LinkedIn has come into the lives of professionals and entrepreneurs to change their lives and make many things easier for them, even those who are dedicated to being digital consultants like you and us. That is why today we want to reveal to you what are the features of LinkedIn and show you how you can take advantage of each one to project your business model more effectively.
The business world expands every day and is filled with more professionals dedicated to any area, communicators, designers, engineers, health specialists, accountants, cooks, architects and even people dedicated to the fashion area, and starting from all of them, we can take different specialties and branches, so you can imagine the number of professionals who are determined to give their all at this time where business and productivity are a topic of conversation even among the youngest.
The best part of all this is that what used to be difficult, like establishing strategic and commercial relationships with other professionals, today thanks to one of the most talked about social networks at this time such as LinkedIn, you are able to achieve great opportunities in your professional field.
What is LinkedIn?
LinkedIn is a social network created for professionals, entrepreneurs, businessmen and women who need to expand their network of contacts and improve their professional profile through an online resume, which at the same time provides you with tools and functionalities so that you can improve your Online presence and positioning.
As an Academy of Consultants, this is one of the social networks that we recommend for anyone who wishes to expand their contacts in the international commercial market, because this is the best, since LinkedIn does not limit you to meeting professionals who are in your same geographical environment. , but it will allow you to meet professionals and businessmen from all over the world.
LinkedIn Features
Many consultants are still not online with this social network, but today through this article we want to show you what its features are and see all the benefits you can get if you are a digital consultant or any other professional dedicated to another area.
If you are a professional, these are some of the features that LinkedIn can offer you.
- Locate professionals who are related to a specific area
- It allows you to be in contact with other professionals.
- Promotes you as a professional so that you can take on new challenges and job opportunities
- Know the latest news in your field of work.
- Publish content
- networking
- Find new jobs
If you have a company profile, you can take advantage of the following LinkedIn features:
- You update your audience and community about the company’s movements in terms of new projects, achievements, events, promotions, etc.
- You can attract new employees and talents for your company, since LinkedIn has a great human resources tool.
- Advertise your company
Internal LinkedIn tools to enhance your professional profile
- Professional and personal profiles
- Informative pages for companies
- forum groups
- Job vacancies
- Publish articles and blog post
- Share Slideshows (Slideshire)
- Advertising (LinkedIn Ads)
Practices to Avoid on LinkedIn
– Not updating the profile or not having it complete
This is one of the main ones that you should avoid, since there is no point in wanting to have a LinkedIn account if you are not able to keep it updated. For this reason, we ask you to keep information such as your work experiences, emails, telephone numbers or other contacts constantly updated.
Without forgetting the initial summary, take great care in the way you write and the spelling and of course add each of the trainings and training that you have received and had.
– Inadequate profile image (Or not having)
Another of the mistakes that some make is not having the right profile image, or perhaps worse, they don’t even have one. And that, even if you don’t know it, shows that the profile is abandoned and will not be something of value to someone who wants to look for you on LinkedIn as a professional.
Have you imagined how many people have searched for you and in the same way abandon your profile for not having a good image? Take care of those details! For the profile image, we recommend using a professional image, not so much that it was taken in a photography session, but that your face can be appreciated and you can expose your professional and business profile. We also recommend that you wear appropriate clothing and that the image does not come out dark
– Not having a custom URL
We all know that LinkedIn gives you the opportunity to customize the URL, although it already offers you a generic one, and just as it is important to fill each field with valuable information, it is important to have a personalized URL.
Example: https://www.linkedin.com/in/vilmanunezvillanueva/en-us
– Unprofessional language
When we refer to professional and business matters it is important to have the correct, neutral, precise and concise language and vocabulary. On occasions we have seen job summaries that are focused on phrases such as “born leader” and this way of describing themselves in a LinkedIn profile is not adequate.
We also recommend that you avoid jokes or sarcastic phrases, since in the professional field this is not considered a bonus or a VIP pass, but rather shows the opposite of what someone wants to look for.
– Send connection requests without prompting
Although this can be called normal on other social networks, on LinkedIn it is an incorrect practice. If you want to connect with a professional you don’t know, we recommend making a personalized message.
Or if you have a person in common, that person can make the connection to you.
– Saturate your profile with non-professional content
Let’s remember that LinkedIn is a platform dedicated to professional content, and everything that does not go with the line of LinkedIn, will be a reason for a bad reputation in your professional profile. For this reason, we recommend that you only share articles, blogs and videos with topics of professional contribution.
– Ask for work or sell directly
How long has it taken you to see a profile that says “If you are looking for a job opportunity, write me”? Without a doubt, we must avoid this type of presentation. As a professional, and even more so on LinkedIn, you have to let yourself be desired and, above all, generate expectations, which is why you allow your professional content and experience to speak for themselves so that other professionals want to contact you.
And if you are selling a product, avoid practices such as saturating all the contacts in your agenda with “Opportunity Offers” and the groups in which LinkedIn allows you to be. Also, don’t send your resume like crazy to every company you want to work for.
– Ignore forum groups
They fulfill the function of updating you on news from the industry in which you work and also allows you to connect with other professionals.
– Do not reply to messages
Although LinkedIn is not a social network that requires daily updates of statuses, etc., it is important to establish schedules to check the message tray in case someone wants to communicate with you and also the email tray.
All messages need to be answered, if they interest you, reply and do not take more than 2 hours to do so, and if they are not of interest to you, then you can reply “Thank you for taking me into account but I am not interested”
– Ask people who don’t know you to recommend you.
This type of internship puts many professionals in uncomfortable situations, so we recommend avoiding them. If you are going to ask for recommendations, let it be from professionals who have already worked with you and you can include it as part of the protocol, but never allow it.
If as a professional you want to learn new digital skills, do not forget to enroll for free in how you can expand your lines of income with our course “Learn New Digital Skills” Because a consultant who doesn’t develop these skills will simply be drowned out by technology and we don’t want that, unlike you always have one foot forward.
And if you don’t know what content to add to your LinkedIn resume as a Digital Consultant, here we show you How to make an ideal resume for consultants.
You dare?