If you use Facebook or Facebook Ads For your brand, managing pages and advertising accounts from your personal profile is not the most recommended option. To collaborate as a team professionally and protect your privacy, you need Facebook Business Manager.
With this Facebook tool you will have a lot of options to manage your pages and advertising accounts from a single place, and it is also very easy to configure and manage. We tell you how to do it step by step.
What is Facebook Business Manager and when should you use it?
Business Manager is a Facebook tool designed to help you organize and manage your brand presence on this social network. With a Business Manager account you can manage different pages and advertising accounts and give permissions to other users. Your collaborators won’t be able to see your Facebook profile, only your name, your work email address, and the Pages and ad accounts you have access to. This tool works for both Facebook and Instagram.
Creating a Facebook Business Manager account is the recommended option in these cases:
- If you have to request access to pages or advertising accounts of your clients as an advertiser or analyst.
- If you need more than one ad account. With this tool you can create independent advertising accounts for each client or each company, use different payment methods for ads and organize your advertising performance reports according to objective.
- Yeah you work as a team. If you collaborate with a marketing team, you can use Facebook Business Manager to assign and manage permissions. You can give different levels of access to the ad accounts and pages you manage and see who is working on each of them. You can also use this tool to give access to vendors and partners to help create, publish, or manage your pages or ads.
- If you need statistics and reports of the performance of your ads. With Business Manager you can track the performance of your ads across different ad accounts and get reports on the assets and people in charge of your business.
- If you are worried about security of your company on Facebook. In addition to protecting your privacy, Facebook Business Manager is implementing new protection tools through its security center to ensure that you maintain control of your Pages and your ad accounts at all times.
It is also important to clarify that Facebook Business Manager and Facebook Business Suite are not the same. Both are Facebook tools aimed at marketing professionals, but the second includes options to communicate with your followers, do lead nurturing, schedule posts, and more.
How to use Facebook Business Manager
To create a Facebook Business Manager account, the first thing you need is to have a personal profile on Facebook. You can sign in to Business Manager with your username and password (the most secure option) or with an email address and password. Please note that you can only create two Business Manager accounts at a time.
For create your Facebook Business Manager accountyou just have to follow these steps:
- Go to business.facebook.com/overview.
- Click Create account.
- Enter your business name, your name, and your work email address and click Next.
- Enter your company information and click Submit. Ready!
How to add pages to your Business Manager
Before adding pages to your Facebook Business Manager, keep the following in mind:
- In order to add a page, you must be an administrator of the Business Manager and have been an administrator of the page in question for more than 7 days.
- Each page can only be owned by one business, so you won’t be able to add pages that belong to other people or businesses. If you want to add a page that belongs to another person or business, you will have to request that ownership of the page be transferred to you.
- If the page you want to add is linked to an Instagram business account, you will also need to add the Instagram business account to your Business Manager.
- Anyone who had access to the page before you added it to Business Manager can still access and manage it.
The first thing you need to do to configure your Facebook Business Manager is add a home page. You can change it later, as you add other pages.
To set up your home page, follow these steps:
- Enter Business Settings — Business Information.
- Click the edit your home page option (next to your name and username) and choose the page you want to set as your home page.
- Click Save.
Once you have set up your home page, you can add additional pages following these steps:
- Go to “Business Settings” (on the gear icon in the sidebar).
- Go to Business Assets — Accounts — Pages.
- From the drop-down menu, select Add, then Add a Page.
- Enter the name or URL of the page you want to add.
- Click Add Page.
- On the next screen, the page you just added should appear. From here you can add people to manage the page.
How to add advertising accounts to your Business Manager
Facebook Business Manager allows you to add your own advertising accounts and gain access to those of other people or companies. There are three ways to add an ad account:
- Add an ad account– If you choose this option, the account will be permanently moved to Business Manager and you will not be able to undo the action. To do this, you must be the account owner and administrator in Business Manager, and the account must not be owned by another Business Manager. Please note that you can only add an ad account from your personal Facebook account in Business Manager.
- Request access to an advertising account– With this option, you can ask another Business Manager’s administrator to give you permission to work on their ad account.
- Create an advertising account– You can create a new advertising account directly from your Business Manager. This account cannot be transferred to a user who does not have Business Manager. Please note that there is a limit to the number of accounts you can have at once based on your spending level.
For add an ad account, follow these steps:
- Enter Business Configuration.
- Click Accounts — Add Accounts — Add.
- Choose one of the three options mentioned above: add an account, request access or create one. In the first two cases you will have to specify the account identifier.
- Follow the instructions that appear to select the people and access levels.
How to add people to your Business Manager
Before adding people to Business Manager, keep the following in mind:
Only administrators can add other people.
It is generally recommended to add other users as employees unless they need administrator access to do their jobs.
Facebook will never ask you for access to your Business Manager. If you receive requests on behalf of Facebook, reject and report them. The same applies to third-party companies that claim they can verify your business.
For grant other people access to your Business Managerfollow these steps:
- Go to Business Settings — People — Add.
- Enter the work email address of the person in question.
- Choose the role you want to assign (employee, administrator, analyst or editor).
- Click Next.
- Select the asset and the tasks you want to assign to this person.
- Click Invite. The person will receive an invitation to join your Business Manager in their email.
How to add your Instagram account to your Business Manager
Before adding an Instagram business account to Business Manager, keep the following in mind:
- You must have the username and password for the account.
- The account cannot be owned by another business. Instagram accounts can only belong to one Business Manager at a time.
- Only administrators can add Instagram accounts to Business Manager.
- If your account is linked to a Facebook Page, you will need to add both the Facebook Page and the Instagram account to the same Business Manager.
For add an Instagram account to Business Manager:
- Go to Business Settings — Accounts — Instagram Accounts — Add.
- Click Connect your Instagram account.
- Enter your Instagram username and password and verify your identity if necessary.
How to request access to the Business Manager of a client or another company
When you request access to a page, you are requesting permission to do certain tasks on it, such as viewing it, commenting on it, or posting ads on it. You will be able to see the page in your Business Manager, but the owner will remain the original.
For request access to a page from Business Manager:
- Go to Business Settings — Accounts — Pages — Add.
- Select Request access to a page and type the name or URL of the page.
- Select the permissions you need.
- Click Request access. The page administrator will receive your request and, once approved, you will be able to see the page in your Business Manager account.