Internet is the best growth platform for brands and businesses. So much data is stored that companies can use it to enhance their resources, in what way? Creating strategies based on consumer behavior, this is known as data driven marketing.
What is data driven marketing?
If you are a consultant or want to be, you will understand the importance of analyzing clients or potential clients, in order to offer them personalized service experiences. That is what “data driven marketing” is all about.
Basically, They are the set of strategies that you design thanks to the information that you collect from “Big Data” of consumers. How? Remember that the Internet saves everything from your interactions to your email, and thus analyzes your behavior. Based on these actions, businesses or companies create personalized experiences thanks to your data.
With “data driven marketing” they can organize, analyze and process all the information they have about their own customers and the entire market that surrounds them.
What you should know about this strategy
Data driven marketing is not only about having “data”, with this strategy you do not want to follow only all the metrics of social networks. Here the important thing is that the company collects all the data to obtain knowledge and that this gives you profitability.
The precise objective is: to understand every detail of consumer behavior in real time, store what is relevant and organize it. Then all this, use it in favor of the business to improve the customer experience, understanding their needs and serving them, to build their loyalty.
Why is data driven marketing important?
- It allows you to create personalized campaigns thanks to the interests of the users.
- Everything that is invested in advertising will multiply, because thanks to the analysis you will have better results.
- You will build better customer loyalty relationships.
- Marketers will have a clearer approach to sorting and grouping the target audience they want to reach.
- Investment costs can be reduced and ROI can be boosted.
- Customer engagement will grow.
- You will save time and money thanks to the fact that you have the data in real time. You can also expedite decision making.
- You can correct and improve the effectiveness of your campaigns if necessary, because you will be at the same time evaluating.
- You have the advantage of being able to predict customer behavior and anticipate any objections.
How can you implement this strategy in your consulting business?
defined objectives
Like everything in marketing, before starting to develop a plan you must have established the objective of your business. As a consultant, you must be clear about why you want to collect this data and how you are going to implement it in your service proposals.
Establish what data, how you are going to collect and start
The data is not the results, it is the path that will lead you to create it. In other words, with them you will be able to obtain insights that will later allow you to design marketing actions aimed at achieving those results.
So, the first thing is to define which ones would work for your business and how you are going to collect them:
- Time spent on websites
- Content they consume the most
- Demographic data (age, gender, profession, place of birth or residence)
- Surveys, chatbots, Email Marketing tools and all social media interactions.
These are just a few, because there are many other data that you can evaluate. Once defined, you can start using the tools offered by Big Data to obtain large amounts of data in real time.
Analyze and interpret information
Analyzing the data you collected is what will give you the results to create your strategies. Here you will learn how to improve your services as a consultant and adapt all the information you collected to improve your service proposals. Remember to measure the results with the KPIs (data) that you established to create your strategy.
Design your strategies and action plan
With the metrics you obtained and the analysis you performed on each one, you can begin to create marketing strategies or actions that allow you to make better decisions in terms of target customers, goals, offers, and investments.
What do you need to be able to carry out “data driven marketing” in your consulting business? No, not only all the steps that we mentioned above. You must have the ability to be a strategist, an analytical person and we understand very well that this does not happen overnight. But we have very good news: we have created the best certification for marketers, “Business Marketing Strategy“. And why do we mention it now? Because precisely, this educational training endorsed by “Florida Global University” was designed for you to develop and enhance that strategic and analytical thinking, which will allow you to position yourself as the best in your market. Click here for more information.