This year the logos and their entire world of highly altered branding applications are coming, full of color, lines and curves that link them, let yourself be surprised and attach, to your favorite markers, the trends in corporate image design. We bring you closer to the surprising changes in branding and trends in corporate image design, Do not miss it.
For those of us who are crazy about the design, the logo and everything that surrounds the corporate image, is the best: the essence and jewel of design. It is a great challenge to capture the character and activity of a company in a symbol with text, it is so delicate and there is so much competition that it is like climbing the peak of a mountain. But don’t worry, here I am to make the path more bearable and give you shortcuts to the peak of creativity. After these predictable and boring metaphors ready for change:
Colors and gradients with saturated tones
The 80s are not back but almost, the Instagram brand has jumped to saturated gradients in the line of its image, and we are all going to jump with it. The soft colors of grays, robotic colors or gradients of tones to white are left behind to move on to gradients of magenta to yellowish oranges from blues to violets.
minimalism
After a wave of logos with hand-drawn lines, it returns to minimalism, where the line is more important than the masses, the outline is what defines the image, to differentiate from the letters you can use gradient, saturated or colored backgrounds. textures.
broken typefaces
Geometry is the big trend but dare to go one step further, the letters that are structures in themselves move, rotate or break directly, but remember: with minimalist control. Less is more and if only one letter is broken it will attract more attention than all broken ones, take the example of Freedom and Love.
curves that link
As has been learned from other times of minimalism, there are trends where the line is linked to another by means of curves, letters or isolated elements are joined.
This new trend in logos influences the entire corporate image of the company, branding, being applied in all its forms of communication and design:
geometry as pattern
Minimalism returns with such force that logo patterns return as a corporate pattern in stationery. So use the duplicate option again but this time in a grid, try it, break the repetitive rhythm and you will achieve your goal.
Bitonal images of saturated backgrounds
the bitonal or black and white image that joins the saturated background or fresh gradients gain strength, the clearest example is from spotify where you apply it to your entire range of artists, being your differentiating image stamp.
Illustrations as a complement
So many of you designers, especially the most illustrative ones, remain with your eyes wide open and smoke coming out of your face, you ask yourselves: what about the free lines, illustrations and typographies made by hand, WHAT?
They are still important, but the trend for this year is for the stroke to be a texture of geometric elements and of course, a hand-drawn stroke always has an impact, but take it as the protagonist on a saturated background, line, or combine it with sans-serif typography. Put your illustrations in the multiply mode options in Photoshop with a saturated background and see what happens.
The icons of illustrations, made by hand, will have strength, but the engine of the corporate image will be geometry. Use a stroke accompanying it with a straight line in some area and you will reach balance.
Game of perceptual negatives/positives
Another trend that all of us designers like, whether you are more of a minimalist or more of an illustrator, are the games of negatives and positives, so go back to the theory of perception and make logos, cards, stationery and everything that interests you. your clients ask for with this perception game, it’s really fun, although we all know that it entails an extra difficulty.
animated gif
Last, and not least, are the branding applications in motion, both for Facebook, the web, and corporate videos posted on YouTube. The logos and minimalist branding help geometric, linear, and broken movements that are quite easy to perform, with which Saturated colors will help us to make the files light and we will gain impact, unification and fast fun animations.
But you already know and you will be tired of reading in my posts, that the important thing is your own ideas. These are the current trends in corporate image and branding but you, your brilliant minds and completely crazy about design, can break stereotypes and create the new path to difference, the success of creating authentic designs. The trend is created by designers and marketers who seek successful communication for difference and the right perception, but each of you designers is unique, so don’t ever reject any of your own ideas.
Now yes, I am prepared for all your opinions, I am sure that a designer or more illustrator will not leave this post indifferent. Throw me all your opinions! The minimalists take advantage of this moment Do you dare to break letters and use saturated gradients?Let me know in your comments!
Related course: Superior Course of Multimedia Graphic Design