Artificial intelligence is a set of systems that aims to ensure that machines and software can carry out human tasks. Although there are many ways to apply it, generally, Artificial intelligences are capable of performing very specific actions based on a descriptionwhich is what is known as prompt.
We explain what exactly the prompt is and how it can be useful within a digital marketing campaign.
What is a prompt in AI?
He prompt in AI it is a set of instructions given to artificial intelligence to make it perform a certain action. That is, a prompt is understood as the instruction by a user to an AI through a dialog box to make it do a certain action.
What must be taken into account is that to achieve the expected result, the instructions must be clear and concise and avoid ambiguities or double meanings. The more information you give, the better the response will be.
How does a prompt work in artificial intelligence?
To get an AI to generate a response A question or statement must be presented that indicates in the simplest, clearest and most precise way what is expected of it.. Although the more details and information given, the better; In some cases it may not be necessary.
When the question or text has been launched specifying what is expected of the AI, It tries to interpret the user’s information by extracting the maximum amount of data possible, always based on algorithms and machine learning techniques.. Based on this interpretation, it generates the most accurate response possible.
The user, based on the information obtained in the form of a response, can add more questions or statements if they consider that data is missing or want something much more precise.
5 examples of prompts
Prompt 1: Media Investment Advertising Plan
You can give ChatGPT all the necessary information about the future campaign that you must prepare and the investment you have, so that it can design a Media Investment Advertising Plan.
Prompt 2: Create your Buyer Persona
If you need to create your buyer persona, you can always ask ChatGPT for help. It can give you ideas to create the profile of your ideal client, although this information would be more complete if you complement it with real interviews that you have conducted with former or potential clients.
Prompt 3: Analyze your competition’s ads
Instead of spending hours analyzing your prospects’ ads, let ChatGPT help you optimize this time and get insights that help you create your own improved ads.
Prompt 4: Digital Analytics Plan
Design your digital analytics plan in no time, for example using the methodology designed by Avinash Kaushik. Don’t forget to ask ChatGPT to show it to you in table format.
Prompt 5: Write the HTML code of a web page
Do you need to create or review HTML code? ChatGPT can make it easier for you to create the code for a landing page, web page or email.
How can you create a good prompt for AI?
A good prompt for artificial intelligence should have as much accurate relevant information as possible. Data that may be erroneous or confusing, as well as ambiguities or double meanings, must be avoided. This means that any information that could confuse the AI is best not included.
Whenever possible, a context should be given so that the artificial intelligence system can give a much more complete and precise response. Furthermore, any question asked should be as specific as possible and posed in a way that is understandable by the system.
For example: What does content marketing mean? This is a clear and direct question that an AI system can understand very easily. But you can go a little further, especially considering that there are web pages equipped with AI capable of creating images from a textual description. In this case, much more precise details must be given about the visual element that is being sought.