Instagram for companies is an option that any Instagram user can activate completely free of charge, and that offers us a series of functionalities that allow us to improve our results on this network and focus on our objectives. To understand each other better, we will make a simile. A business profile on Instagram is the equivalent of a business page on Facebook, however, Instagram profiles do not have as many restrictions as pages to reach their followers.
Now I am going to explain in more detail how to create your business profile, how to enhance it and what advantages it has to use this type of profile for businesses, instead of the classic Instagram profile used by other users.
Advantages of Instagram for companies
If you are still doubting whether or not it is worth having the company account activated, take note of the following points that will help you decide. The main advantages of Instagram for companies are:
- You will have at your disposal statistics about your activity and impact: visits to the profile, activity, interactions, content…
- You can optimize your content thanks to the analysis of statistics about it.
- You can get to know your audience better thanks to the statistics where they will tell you gender, age, place…
- You can post on the days and times your audience is most active thanks to audience insights.
- Content programming through applications such as Hootsuite.
- Promotion of publications through Ads.
- If you have Instagram for business, you can switch to a personal profile at any time, and vice versa.
- You will have a direct link with your Facebook fan page and with your advertising account, being able to carry out campaigns that work on both social networks.
- Buttons and contact links in your profile with: physical address, email and/or telephone.
How to create an Instagram for companies?
Converting a personal account to a business account is the easiest thing in the world, promise! Next I will explain step by step how to create an account and transform it into a business. Although if you already have an account and what you want is simply to transform it into an Instagram for companies, you only have to follow the steps from number 5.
Here you have the whole process from the beginning:
- Download the Instagram app to your mobile or access the web. At instagram.com you can create your user or see the links to the iOS or Android apps.
- Complete the information requested to create a new account.
- Enter the verification code that will be sent to your mobile by SMS.
- Complete your biography, add your data, website, profile picture, follow people…
- Activate your Instagram for companies by accessing CONFIGURATION and then CHANGE TO BUSINESS ACCOUNT as you can see in the following images:
- Then, follow the instructions that will tell you:
How to boost your business Instagram?
Now that you are clear about how to have a business Instagram and good reasons to use it, it is time to give you some tricks to enhance it and focus it on your goals:
- 10,000 followers as the first goal: In order to activate direct links in stories, you need to have this number of followers, so if your strategy focuses on web traffic, it is best to focus on this first objective to enhance this unique functionality for high-reach accounts.
- Advertise your account: Evaluate advertising for certain publications with which you have a specific goal of reach, visits, clicks… and learn to optimize your advertising as you carry out campaigns. Remember that although you can run your campaigns from your mobile phone, you can also run them from the Facebook Business Manager where you will find many more management possibilities.
- Optimize your company profile: create an attractive bio using emojis and symbols, adding your most notable hashtags, link to your website (you can also use iglink.co or linktr.ee), featured story covers, and email, physical address and/or phone links.
- Review your analytics often and optimize your strategy based on your goals: If your objective is branding, review the content that has been the best results in terms of reach and impressions, if you are looking for followers, review the content that has given you the most followers, if you are looking for engagement, analyze those that have generated the most comments and likes … So you can focus your content on your goals. In the following table you can see some suggestions and connections between types of content, analytics and objectives.
GOAL KPIs (Instagram Analytics) Get more followers Follows: number of accounts that have started following you Branding Impressions: total number of times your post has been seen Engagement Likes, comments, direct messages and saves Web traffic Website clicks Visits to a local/store Clicks on how to get there Telephone contact/telephone reservations Clicks on call Sending email/reservation by email Clicks on sending email Online sales Sales in shoppable post
We also recommend you read our post How to improve Instagram and focus your account on real results where you will find many other tips and ideas on using Instagram for your business.
In short, we hope that with the advantages of Instagram for companies that we have mentioned and the tricks to create and promote your business on this social network, you can get a lot out of it and achieve great goals. But if you’ve been left wanting more, don’t hesitate to get the updated Triunfagram course and ebook: Strategies for Instagram.