Each social network is different, but in the end, it all comes down to sharing texts, images and videos. Some networks allow us to innovate with the concept of live videos or even share animated gifs, but beyond the formats, would you like to know what types of content on social networks attract the most attention from users? Well, with this post we aim to give you some good ideas, take note!
How to?
Showing the multiple utilities of the product that is offered in a casual way, or the way to use it, is one of the types of content on social networks that you can promote to differentiate yourself from the competition. For example, if you sell frozen food, it will be very useful to offer recipes to your potential customers so that they can see how fast and comfortable it is to use your products. Or if you sell calligraphy pens you can show lettering tips.
Different images and compositions
Yes, we know that sharing a beautiful background with a great phrase is one of the types of content on social networks that works best, but… if you want to surprise, hit the jackpot and bet on graphic design like Uniqlo did on his Pinterest .
Get others to share for you
Just like Kotex did by selecting inspiring women to send them a very special gift. This video explains the campaign in detail:
Another similar case is that of Ecoembes, which obtained tips on recycling from large influencers:
The “Oreo” style
Although more and more brands are trying to imitate them, few are the ones that manage to reach the soles of their shoes. Oreo started with simple images but with a lot of sparkle and grace, and for some time now he has been finishing it off with his fun videos. Do you dare to overcome them?
Videos with a lot of creativity
If you are Community Managers, you will have realized that the world of video, especially on Facebook, is increasingly necessary in terms of content generation. Take, for example, this creative publication by Florette:
Publications with a lot of spark
Sometimes you don’t need to create super professional images to get results. The spontaneity and spark of a good Community Manager can more than make up for it, as for example with this simple Amazon publication:
Curate User Generated Content
This is the case, for example, of Wendy’s with their Pretzel Love Songs who launched their new cheeseburger with pretzel and bacon encouraging fans to use the hashtag #pretzellovestories to later make a love song with the help of Nick Lachey and other singers.
In short, when we propose a content strategy for social networks, beyond the type of format that we are going to share, it is important to assess other aspects that make our content unique and striking for the audience we are targeting. This last consideration is also fundamental, since among all the previous ideas about types of content on social networks, your approach should not be based on copying them, but rethinking them with the focus set on your audience or buyer persona and the tone and strategy of Social Media that your brand has raised.
We hope this article will be of great help to revive and update your brand’s social media content. Do not hesitate to comment with contributions that can expand this list. We are sure that you can come up with many creative ideas of types of social media content!