Do you want to create a digital marketing agency? Would you like to know what the most successful companies in the sector have in common? You are in the right place, keep reading!
Digital marketing agencies are the future of communication. With the paradigm shift of mass consumption, all of us have come to be impacted hundreds, thousands of times daily, by advertising, creatives and brand content in digital settings, as opposed to the constant advertising impact that we previously suffered in the written press or television. physics (with much worse segmentation and creativity, by the way). It is undeniable that this consumer behavior changemoving to digital platforms, has created a big break in the traditional and old advertising system: Google, Facebook and Microsoft are now the largest media agencies in the world.
Within this new sociological and technological context, digital marketing agencies have become the new unicorns, the new “consulting” companies, which help their clients to know what, how, when and to whom they have to show their product. if they want to generate sales and get loyalty. Good examples we have recently, large consultancies like Accenture buying digital marketing agencies to not be left behind (Shackleton in Spain either Drug5 in the United States).
In this new paradigm we want to share with you some essential keys that make agencies successful; If you are reading this, you already know that magic formulas do not exist, but we can share with you an analysis of the common points that serve as the common thread, as a least common multiple, of all those agencies that repeat each year in the world rankings. Open your eyes, here we go!