The fight against unreal beauty is something that is happening and is advancing more and more. This time the Norwegian government prohibits influencers from retouching their photos. With what is another country that joins the cause.
In this way, every time any public person intends to carry out propaganda with retouched photos, they must attach a label designed by the government to them. Which will say that they have filters or that they have been worked on in PhotoShop.
Thus, the Norwegian Ministry of Children and Equality seeks to promote canons of beauty far from the unreal. Well, this causes both children and young people to lower their self-esteem, even to become depressed.
Will this law be for everyone in Norway?
Actually the new law implemented by the Norwegian Ministry of Children and Equality must be fulfilled by influencers, models, brands or any type of advertisement reach a large number of followers.
Secondly, ordinary users will be able to continue using the filters that are most fashionable on the internet or the ones they want. That is, the law will be for all those people, brands or companies that have a great reach, especially in children and young people.
The reason is that the goal of all this is to stop influencing teenagers to try to achieve a beauty that doesn’t exist.
The beauty created by fashion apps
Nowadays, applications like Instagram or Snapchat have contributed in single-sided creation. With filters that are seen by young people as the beauty they want to have. It is a face with poreless skin, high and marked cheekbones, cat eyes with long eyelashes, a small nose and full lips.
Now, this has motivated makeup artists, models, influencers, among other celebrities to campaign to denormalize this type of “beauty.” As has had a great negative impact on children and young people.
In recent years, The number of cosmetic surgeries in boys under 18 years of age has increased exponentially, who are not accepted as they are. In order to raise the eyebrows, give volume to the lips, among other things that seek to imitate the features obtained with the filters.
Other countries that have taken similar measures
Norway is not the first country to take such measures. Since 2017, in France it is mandatory for fashion publications to indicate when the photographs have been retouched with PhotoShop.
In the same way, since February the United Kingdom also reacted, after the model Sasha Pallari made a campaign called #Filterdrop, asking influencers to make it clear in which publications they use filters.
“It’s okay if you don’t dare to go online without makeup, it’s okay if you can’t appear without your favorite lighting and it’s okay if you can’t stand going out without a filter. What isn’t cool is tricking your audience into spending money on cosmetic products that don’t give the results you lead them to believe. Stop filtering your skin to sell”said the model.
It is important that young people know that what is natural is beautiful, that it is not necessary to put on makeup or use filters to be beautiful.