Link building is one of the actions that must be carried out to improve SEO positioning. This is where the PageRank, which is what indicates the quality of the link. But what really is Google Page Rank and why is it so important?
What is Google Page Rank and how does it work?
Page Rank is a score that Google gives to web pages taking into account, above all, the quantity and quality of links, in addition to other aspects such as total visits, the quality of the site and its contents, the frequency with which the website and its content are updated and renewed or the speed of burden. Based on all these aspects, Google scores the website from 0 to 10 and this score will influence its positioning within the search engine.. Although we want to emphasize that the most influential thing is the quantity and quality of links.
Standard formula for calculating Page Rank (image from CCDOC)
All links do not have the same value, since those that lead to quality and authoritative websites or, in other words, with a good Page Rank, are much more beneficial for our website than those that lead to lower quality websites. .
Constellation of links and their quality level (image from Inside the trash can)
Page Rank can change, so it is important to maintain or increase the quality of the website so that the Page Rank does not drop, as this could mean losing positions within Google.
This indicator is hidden, since Google decided not to show it publicly for a few years. However, there are some tools with which it is possible to find out. An example is CheckPageRank.com.
How can you increase Page Rank?
For increase Page Rank we will have to take care of the backlinks. That is, the links that lead to our website from another. This means that it is important that quality pages that are highly rated by Google link to our site. It is something complicated to achieve, which is why it is so important to take care of the quality of the website, since only then will they be interested in it and consider it interesting to link to it.
In addition to creating quality content, there are other options to get backlinks, such as collaborating with websites in the sector, doing link building, using the strength that influencers have on social networks or contacting websites directly to request that link to our website.
There is also the possibility of buying backlinks, although if this is done it must be done with extreme caution, since if done very frequently and abusively, Google detects it and could penalize it.
We want to highlight that all links count towards this score given by Google, so we recommend taking maximum care of them to benefit. However, we want to emphasize that link building tasks must always be accompanied by quality content and good loading speed, among other things, to be able to position yourself on Google.