What is the day-to-day life of a digital marketing consultant really like? what does he do in his work? its duties? A consultancy professional in the online field, in addition to gathering a series of aptitudes and attitudes to carry out his work correctly, must never forget his functions and ethics to carry them out. Next, we will see one by one the functions of a digital marketing consultant.
The main function of a consultant is the advice, as can be seen from its official definition contained in the Royal Spanish Academy: “Expert person in a subject on which he advises professionally”. However, focusing on the area that concerns us, we could specify this advice in:
The 7 functions of a digital marketing consultant:
Generation of content to attract potential customers
The content is the King, and therefore, it is essential both the planning such as the generation of content according to marketing objectives. Although the generation of content can be one of the most tedious tasks in terms of time invested, every good digital marketing consultant has to be willing to do so, in order to later form a team that follows their steps and instructions.
Automation of internal and external processes for customer acquisition and management
Optimize at time It is another of the functions of a marketing consultant, and that is why we give so much importance to the automation of all kinds of processes, both internal for a correct flow of work and communication, and external for the public. And it is that, knowing how to correctly use the resources in favor of the cost effectiveness It is one of the great pending subjects today in the field of online marketing.
Preparation and presentation of marketing proposals for potential clients
Capturing new clients is one of the main functions of a consultant, and for this reason, they cannot let their guard down in the research of sectors and problems in the digital landscape. One of the best ways to enter a client is by indicating, together with our experience, track record and services, a problematic element in your company that you know how to improve.
In the world of digital marketing there have been many “sellers”, which is why it is so difficult at times value our work. However, it is essential not to fall into the temptation of making commercial proposals that are too complete, with the strategic work practically done. It is important that we do not give away our work as consultants and experts, as we will take away its value.
Customer and team training
A consultant enters a company as an adviser and not as an executor of actions. In order to optimize your time as much as possible and get the company rolling as soon as possible based on your strategies, it is essential to address a stage of formation of the different work teams that may come into play: management, marketing, production, distributors, etc.
Digital media marketing audits and reports
Carrying out complete analyzes of the current state of the company in the field of digital media, and completing it with periodic reports that can demonstrate improvement, is another of the functions of a consultant that must be carried out with the objective of not only showing the fruits of his performance but also optimize the strategies implemented.
Design of strategic plans, manuals, processes and work resources for clients
Lead capture strategies, Inbound Marketing, content marketing, SEO, social networks… All these elements must be integrated into a strategic plan that includes the processes, resources, equipment and functions, with their corresponding work manuals for their subsequent implementation.
Deployments and Deployment Monitoring on Clients
Once we have the strategies integrated into an action plan with all the necessary resources, it is important to carry out a correct implementation and supervision of it. In this last phase, it is possible to detect new problems to solve and incorporate into an improvement of our strategic plans.
Would you like to learn more about everything related to these functions of a digital marketing consultant? Well, do not hesitate to go through the training proposals that we have prepared at the Academy of Consultants.