Something that we have heard very often, from professionals, is that because they are professionals, offer services and want to give that image of “seriousness and confidence”, they cannot have fun on Instagram and use all the options they offer. But they couldn’t be more wrong. So today we will debunk all those Instagram myths for service businesses.
If you have a service business, keep reading! You will learn how to get the best out of this social network and your knowledge.
You can’t do Instagram Reels for service businesses
The Reels… This is the most frequent: “Professionals cannot make Reels, what image would we give to our clients?”. An excellent image! Nothing happens to make Reels and this is the first myth that we must deny. Of course you can do Reels! And you not only can, you must. Instagram for service businesses will work great.
They will give your account a lot of reach and they do not have to be informal if you prefer. There is a myth that Reels are for young people or to show products, the truth is that like everything, it can be adapted to each need. We can entertain, educate, give advice and some tips.
There is always something you can teach and we show you with an example on our Instagram account.
I can’t show what I’m selling, they’re going to copy me!
We are sure that you are not the only doctor, lawyer, entrepreneur, etc. There are many on the market, there are also many consultants, but we firmly believe in our value proposition. We know that there is no one like us in the market and that they also have their strengths and advantages. There is a place and an audience for everyone, especially on Instagram for service businesses.
If you don’t show, you don’t sell. Do not be afraid that they will “copy” you and at the end of the day, if they do, it is because you are doing it well! Of course you must use this platform to sell and we are not going to tell you to do something, without teaching you how, that is our greatest value.
Related content: How to sell consulting services according to different niches (+ Examples)
If I can get engagement?
Do not doubt it, Instagram for service businesses is just as functional as for other types of businesses. It’s about being you, being genuine, consciously educating and helping your audience. It is very important to show yourself, giving your brand a face will generate a lot of engagement and connection with your followers, which will help you a lot to build trust.
But… What am I talking about on an Instagram Live?
If I do a Live, what am I talking about? That’s not for me. That’s another myth about Instagram features for service businesses. But you can, and more so now that you can invite 3 more people. Take advantage of this new opportunity that the platform gives you and organize a super Live with colleagues, experts and people who contribute a lot to your knowledge and can help your audience in some way.
Here are some ideas for using Instagram Live for service businesses:
- How to get started in your area.
- Talk about a specific specialization or niche.
- Tell them about a novelty or tool that you are using.
- Explain a common question.
- Ask questions in a story and answer the questions live.
Example:
Related content: How to make an Instagram live with slides, audio and video
The traditional works very well for me, why use Instagram for service businesses?
We have seen some professionals who have the myth that Instagram for service businesses will not work for them, because it is a social network and the traditional has already brought them good results. And we are not saying no to the latter, but of course Instagram would work very well for them. Social networks have revolutionized sales and business.
With Instagram you will find more customers and you will explore new market niches that traditional advertising would not allow you to reach. The best thing about Instagram is that you can measure all the actions you carry out and modify them to give you better results.
We hope that having disproved these myths works very well for you and that you take a little more risk with your social media strategy. ⬇️⬇️