What is the main idea of all businesses? Yes, obviously everyone wants to be recognized and gain visibility. But there is something else: you also want to monetize your services and earn profits from the investments you made!
We already know that the main thing is to define an objective and establish a precise segmentation, then design a strategy and start billing.
And what will be those channels that we can use to start converting? There are many ways to monetize your services, the ideal is to investigate which media are the ones that would work for your business.
We will separate them as follows: traditional channels, organic digital and paid channels.
Within each one there are platforms or formats that could help you sell, no matter if you are a large or small business. We will explain how you could use each channel and which platforms can help.
traditional channels
Speaking in public to impart your knowledge and experiences is one of the best ways to monetize your services and educate at the same time. Hook people with your speech and show testimonials or results of your work to keep them paying. All the time you spend planning that conference will be rewarded through money.
Making agreements with other businesses or people will help make your brand visible and with that, you will finally start making a profit. It is one of the best promotional strategies in marketing.
Your knowledge and consulting services are worth it, so don’t be afraid to sell them and take advantage of them through different platforms, whether physical or digital.
This channel to monetize may be difficult just to read, but it really is the easiest way to earn money. You just have to turn all your knowledge into useful texts that people want to buy. Write pages from your personal experience and start earning more.
Organic digital channels
They are currently the most attractive options thanks to the large audience they manage. They are easy to use and free if you want, because you can use their advertising system or just benefit from the number of views or subscribers.
It is an excellent strategy to monetize your services as a consultant because, in most cases, they are sold automatically and you will always have a passive income that will benefit your business. You will position yourself, educate yourself and generate money. You can create them without having to invest so much and publish them for free through different platforms.
Promote your services or mentoring through different platforms. Take advantage of everything you know and teach from your experiences. Remember to start practicing, doing things for free and make yourself known. Create a portfolio that will serve you in the future so that you can later charge for your services.
paid digital channels
- Ads on all social networks
Investing money in advertising will always be useful and social networks are the best way to make yourself known and start generating income. Launching campaigns to promote yourself costs money, but we assure you that this investment will return multiplied when your target audience finds you and begins to request your services.
You can create additional services such as affiliations for those users who sign up to your website to enjoy exclusivity or also create a newsletter for those customers who want to subscribe.
As in the organic digital channels, in this part we can also add the sales of infoproducts, consultancies or mentoring, but the difference would be that its creation, design or distribution would require more effort at the time of investment, that is, what it would cost. money work with these methods to monetize.
You can also benefit from other tools to earn income such as:
- The creation of a blog where you talk about the world of consultancies
- Use email marketing and boost your digital business.
- Create Bots or virtual assistants.
- Be a mentor to other consultants.