“Content is King”, and therefore the content marketing or content marketing is an essential element today in an Inbound Marketing or online marketing strategy. We could define it as follows:
Identify, create and distribute relevant (non-promotional) content for the target audience in order to achieve connection, attraction, commitment and participation.
The key elements of a content marketing strategy
Therefore, a content marketing strategy It supposes the definition of three processes: What content to create? How to create it? and how to distribute it? For this, it will be necessary analyze the target audience thoroughly to know what their hobbies, tastes and how they consume information; search at suitable people (experts) to generate the contents with the desired tone and style as well as the level of knowledge necessary for them to be really useful and remarkable; and finally, define the formats and media (images, videos, post, ebooks, games, events…)
The advantages of content marketing
The great advantage of content marketing is that it is a connection company-target public that is carried out proactively by the latter, and not in an intrusive way as is usually the case with advertising systems. But we can also highlight other advantages such as the trust building Thanks to the advice, help and free information provided, the SEO positioning thanks to the large amount of online information that you can generate of great value and the positioning as a reference For the media, who will turn to you instead of the competition when they need professional information on the topics you cover.
Keys to successful content marketing
There is no doubt that content marketing has become one of the most used digital marketing strategies in recent times, however, having a company or brand blog does not imply that you are carrying out a correct strategy that allows you to achieve your business objectives. Here we leave you some common mistakes What we hope you don’t do:
- Not knowing the public or defining it correctly.
- Not having true experts in the subject for the production of content.
- Use a neutral tone, without personality that engages the public.
- Aim for visits and not sales conversions.
- Show a company image that does not correspond to reality.
We hope that with this post you are much clearer about what content marketing is and the possibilities it offers for a business.