This could be the last Pantomima Full video, but it isn’t.
It is the new viral challenge that floods the social networks of generation Z called Project 50and that promises to make you a successful person, in “the best version of yourself”or into a kind of hyper-productive and square person, simply by following 7 simple steps.
This challenge consists of maintaining a strict routine for 50 consecutive days in which you get up early, read, eat healthy, exercise or go for walks while collecting everything in a diary and recording short videos to later upload to TikTok or Instagram.
One problem with this new trend is that it’s not for everyone. Although in these guys’ videos it seems like there’s not a single minute of downtime in their schedule, oddly enough, they do need a lot of free time.
The 7 commandments of Project 50 are as follows:
1. Get up before 8 in the morning.
2. Follow a 1-hour morning routine without distractions (It is not specified what this means, but in the videos the young people drink coffee, eat breakfast and make the bed while they stretch. Coffee is important in Project 50.)
3. Exercise for 1 hour (weight training sessions at the gym predominate).
4. Spend an hour learning a new skill.
5. Read 10 pages of a book (These are usually marketing or self-help books. Some users appear reading books by Paulo Coelho, for example).
6. Follow a healthy diet.
7. Collect and write down all progress in a journal.
So, every day without stopping for 7 weeks. The hashtag #project50 already has 100,000 followers. TikTok over 77 million views. There are more than 56,000 posts on Instagram with the same hashtag, and the videos are barely 20 seconds long.
The creators of this trend promise to improve the productivity of whoever carries it out and define themselves as “a challenge for the next generation of entrepreneurs, artists, creatives and millionaires”In the comments, people share things like “this is the life of a real CEO.”
One of the founders of Project 50 is Nico Rauchenwald, a influencer 23-year-old Austrian who has set up a clothing brand called No More and sells T-shirts and sweatshirts. In his posts he mixes trips to paradisiacal beaches with high mountain skiing landscapes.
Project 50’s official Instagram profile is filled with posts with motivational quotes; “your life is as good as your mindset”, “A dream without a goal is just a dream” either “create your own luck”This account has gained over 18,000 followers in just a few months, and shares some success stories. People who have done the 50-day challenge and now say they feel better.
All videos of this type share patterns: coffee, the gym, early mornings and university notes. The young people in their posts show busy lives, They record themselves waking up in bed, in the shower, lifting weights, or reading a book in front of the camera.
Everything has a purpose. Learn more, get fitter, work harder, be more productive. In his videos there is no time to waste, no chats with friends, no afternoons wasted in a park, no distractions from the phone. As one user shares in a video: “enjoy being alone.”
Routines in themselves are not bad, as pointed out by Business Insider Spain María Hurtado, coordinator and psychologist at AGS Psicólogos. In fact, they are necessary, as they help maintain a good mood and regulate anxiety levels.
However, not knowing how to be flexible can have the opposite effect. “There are people who are too strict in their routines, and this generates obsessions and stress. It is something that is treated even in consultation”he comments.
“Many times you might start a day and think that you have to do 15 tasks or 15 things or 15 activities, and in the end that is impossible because we have limited time, and many times we create that demand and stress for ourselves,” adds this specialist.
The life of a real CEO
At just 20 years old, these young people emulate the supposed daily routines that businessmen and billionaires such as Jeff Bezos, founder of Amazon, or Tim Cook, current CEO of Apple, have shared on several occasions.
Cook himself says he gets up at 4 a.m., then goes to the gym and works out for an hour. Elon Musk says he sleeps 6 hours a day and gets up around 7 in the morning. Showering, as she once said in a Reddit thread, is the positive habit that marks her day.
Another daily routine that went viral a few years ago is that of Hollywood actor Mark Wahlberg, who shared on his Instagram that he got up at 2 a.m., worked out a couple of times a day and took a few showers.
Wahlberg, according to his post, works about 3 hours a day, although within those hours he also included “family time.” In the comments on Project 50, in addition to the fireworks or applause emojis, a doubt in this regard is repeated a lot: “What do these people do?”
The vast majority of users who share these videos are students, influencers or self-proclaimed entrepreneurs. Rauchenwald himself, a precursor of this movement, defines himself on his social media profiles as a “content creator.”
In her posts, sculpted bodies and spectacular houses appear. Everything seems perfect. The videos mix speeches in voice-over that encourage not to stop, with phrases like “persistence helps you grow.”
“Teaching what you do is not a bad thing in itself, but you have to consider what the objective is. That is, if it is to teach people healthy lifestyle habits or to teach how to do certain things, then that is fine. But if we do it in this extreme way, then it is not entirely appropriate. We went from healthy to unhealthy“, says Maria Hurtado.
He boom of daily routines on social networks
Videos of daily routines, whether cleaning or cooking, are becoming more and more common on Gen Z’s social media. It has become a trend called Weekly Resetor weekly reset.
A influencer A British designer named Jack Callaghan (@jack.desings) has become very famous by sharing videos on his Instagram in which he makes the bed, vacuums or dusts the furniture in videos of just 1 minute. He also drinks a lot of coffee.
Another content creator who is very different from the previous ones, but who also shares his daily routine, is Daniel Williams (@danielsonwilliams_). His routine consists of playing music on an old record player, rolling a joint of marijuana and calmly cooking all kinds of recipes.
His videos have over 300,000 views and he has almost 2 million followers on Instagram. He defines himself as “someone who wants to share some vibes through my passion for food, music and cannabis.”
Users turn to these videos, both from Williams and Callaghan, as something “therapeutic” or that “frees them from anxiety” – there is even something ASMR-like about them, as thousands of people point out in their comments.
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Tags: Social Media, Technology, TikTok, Instagram