For decades, BMW workers believed that the cross on their symbol honored the brand’s past as a manufacturer of airplane engines. The white parts would represent moving propellers and the blue ones, the sky. It all fits, and yet the story is not true, as the New York Times.
Although the history of the logo appeared as told in books on the history of the company, In fact, the white and blue squares on the BMW logo were taken from the flag of the Free State of Bavaria.
In the same way, the logos of many well-known companies hide stories, images and meanings. Initials that form drawings, designs that hide acronyms or that reveal subliminal messages are the norm in the world of advertising, but how many stories of the following logos did you already know?
It may not seem like it at first glance, but the H in Hyundai is two people shaking hands, shop assistant and customer, the gesture that takes place after the sale of a car.
The yellow arrow in the Amazon logo points from ‘A’ to ‘Z’, seeking to represent the variety of items the store offers. on-line. It also looks like a smile, as a symbol of customer satisfaction.
The Yamaha symbol continues to refer to the brand’s past as a piano manufacturer: it consists of three crossed tuning forks.
FedEx has been promoting its speed and accuracy when it comes to delivering packages more than you might think, and they insist on this concept by “hiding” an arrow between the ‘E’ and the ‘X’.
The Toblerone chocolate brand comes from Bern, Switzerland, also known as ‘The City of Bears’. And who is hiding in the mountain in the logo?
The yellow circle in the Tour de France logo not only resembles a midsummer sun, it also represents a bicycle wheel, and the letter ‘R’ in ‘Tour’ has been designed to look like a cyclist.
The initials ‘VA’ for VAIO, now independent of Sony, are displayed to look like an analog signal, and the last two letters, ‘IO’, to represent the numbers 1 and 0, symbolic of the digital signal.
The typography used by Galeries Lafayette gives it an undeniably French touch, but the font also honours its French origins: the iconic Eiffel Tower appears in the logo represented by the two letters ‘T’ of ‘Lafayette’.
In some cases, there are hidden messages in some logos that are the result of coincidence. In the Cola-Cola logo, a Danish flag can be seen between the ‘O’ and the ‘L’, and the brand has used it to promote itself in the country, although it is not there on purpose.
Carrefour means “crossroads” in French, which is why its logo features two arrows pointing in different directions. The space between the two arrows forms a ‘C’ for Carrefour.
The Toyota symbol contains all the letters that make up its name, from ‘T’ to ‘A’.
The face in LG’s logo is made up of the brand’s letters, with the ‘L’ representing a nose and the ‘G’ representing the rest of the face. Some people think it reminds them of the Pac-Man video game symbol.
The four circles that make up the Audi logo represent each of the four companies that merged to create the brand: Audi, DKW, Horch and Wanderer.
This is one of the easiest to recognize: the Quiksilver logo symbolizes a wave hitting a mountain. But it’s not just any wave, it’s the iconic ‘Great Wave off Kanagawa’ image.
And who noticed that the Roxy symbol is made up of two logos? Quicksilver faced?
The logo for the world-famous Beats headphones is not just a lowercase ‘B’, but rather the head of a person wearing headphones (in profile).
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