Do you have an online business and want to know how to boost sales? This time we are going to talk about how to sell on Facebook, the leading social network par excellence in terms of the number of users and with an impressive segmentation capacity. Can you think of a better place to sell on the Internet? Well, don’t miss our ideas, tricks and strategies to sell more on Facebook. Let’s start!
Create an online store on Facebook
Although you probably already have your own online store, this is another good option to consider. We all know how complicated this social network makes it for us, with each passing day, to reverse its traffic on our websites and blogs. Facebook wants the user to stay on its platform, not to abandon it, and therefore, Create an online store integrated into Facebook It can be a brilliant option to get the most out of it and start selling on Facebook.
Tools like Beetailer, Edwid, Tiendy, Palbin or Shoptab make it easy for you to create an online store on Facebook, so you don’t need to hire a web developer. You can too create your store directly with Shopify thanks to the association that this ecommerce CMS has made with the social network. Here you will find more information: shopify.es/facebook
Another option that may be much easier for you is add one in the “store” format to the tabs of your fan page. As soon as you activate it, Facebook will indicate the steps to follow:
- Accept the conditions to start putting products on sale and manage deliveries, returns, claims and user data through the Facebook store.
- Select the payment method: through messages to agree to the purchase or by redirecting the user to another website to complete the purchase.
- Currency to be used.
- Description (in 200 characters) of what is sold in the store.
- Add products (photos, name, price, description, payment URL…).
Also, creating your own product catalogs on Facebook You can use the Facebook Pixel to boost sales, both from Facebook and from Instagram. It is an essential step if you want to tag products on Instagram. If you want to apply this solution, you will find the step by step in our post: How to create an Instagram account to sell? But if you are interested in knowing much more, we bring you the best opportunity: the new update of the course More Ads It will help you master the whole world of online advertising and you will be an expert in setting up ads on this platform.
Focus on mobile users
More and more brands are using Facebook to sell products directly from this same platform. If you also want to join this trend, it is important that you notice the changes that the social network is applying, and that the vast majority are focused on captivate the mobile user compared to the one that connects from the computer.
Many brands have already realized this, hence Most of Facebook’s ad spend is focused on mobile users. If you want to sell on Facebook, give a lot of importance to the user who browses from the mobile!
Use Facebook custom audiences
The Website Custom Audiences (WCA) They are an excellent option to get sales in our ecommerce. Through these customized audiences we achieve a segmentation that allows us to create campaigns aimed at users who have previously visited our website.
It is an excellent way of being able to display personalized ads adapted to the navigation that each user has made on the web, being able to offer them the specific product they have visited or something similar or complementary with the purpose that the initial interest derives in the sale. final.
In addition to increase salesthis type of advertising on Facebook allows us to attract relevant fans (since they have been interested in our brand) and increase website traffic (because we will be able to increase recurring visits). Likewise, if what you are looking for is a conversion to sale, do not forget the importance of a good landing page product for that user who has browsed your website, but you have not convinced him to buy the first time… this is your second chance to sell on Facebook and you can’t waste it!
It may interest you: How does Facebook Ads work? Quick guide to get started
Take advantage of Facebook’s dynamic products
The Dynamic Product Ads (DPA) they allow us to automatically promote all relevant products in a catalog dynamically. Thus, we will easily promote the most relevant products among those users who access our catalog.
It may interest you: What is the Facebook pixel and how to use it?
The advantages of the Canvas format
In line with the above, the Facebook Canvas format has arrived to further enhance visibility from mobile devices. This is its native shopping format, a new form of full-screen advertising where show a product catalog
It is an immersive advertising format adapted for Android and iOS in order for the user to easily see the product catalog before going to the web to buy them.
It may interest you: How to create a Facebook advertising account step by step?
Other upward trends on Facebook: videos, searches, bots and calls to action
In addition to all this, it is important to consider the trends and new tools that Facebook makes available to fan pages to boost our business.
As you may have noticed, video is becoming more and more relevant in this social network, so it is convenient to exploit it to the maximum. If you don’t have the budget or equipment to create great videos, remember that there are always tricks and options like generating videos through presentations, for example.
On the other hand, and although Google continues to be the leader in these terms, Facebook already generates 2 million searches a day. Keep that in mind! This can directly affect the name we decide to give our fan page and the texts we publish on our fan page.
Likewise, the calls to action for the direct contracting of services and facebook bot which aim to be an excellent way to channel customer service and even close sales, are other features that you should try if you haven’t already.
It may interest you: Guide and super template to measure the traffic of your website or blog
Strong bet on Instagram
Finally, it is important that once you have everything well organized on Facebook, you begin to promote Instagram more and more, since it is the social network where the new generations really stay. What’s more, its famous shoppable posts that allow the direct sale of products are fully integrated with Facebook’s product catalogues. In the mega guide to sell more on Instagram by Vilma Nuñez you can find more information and tricks to boost your sales on this social network.
Invest in advertising and you will notice the difference!
We often think that social networks are free, that the only thing we need to invest is our time. However, we cannot forget that time is money… and even more important, that Facebook is making it increasingly difficult for our posts to be seen by our fans organically. For this reason, and because we want you to know how to optimize your time and money to the maximum, we recommend you invest in Facebook Ads.
However, this does not mean that you need a large advertising budget, you can start with small tests, or better yet, train yourself in Facebook and Instagram Ads to get straight to the point and get the best return on our investment.