Do you want to know what are the changes in sales trends that are coming and how to assume them without hesitation? Well, in this article we are going to teach you how to prepare to close the year with a flourish with your sales. And also, start with the 2022 trends for sales, with excellent planning for your marketing strategies.
Perhaps we do not have a “crystal ball” to ask what your future in sales will be like next year, which is already knocking on the door. But be sure that knowing these trends that we have compiled for you will give you a great plus to know how to make yourself heard more and make your company more relevant, interesting, timely, entertaining and profitable for audiences.
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So start planning your 2022 sales strategy now, focused on these trends that will prepare you to face the changes that are coming with the best spirit. Cheer up! Let’s start:
Bet on micro-influencers to lead your campaigns
Did you know that many of the traditional advertising programs and platforms are disappearing? Because? Well, brands or companies don’t usually advertise as often on TV or radio as they used to. It’s not because they don’t want to, as these companies still have a lot of money to spend on advertising. They just don’t have many places like it to spend it.
While digital ad spending continues to rise, there is a limit. There is a certain amount of inventory available and a push towards digital advertising that is acceptable to people. When people go to Instagram, they can only see a set number of ads in their feed before it gets annoying. A limit that cannot be exceeded.
As demand for that pulse increases, the cost of digital advertising will increase because available inventory is relatively stationary. And as costs rise, companies will look to other avenues, and as a result, influencer marketing will be the most profitable option.
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But you should know that among the trends for 2022 sales there will be some changes in influencer marketing. There is already a change from the type of celebrity influencer, the one who has a long-term relationship with your brand, to a micro-influencer, who is the one who creates content for your brand for a different reward.
In a nutshell, micro-influencers are categorized as advocates of organic content, and one of their characteristics is that they don’t necessarily want to get paid for what they do, but rather they want access to something and maybe some products from your brand or company.
Agencies are emerging today that are 100% focused on building this team of micro-influencers. While these influencers have more modest audiences (10,000 followers or more), they can still impact sales because they are trustworthy, knowledgeable, and friends.
Some large traditional ad agencies are even moving into this space and turning into talent agencies. If they can control these influencers, they are going to control the power in many ways because there are only so many of these influencers to go around. Do you think it will be a good practice for your company? What do you think so far of these trends for 2022 sales?
Blogs will give you an easier option to monetize
We know the value of written content on social networks, since it is using the power of the word to engage your audience. But what you really should know is that you can have the possibility of monetizing with this content. How so? Well, with blogs.
Although blogging may be considered old fashioned to some, starting with the releases of the Medium platform, there was a discontinuation in blogging. Then Substack came along, and here’s the difference. With Medium, you don’t own the audience. With Substack, you are. When someone signs up, you see who your audience is and receive their email. This allows you to obtain a new level of transparency, making them a great option among the trends for 2022 sales.
Substack is a technology without intermediaries. Traditionally, editors or journalists wrote for larger publications, which owned the distribution. With Substack, the writer owns the distribution and consumers have the option to pay a little more for exclusive content.
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And most importantly, most of that revenue goes to the writer, allowing for direct-to-consumer content opportunities, bypassing traditional middlemen.
Take advantage of real-time audio to generate interaction
Crises are moments of opportunity, a phrase that is worth delimiting to describe the origin of Clubhouse and what it contributed to the evolution of audio content.
This App that emerged in April 2020, in the midst of a pandemic, could be classified as a repowered radio. Its beginning was similar to that of social networks, in which anyone could be a star and have their own program.
Clubhouse represents an example of how social networks are fragmenting. There are many platforms that basically replicate traditional media, but we haven’t had anything replicate talk radio. Podcasts were close, however, the audience can’t participate; they just listen. With Clubhouse, everything changes.
Clubhouse is a platform that simulates a radio station, with a social component. Since this one gives you the possibility to click on people’s photos, see their biographies and decide whether to upload them to the stage. Imagine using this tool to enhance interaction with your audience? Think about it.
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Sales trends 2022: The challenge of overcoming algorithms
We know the hard work it takes to generate content for your social platforms. That is why we all want our message to be heard or seen. However, the evolution of algorithms in social networks is making our task more difficult, especially if we want organic reactions.
An example of this is television. If you look at what’s happened on TV in the last 10 years, you’re going to come across a lot of competition that leaves no ground to get into the game. Being great is no longer enough. To stand out on TV, you need to be the likes of Game of Thrones or The Mandalorian. This will be the panorama in 2022 on Instagram, Facebook and YouTube.
Now look at this scenario on the quintessential video platform. Currently, the youtuber with the highest income in 2021 is Ryan Kaji, at only 10 years old he already has a fortune of more than 29 million dollars in profit. On average, he can spend about $200,000 to produce one of his videos. How much do you have?
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We know that it is a figure that is simply inaccessible to the majority, so you will have to find different ways to compete and get around these algorithms with the budget you have at hand. But keep something in mind, your strategy should not only be focused on social networks, analyze other fields.
One of the options is to obtain email addresses or phone numbers of your audience. The idea is that you have in your possession two unique identifiers for each follower (their phone number and email address) something that generally does not change very frequently.
With these two elements you can develop a successful sales strategy based on sending SMS, and boost it with email marketing. Remember: “all roads lead to Rome”.
We hope that these trends for 2022 sales will clarify your outlook, to consolidate a larger audience that allows you to achieve your goals. At ADC we are constantly studying the market to offer you the best alternatives to grow your business.