Funnels and Marketing Automation Specialist
Inbound Marketing, that is, the strategy based on capturing leads (potential customers) to end up transforming them into real customers, is one of the most used in the digital world. Virtually all sectors have already proven their effectiveness, and for this reason, the figure of the specialist in marketing funnels and automation is increasingly in demand.
This professional must be a true strategist, capable of analyzing the potential client, knowing how to capture their personal data for a first contact, and accompanying them throughout the sales funnel until the final objective is achieved: that they purchase the product!
Copywriter
The power of the word is infinite. Everything we say and write communicates and transmits a message, the tone, the voice and the specific words chosen give rise to a response. The professional specialized in copywriting knows how to choose the perfect phrase and text at all times in order to convert and sell.
Media Buyer / Trafficker
This professional is the buyer of web traffic for online advertising. It seeks to maximize the results of advertising campaigns by finding the right spaces to attract customers at the best price.
Lead Generator
A true specialist in capturing leads, capable of achieving large databases of potential clients focused on a specific niche or sector, is in high demand. Some even work independently capturing leads and then selling them to companies that are interested in them. Of course, always complying with the regulations in force in each country in terms of personal data.
Closer / Seller
Whether the customer takes the last step, the most important one, the purchase, depends on many factors at a psychological and economic level, which the sales specialist must control to achieve his goal. The key to this profile is to enhance the empathy and analytical capacity of the different audiences and buyer personas. Without a doubt, it is one of the professional profiles that companies need to sell more and focus on omnichannel sales, both online and through other means.
Affiliate manager
Affiliate management is another great marketing and income channel for many businesses. A true specialist will turn out to be really in demand by large and small companies that are ready to develop a line of business in this direction.
Launch Manager
Coordinating times, human and physical resources, tools, objectives, budgets… in order to launch a company, product, service or project on the market, requires high organizational and managerial skills. Hence, many companies hire launch specialists for special occasions, or even permanently when it comes to a company that is constantly launching new projects. It is a highly valued figure that is also related to the term intrapreneur when it is a figure that is part of the structure of the company.
Evergreen Manager
Would you like to earn money every day without actively working every day? With the evergreen concept (which lasts over time) we refer to projects that, after their launch and due automation adjustments, can continue to earn income without the need for us to dedicate more hours of work or effort. There is talk of evergreen sales funnels, evergreen content and other really fantastic formulas that bring us closer to financial freedom, providing a more or less fixed income base in the long term.
Content Creator
Online content continues to be the key to reaching the public, attracting their attention and offering something of value to retain them, educate them and make them feel close to a brand. Thanks to good content, the public connects with the brands. And for this reason, this figure has been one of the most demanded for years, it continues to be so and everything indicates that it will have a long journey in the future.
This professional profile must have great communication skills, but above all a wide creative capacity to be able to face the blank sheet without fear. Analyze each audience in depth, know what type of content they consume and are attracted to, have the ability to create new content focused on a certain niche, and also very important, know how to properly focus the content so that, in addition to being attractive to the client, they are also attractive. for Google. That is, you must have knowledge of SEO.
Video editor
Video is an increasingly powerful format in terms of content consumption. And it is something that is promoted by the youngest, so everything indicates that in the future it will have even more weight. Video content on different social networks and platforms such as Vimeo or YouTube also plays with its own positioning ranking and has its own rules depending on the target audience you are addressing when establishing structures, times, photographic tone, music or accompanying sound. For this reason, online-focused video experts are increasingly sought after.
Designer / Illustrator
They say that a picture is worth a thousand words, and on the Internet the premise is maintained. Every professional project that is awarded must have a designer capable of transmitting the concept visually. Many agencies have designers on staff and even big brands, however small companies tend to outsource the service and look for freelancers for it.