Definition of
after sales
In the Latin This language is where the etymological origin of posventa is found, which is the result of the sum of two differentiated parts: the prefix “post-“, which is equivalent to “after”, and “vendita”, which can be translated as “the action and effect of selling something”.
The after salesalso mentioned as after salesis he service that is provided to the buyer of a product in the weeks or months later to the acquisition you made. In this way, the manufacturer of said product or its seller assist the buyer in its use or can even repair any faults.
For example: “If you purchase this printer, we offer you an after-sales service that includes training and maintenance for six months”, “My brother works in the after-sales area of a technology company”, “I am going to contact the company to request post-sales assistance”.
Companies that wish to implement an after-sales service, in favor of their image and, of course, in favor of their customers, it is important that they follow a series of recommendations in this regard:
-You should never neglect a person who has already made a purchase, that is, who is already a customer.
-It is interesting that the client is followed up. This means that at the time of having obtained one of the articles, you are asked about your satisfaction with it.
-Of course, it is necessary and essential that the employees of this customer service department are educated, show empathy, have the ability to temper their nerves, have the capacity to resolve incidents, have the ability to listen and remain calm.
The objective of post-sale is to establish a commitment with the customer that transcends at the time of purchase. The company that offers the service, in this way, tries to bring confidence to the buyer, supporting their decision with assistance that can be channeled in various ways. After-sales, of course, also constitutes an additional commercial alternative for the company, which can charge for the service.
There are many companies that offer this service or after-sales care. Thus, for example, in Spain, Renfe, the railway company, has a proposal of this type. In his case, the objective is none other than serving those people who have traveled on those trains or who have bought tickets to do so. Thus, the professionals in that department will be able to deal with your complaints or try to solve any incidents that may have occurred.
One of the services that are most frequently included in the after-sales is the training either training. This type of practice is common in companies software that market certain systems. Suppose a small business decides to install an accounting management system. In order for your employees to learn how to use it, you can hire the after-sales service of the software developer, which includes several classes in which they are taught on its use.
Post-sale, in other cases, constitutes a maintenance of the facilities or machinery sold. In this way, the user ensures the proper functioning of what he bought.