That email marketing is a powerful tool to attract and retain customers is not a new discovery. At ADC we have various trainings on funnels, email marketing and automation really valued by our students, because for many it has become the basis of their business, a business that grows automatically thanks to good planning and previous training. However, there are still people who are looking for free or paid email marketing tools, and other basic resources that it is important to know to get started and begin to realize the great potential it has.
Therefore, without further ado, in this post I would like to show you some of the most famous email marketing tools on the market, their advantages and disadvantages, free plans and prices, and other of their most notable features. The idea is that from here you are clear with which tool to start or cover your new project, and what other tools you can consider hiring over time in order to further enhance your business.
Get to know the main email marketing tools on the market!
Active Campaign
ActiveCampaign started as a solution for businesses to stay in touch with their customers. However, its growth and development has led to a new goal: to help marketers send fewer emails while achieving better results by giving them the marketing automation and automated sales CRM features they need to perform. Smart and targeted campaigns.
Today, it is a powerful marketing automation tool that listens and learns what each contact wants in order to come up with the most effective message that will lead us to our goal of turning visitors into leads and current customers into true advocates. of our product, service and business.
Without a doubt, if you are looking for something really powerful for your business among email marketing tools, this is one of the options that you should consider.
Advantages Disadvantages Scalable tool that adapts to the growth of your business
It has very attractive prices for accounts with few subscribers
It allows to record all the actions carried out by the subscribers
Good deliverability because they take great care of their anti-SPAM policy
It integrates with a multitude of platforms (Leadpages, WebinarJam…)
Good value for money (offers advanced features at similar prices to simpler email marketing tools)
Easy and intuitive automation
Constant updates and improvements
Complies with legal requirements in Europe and the USA regarding personal data management and anti-SPAM
Good interface and support (even in Spanish)
Allows the creation of multiple contact lists
Allows you to create countless labels to organize your contacts
It has free automation templates
Although it is quite intuitive, you will need to invest time in learning how to use it correctly to start getting good results.
Emails don’t always go out immediately
The post editor sometimes gives errors
It does not allow, within the automation, to send an email on a specific date
The design of its templates leaves a lot to be desired compared to other tools
Its analytics are not as intuitive as other tools
It does not allow the total export of the account (only the contacts)
The trial version only lasts 14 days
Another determining factor when deciding on an email marketing solution is the price. Active Campaign has four pricing plans among which we can choose the one that best suits our projects. Something interesting is that the price when you have few subscribers is really low, so you won’t have to pay too much until your database grows. Here I indicate the annual payment if you have 500 or fewer contacts:
- Lite (€9/month): unlimited sending, email marketing, newsletters, automation, chat and email support. And use by up to 3 users.
- Plus (€49/month): all of the above plus CRM with sales automation, Contact and Lead Scoring, data integration, custom user permissions, custom domain, custom branding, one-on-one training, SMS marketing and use by up to 25 users.
- Professional (€129/month): all of the above plus site messaging, attribution and up to 50 users.
- Enterprise (€229/month): all of the above plus a custom domain, dedicated account representative, free social data and design services, phone support, unlimited users…
If you want to check if prices have changed, go to the website www.activecampaign.com/pricing/
accumbamail
Email marketing tool, creation of newsletters and transactional email entirely in Spanish that allows you to create, send, manage and check the results in real time of email marketing campaigns in a very easy and intuitive way.
Advantages Disadvantages Very good text editor Good campaign opening rate for properly taking care of SPAM
Very good customer service in Spanish and with expert people
It has no commitment to permanence
It has the servers in Spain (to avoid fines for data protection in this country)
It does not have very good integration with other tools and pluginsThe email templates leave something to be desired at the design level
Few templates for the free version
It does not allow automations and funnels. It is useful for newsletters and customer loyalty, but not for Inbound Marketing or sales automation.
Regarding the price, you can assess different rates by number of shipments, number of subscribers, prepaid, SMS, monthly or annual. Having a limit of 250 subscribers and 2,000 shipments per month, it is a free tool. From there, there are different rates:
- €18/month: no subscriber limit but a maximum of 20,000 shipments per month.
- €34/month: no subscriber limit but a maximum of 40,000 shipments per month.
- €72/month: no subscriber limit but a maximum of 100,000 shipments per month.
- €134/month: no subscriber limit but a maximum of 300,000 shipments per month.
- €282/month: no subscriber limit but a maximum of 700,000 shipments per month.
- €295/month: No subscriber limit but a maximum of 1,000,000 shipments per month.
All these paid plans include DKIM / SPF customization, real-time analytics, behavior tracking, campaign designer, newsletter delivery, transactional email, API usage, autoresponder and A/B testing.
To check if prices have changed and see a plan that suits you, go to the website acumbamail.com/pricing/
AWeber
Email marketing service that facilitates advertising and promotion by email that stands out for its autoresponder service.
Advantages Disadvantages Handy setup tutorials
very easy to handle
Email tracking and analytics
Wide variety of templates
The price is adapted to the number of subscribers
Integration with Prestashop, Shopify, Paypal, Magento, Woocommerce, Etsy and other applications
Limited contact import options (manually or by file)
Only available in English
Regarding the price, there are several options whose amount varies depending on the number of subscribers, but all of them include unlimited emails, automation, segmentation, analytics, customer service, registration forms, integrations, hosting for images, more than 6,000 photos of stock, more than 700 templates and training resources.
- $19/month: from 0 to 500 subscribers
- $29/month: from 501 to 2,500 subscribers
- $49/month: from 2,501 to 5,000 subscribers
- $69/month: from 5,001 to 10,000 subscribers
- $149/month: from 10,001 to 25,000 subscribers
Here you can see the rates in full at aweber.com/pricing.htm. You can also access to get a 30-day free trial.
Benchmark Email
Another of the great email marketing tools is Benchmark Email, which presents itself as the easiest-to-use email editor and these are its most notable advantages and disadvantages:
Advantages Disadvantages The very intuitive and professional campaign editor
Very good analytics to focus on objectives
It has a mailbox verifier to increase the opening rate
Very efficient A/B tests offered
good tech support
Highly visual autoresponders and sales funnels
It does not have very good integration with capture plugins
Very limited free version
No user tagging or CRM
This email marketing software has a free plan for 2,000 contacts and 14,000 shipments per month, although with many limitations in terms of functionality. Then, it has 4 payment plans:
- Medium: the price starts at $13.99/month for 600 subscribers and unlimited shipments.
- Big: the price starts at $289.00/month for 55,000 subscribers.
- Extra big: the price starts at $659.99/month for 125,000 subscribers.
- Massive: the price starts at $4,500/month for 1,700,000 subscribers.
All of these premium plans include audience behavior-based automations, behavior-based contact auto-targeting, web activity-based automations, templates for automations, abandoned cart automation, A/B testing, targeted emailing, Security PIN, master account and sub-accounts, etc.
Here you can see more information about the pricing plans benchmarkemail.com/es/pricing
Campaign Monitor
Powerful email marketing automation tool focused on growing your business quickly. Below you can see its main advantages and disadvantages:
Advantages Disadvantages Ease of use
Good template designs
Many integrations with other tools
Practical and intuitive “drag and drop” editor
Few options for automated flows compared to other tools
The pricing plans depend not only on the functionalities but also on the number of subscribers we have in our database. There are three possibilities:
- Basic (from $9/month): 2,500 automated emails and campaigns, email customer support, core email functionalities, analytics, and basic marketing automation.
- Unlimited (starting at $29/month): Unlimited emails and campaigns, email customer support, core email features, analytics, advanced marketing automation, unlimited previews, sending by time zone, and unlimited spam testing.
- Premier (from $149/month): Unlimited emails and campaigns, Email and phone care and support, All email features, Analytics, Advanced automation, Unlimited previews, Time zone sending, Unlimited spam testing, Send time optimization, Advanced link tracking and template management for teams.
You can also take a free trial. Visit campaignmonitor.com/pricing/ for all the information.
GetResponse
It is an online marketing platform that, in addition to serving as an email marketing tool, also…