Ubersuggest: definitive guide to use it like a pro

SEO is a key piece of the strategy of most companies that do digital marketing. The more visible you are in search engines, the more traffic you will be able to attract to your brand’s channels. And the first step to achieve it is find the right keywords.

Luckily, there are many tools on the market that can make our lives easier when optimizing our SEO. Next we will talk about one of the star solutions in the sector: Ubersuggest. We tell you what it is, what tools it offers, how to use it to analyze a keyword step by step, how it differs from other similar tools and how to get the most out of it with the Google Chrome extension.

What is Ubersuggest?

Ubersuggest is a “freemium” keyword planning tool that includes many useful features to plan your SEO or SEM campaigns. Its strong point is the ability to suggest many keyword combinations in a short time based on a term entered by the user, which makes it a fantastic source of ideas for content creation.

Among the strong points of Ubersuggest, we highlight the following:

  • freemium modelwhich allows you to use the tool for free or, if you have more budget, pay to take full advantage of all its features.
  • Easy to use. You can start using Ubersuggest without needing to register or log in, which makes the process much easier if you’re looking for a quick solution. In addition, its interface is very easy to use.
  • Allows you to filter results by location. With Ubersuggest you are not limited to doing global searches, but you can specifically analyze the results for the country you want to target. The list of supported countries includes Spain and many Latin American countries.
  • This available in eight languages different, including Spanish.

It is ideal for obtaining a lot of information in a short time. Ubersuggest uses Google’s suggestion engine to provide results and statistics in near real time. In addition to getting keyword suggestions, Ubersuggest also allows you to analyze websites, do audits, get content ideas, and much more.

What tools does Ubersuggest offer you?

Keyword analysis

The main functionality of Ubersuggest is find keyword suggestions. In the Keyword Analysis section, you can find the following information:

  • The first 100 URLs that appear on Google for the searched keyword.
  • The number of estimated visits.
  • Incoming links to each web page.
  • The domain score.
  • The number of times the URL has been shared on social networks.

Once you’ve found the most relevant keywords for your brand, you can use Ubersuggest to see content ideas that are performing well on search results pages.

Traffic analysis

He traffic analyzer Ubersuggest is divided into different sections:

  • The overview of the domain. Here you can see a summary of a website’s performance, including data such as organic keywords, monthly organic traffic, domain score or backlinks. This tool is very useful to analyze the performance of the competition.
  • Domain keywords, classified according to their position. Ubersuggest uses color coding to quickly show where the website appears in the SERPs.
  • The pages that receive the most organic trafficincluding estimated visitors, inbound links, and social shares.

SEO analysis

The site audit tool allows us perform an SEO analysis and reveal possible problems and recommendations. Information provided includes:

  • An overview with an overall SEO score from 0 to 100 for all analyzed pages. Includes information about critical errors, alerts, and recommendations.
  • Information about website speeda critical factor in user experience and positioning.
  • The main SEO problems detected on the site, classified according to their difficulty and impact.
  • Incoming links. Here you can see the number of inbound links and the score of the domain that linked to you.

Website tracking

This functionality allows track the results of your own or a competitor’s website. You can follow up to 5 websites and 25 keywords at the same time.

The information in this section includes monthly organic traffic, top keywords, inbound links, and more. It is a very useful tool if we want to compare the performance of our site with that of the competition.

How to use Ubersuggest to analyze a keyword step by step

Let’s see a quick method to take advantage of the key features of Ubersuggest step by step:

  • Enter the main keyword you want to analyze in the search engine. Don’t forget to also include the language and country to get results relevant to your location. Below, you’ll see a summary of overall metrics for this keyword, including search volume, SEO and SEM difficulty, cost per click, and device-targeted searches.
  • After analyzing the general summary, review the keyword suggestions. Here you will see ideas for terms similar to your keyword. The information is organized into different sections: term suggestions, related keywords, questions, prepositions and comparisons.
  • Visit the content ideas section to see the best content related to your keyword and trends. This section is a real “mine” to inspire your content marketing. You can expand the information by delving into the sections of the drop-down menu on the left.
  • Filter your keywords to get more specific results. Ubersuggest offers the option to include or exclude search terms to make the displayed keywords more useful. For example, you can exclude the word “free” to screen out users who are looking for free solutions.
  • Select and export the best keywords. When you review the list of keywords, you can mark them with your search box and add them to a list. This way, you can directly consult the keywords you have selected based on your needs. You can also export this information in a CSV document.

Difference Between Ubersuggest and Google Keyword Planner

He google keyword planner is a tool included in Google Ads which displays information about keywords and search suggestions. You can use it to discover new keywords, see the monthly number of searches for specific terms, see the level of competition and the cost per click for each word (essential for Google Ads advertisers), organize keywords by category, and create search campaigns. advertisements.

Google also has a tool called Google Suggest. Maybe its name doesn’t sound familiar to you, but you’ve almost certainly used it: it’s the function that provides word suggestions in real time when you enter a query in the search engine.

For its part, Ubersuggest is a tool owned by Neil Patel that combines the data provided by the keyword planner and Google Suggest in the same interface.

While Keyword Planner is a tool for Google Ads advertisers and Google Suggest is completely free and open to access, Ubersuggest works with a freemium modelthat is, it has a free version with limited functionalities and three different paid versions:

  • Individual (29 euros per month). This version can be used by a single user and for a single website and domain. Includes 150 searches per day and 125 keywords, 5 competitors and 1000 page analysis per domain.
  • business (49 euros per month). This paid plan can be used by 2 users and includes 2 to 5 websites, 7 domains, 300 searches per day and 150 keywords, 10 competitors and 5000 page analyzes per domain.
  • Enterprise (99 euros per month). Lastly, the business plan can have up to 5 users, 6 to 10 websites, and 15 domains. Includes 900 searches per day and 200 keywords, 15 competitors and 10,000 page analysis per domain.

Google Chrome extension to get SEO and keyword ideas

Ubersuggest too offers a free extension for Chrome which allows you to obtain information about the keywords you search for on Google, YouTube and Amazon. This way, you can quickly consult information such as:

  • Monthly search volume.
  • Cost per click.
  • Competitor data.
  • Suggested keywords.
  • Charts and trends for each keyword.
  • Traffic estimates (available below each URL when performing a Google search).
  • Inbound link data.
  • Domain metrics.
  • Traffic history.
  • Main pages and keywords by country.

To use this extension, after installing it, you just have to go to Google, YouTube or Amazon or perform a search. You will be able to see data about the keywords you have searched for. For more details, click “See all” next to the search bar.