The advantage of this social network is that it lends itself to creating content about anything in different formats. Promoting and posting consulting insights on Instagram is easy. Give way to creativity and of course, dedicate time to it, we guarantee that your efforts will bring very good results.
As you probably already know, Instagram has different post formats: stories, photos and videos in the feed, IGTV and its latest Reels feature. We will leave you here several ideas that you can apply in each type of publication.
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Instagram Consulting Ideas
stories
In the stories there are many tools that you can exploit to create content about consulting, you have to add texts, create boomerang, put together a photo collage and record anything you need.
What is paramount in your services as a consultant? Know the needs of your potential customers and based on this, present proposals with solutions. To interact with users and analyze their interests, you can take advantage of:
- Surveys, with this tool you can ask a question and examine the market with those results.
- The questions drawer is much more personalized, because you give any user a space to give you their opinion about something with precision.
- Questionnaire with the possibility of adding different selection answers.
- You can also play with the countdown, for example, when you are about to launch a new product, this is a good idea to start announcing it.
- Of course, mentions and the #HASHTAG tool.
We leave you the following example with the results of a survey we did in @adc_consultores stories, to assess what users thought about LinkedIn.
Images or videos in the feed
There are no limits to creating content in the feed! Sure, as long as Instagram’s policies and rules are respected. Consultancies are often branded as serious and very formal businesses, but in this social network you can be more dynamic.
Transport your experiences, knowledge and advice to the content of your account, in what way? We leave you below several ideas:
- You can post calls-to-action to your consultant services website.
- You have the possibility of creating educational carousels to share knowledge or clarify frequent doubts from customers.
- You can also create videos with the step by step of some management process in the provision of your services.
The following example is a carousel in which we leave you more ideas about the type of content that a consultant can create. Did you see that there are no limits to creativity? 😉
IGTV
With this feature you can upload videos up to an hour long, so how can a consultant benefit from this? You can use it to create various content:
- Videos with customer interviews
- Testimonials of your services as a consultant
- Educational video to explain frequent doubts
We leave you with the example of the first IGTV we did at Academia de Consultores.
Reels
Although it is true that Reels is much more daring and dynamic, you can take advantage of it. Create consulting content on Instagram that relates to your business and try to connect with your audience in that 15 seconds:
- Briefly tell the story of how your business was born.
- Educate based on your experiences and knowledge
We invite you to take a look (and of course “like”) from your mobile the Reels that we have created at @adc_consultores, @conviertemas and @vilmanunez.
Perhaps these articles can help you develop more ideas for your Instagram posts: