Have a presence in the social networks It allows a brand to interact with the audience in a much closer way, in addition to showing products or services. However, despite having many advantages, many companies are not able to correctly manage social networks because they do not have a content marketing department or because of the time and investment it involves.
So that this is not an obstacle, we explain the tools you can use to plan and schedule content.
Why you should plan and schedule your content on networks
Having social media posts planned and scheduled is essential in any content marketing strategy for it to be effective and profitable. This does not mean that you occasionally make an impromptu post, but there should always be planning.
Optimization of your time and resources
When you define a content strategy and create publications based on it, the work is much easier compared to when every day you have to think about what to publish and how to do it.
Publish at the best time
The time at which a publication is made is very important. Because there is a lot of contradictory information about it, probably because the best time depends on many factors, such as the type of audience to whom the publication is directed, it is best to try different days and time slots to find the moment that generates the greatest engagement.
When the best days and times to publish certain content have been detected, it can be scheduled. It’s a way of make sure that publication will reach the right audience.
Create long-term strategies
Content can be published improvised, especially if any news related to the sector to which the brand belongs has been made public. However, to follow an effective strategy it is necessary that the content be already designed.
When creating long-term strategies, an objective is established and you have a much broader perspective of what you want to achieve. This means that as the campaign evolves, modifications or reorientations can be made to achieve that objective.
Create related content or series of content
If it is detected that a certain type of content or a certain topic is interesting to the public, more related posts can be made. This is not about being repetitive, but about providing more information on that topic.
Generate expectation for your audience
To stand out and position yourself on social networks it is essential to publish regularly. But, in addition, it has been proven that when a particular content is offered at very specific times and frequently, an expectation is generated among the public.
By this we mean that it is positive get the audience used to always receiving information on news, offers or any other topic on the same day of the week. Of course, it must be content that is different from the rest of the usual publications.
Tools for content planning in social media
Planning and scheduling the content to be published on social networks has many advantages. However, in order to do so, one of the following tools must be used.
Facebook Creator Studio
It is a tool that allows you to manage and schedule Facebook and Instagram posts, in addition to obtaining information that allows you to gain followers and web traffic.
Metricool
Metricool is a tool to manage your social networks, schedule your content and analyze performance metrics.
Allows you to automatically publish your scheduled posts: TikTok videos, Instagram reels, LinkedIn posts or Twitter threads. In addition, you have the information about the best hours on Twitter, Facebook, Instagram and TikTok.
Hootsuite
It is a platform that allows you to manage several social networks, such as Twitter, Facebook, Instagram and LinkedIn. You can even publish the same content on different social networks at the same time. It is the only one that allows you to schedule an automatic publication on Instagram.
Sproutsocial
It is another tool that allows you to manage social networks. It is also ideal as a communication channel with clients and as a tool to analyze and measure the effectiveness of actions.
CoSchedule
This tool allows you to manage content and publish it on social networks in a very simple and fast way. It allows you to create a calendar with all the publications and analyze the results of each of them.
TweetDeck
It was created by Twitter and allows you to publish and control several accounts on this social network from the same panel.
Echobox
It is one of the tools most used by the media. Equipped with artificial intelligence, this tool is perfect for sharing content on social networks in the most effective way possible. Unlike others, this one is able to decide and suggest what content is best to share to increase traffic. It is used for Twitter and Facebook.
Sked Social
This tool is ideal for planning Instagram posts, and it also has a calendar where you can save drafts. It allows you to prepare a publication with an image, text, hashtags, links… In addition, it is a very intuitive program.
Planable
Like the rest, it allows you to schedule posts on social networks and is perfect for work teams and collaborations. That is, different team members can make modifications and comments before that content is published. It is ideal for content marketing companies, since clients can view and approve content before it is published.
Being present on social networks is essential for any brand that wants to make itself known or wants to retain its customers. So the ideal is to use one of these tools that allow you to manage them quickly and easily, which makes it much more attainable to become visible in them through regular publications. Of course, we must never lose sight of the quality of the content that is published and that often less is more.