short, give it a review and perfect your professional image.

Your LinkedIn strategy needs a component to attract the target audience you are looking for, that is, an Inbound Marketing strategy in which digital content takes on a special role.

Establish your personal brand

We are facing the 1st of the 4 variables that the Social Selling Index measures.

It is about always keeping in mind that the buyer persona you are targeting is at the center of your strategy. That’s why LinkedIn asks:

  • Don’t turn your profile into a Curriculum Vitaebut rather explain the benefits you bring to your work experience.

  • May your posts be useful and don’t talk about yourself or your product/service, but about how this helps your followers.

Find the right people

I love this variable that LinkedIn proposes because it is a clear allusion to taking care of your network of contacts since do not collect contacts. Vanity metrics don’t make you better and having a very high number of contacts doesn’t give you more visibility.

I recommend that you focus on what is important: select well who you want to be in contact with and, to do that, The LinkedIn search engine is an excellent tool to filter the type of profile that interests you most.

Interact by offering information

This is the most complicated variable to work with, which is why it usually has the fewest points of the 4 that make up the SSI.

It is proof that you really think about your client. Do you share valuable and useful content for him? Measure the engagement generated by your publications because the interactions you get with them are what mark this value.

Create relationships

If we are talking about the Social Selling Index it is because it is based on Social Selling, obviously, right?

Social selling is based on the emotional ties you establish with your Buyer Persona (that ideal client you have in your head). The trust It is the first and main pillar behind a sale and you achieve that chatting on social networks.

You do? Do you talk to the decision makers when purchasing your services? Start doing it or increase it and you will see how this value increases!

How to improve the LinkedIn Social Selling Index (SSI)?

Now you know what the Social Selling Index is, how to calculate yours and how to interpret your result. The time has come to improve it, to establish a strategy that improves your personal brand on LinkedIn and, therefore, your sales.

This is what I recommend you do:

Have a personal LinkedIn profile of 10

Although there is a lot of literature on the Internet on this topic, it is still There are personal profiles that fail in basic issues (profile photo and cover, about me and other details that LinkedIn offers you).

Think about something: when you go to a job interview or to see a client, do you dress in any way? I know not, it’s a rhetorical question that has a perfect parallel with your personal profile on LinkedIn.

Your profile is the first impression a client gets of you. If she’s good, she might want to negotiate with you. If it is neglected, you will go down in history.

Is it worth investing 2 days in taking care of your personal image and having work or negotiation options?

Publish valuable content

Inbred, commercial content and self-aggrandizement do not work on LinkedIn. Your client likes to read what helps him improve and have a better quality of work life. But it’s the same thing you ask for when you have the user role.

Therefore, do not describe your product or how fantastic it is, talk about the benefits it brings to those who use it.

This is giving value to a publication: giving your knowledge to those who follow you.

Interact with posts from other LinkedIn users

LinkedIn is a social network and The word that best describes social networks is “conversing.”. Notice that the 3rd variable of the Social Selling Index directly addresses this.

When you comment on posts that others make:

This leads you to improve your personal brand and sell more.

Try starting it and let me know.

Send a personalized contact message

This action is related to variable 4 of the Social Selling Index (SSI) because it refers directly to establish relations with the target people you are addressing. It is as easy to understand as it is to extrapolate it to offline life:

When you meet someone, what is the first thing you do? Out of pure courtesy, you introduce yourself, ask how she is, and talk about various topics (I hope you do this and don’t start flirting with her directly, he he he he).

I think you see where I’m going, so please be cordial and polite. Apply a label and when you want to reach out to someone on LinkedIn, tell them why you’re doing it and what you like about them.

Don’t want to sell with the first private message. It’s spam

It’s too common (and I’m sure you’ve suffered from it, although I hope you haven’t) receive a commercial sales message right after accepting a contact invitation which, to make matters worse, did not come with a personalized message.

This is called spam.

If we continue with the previous example of flirting, think two things:

  1. What are the chances of that person accepting a dinner proposal if they don’t know you at all? A 1×1000?

  2. How likely are you to create a bad image if you invite someone to dinner without knowing them at all? A 999×1000?

You decide what your best strategy is, although it seems clear.


Working well, with focus, with strategy is what leads you to be successful on LinkedIn and the SSI is the most relevant metric you have to assess whether that tactic works.

The ideal is that you work on each of the 4 areas it covers and measure them regularly in a scorecard, because that helps you see your evolution and implement corrections that improve the path to achieving your objectives.

Finally, I would like to know your opinion. Now that you know what is LinkedIn Social Selling IndexWhat do you think, do you want to work on it and improve it?