With 500 million users in 2018 and a geographic reach of more than 200 countries, it’s no wonder LinkedIn is a place where more than 9 million businesses have already created their Company Page. It’s more, 9 out of 10 Internet users choose this social network in business, compared to 41.9% who choose Twitter and 18.1% who choose Facebook. Having said this, we hope that you are already clear that your business must be on this network to be able to take advantage of its full potential, and to make it much easier for you, we have prepared a complete tutorial on how to make a company page on LinkedIn that will help you in the process.
What are LinkedIn Company Pages for?
There are many functions that a company profile on LinkedIn provides, such as:
- See and interact with other companies to do business business to business
- Stay up-to-date with the latest developments in the sector in which you operate
- Show information about your company: description, mission, vision, philosophy, products and/or services, web, employees, job advertisements…
- Share news and news about your company or sector
- Create job ads and recruit new people for your human team
- Show your team and connect them with each other, as well as other associated or collaborating companies
- get followers
In short, taking all these functions into account, we could say that LinkedIn company pages are especially focused on two focuses:
- do business business to businesswhich can allow us to get suppliers, collaborators and expand our radius of action.
- Optimize the management of human Resourcesconnecting our current employees with each other and recruiting new employees through ads.
Step by step to create a company page on LinkedIn
The first step to take advantage of all that LinkedIn offers for companies is to create your page, however, for this, you will have to have your profile previously created. So if you’re not already on LinkedIn as a person, now is the time to get in.
Once you have your profile and have logged into LinkedIn with it, the next steps are:
- Click the button in the top right corner of your profile that says “Products”.
- A menu will be displayed, and at the bottom you will find the option to “Company Page”.
- You will then be on a new page where you will be asked for the name of the company, the URL of the page and to confirm that you are an official representative of the company.
- Once everything is completed you can click on the button “Create page”.
- Then you will arrive at the welcome page and once you click on “Begin” You can modify the company page on LinkedIn by adding all the information you want.
- Remember to add other administrators to your page (For example: Human Resources Manager and Community Manager).
When adding a company on LinkedIn, we can find some common problems that we list and solve below:
- My Company Page URL is invalid: If you run into this problem you should make sure that it contains at least one non-numeric character, and that it does not include more than one hyphen in a row or hyphens at the beginning or end.
- It does not allow me to create the company page without verified email: In this case, the solution is as simple as adding your email and verifying it by clicking on the link in the confirmation email that you will receive.
- I get an error in red: This usually happens when you have just created your personal profile and immediately intend to create a company. In this case we recommend a little patience. Go into your personal profile, complete it with a photo and required information and try to contact your current and past co-workers to start building your network of contacts.
- How long should the company description occupy?: About 250-2000 characters is the available space.
- Can I change the name of the page?: If you have less than 100 employees and the page was created less than a year ago, you will not have a problem. Otherwise, only small changes are allowed, such as “SA Brand Name” for “Brand Name”.
- Can I change the URL of the page?: In this case, you should contact LinkedIn using this form.
Finally, remember to keep your LinkedIn company page in mind and update it regularly. To do this, you can access the administration center by clicking on the “me” icon at the top of your home page and then in “manage” you can select the page in question.