Selling consulting services can be a bit complex for some people, as it is something intangible, so to speak. We complicate ourselves looking for sales methods and strategies in the depths of the world of marketing, when many times it can be easier than it seems. The first thing we must know is that to sell, the main thing we need is CUSTOMERSthe rest is creativity and strategic mind.
No matter what your niche is, you can sell a service. This is not just for doctors, lawyers or qualified professionals… No, if you have a lot of knowledge in your area of work and you think you could help other people who are interested in the same thing as you, you can exploit that knowledge and offer a good service that allows you to diversify your business and create new lines of income.
niche marketing
Niche marketing is the one that is oriented to a very specific segment that is within your general public. It can be very beneficial because it leads us to create strategies that are directed at that selected segment and not at a whole group in general.
Let’s explain it to you with an example. At the Academy of Consultants we help you monetize your knowledge, that is what we offer, our service is aimed at anyone who wants to turn their knowledge into a solid source of income. But we cannot sell our service to an entrepreneur in the same way as to a businessman. And that is where we can apply niche marketing.
How to sell a consulting service? examples
Who can be consultants? Everyone, that is a reality that we should know. We are going to show you how you can sell this service to different niches or audiences according to some markets.
Cake shop
If you dedicate yourself to the art of making sweet recipes, this is not the only thing to which you can dedicate yourself. With your knowledge and experience, you can consult other pastry chefs or pastry owners so that you can guide them and apply what works in your business. To explain it better, we are going to choose two niches that you can take.
- Entrepreneurial pastry chefs: As they are starting out, consulting can be based on how to position your brand and set prices. To sell your services you must make it clear that no matter what level they are at, they can boost your business from the beginning.
Usually, as they start, their investment budget is low. You must convince them that the payment they will make will have a good return value. In addition to consulting, you can offer a guide or ebook as a gift, in this way they will feel that they have something more left.
- Pastry owners: Pastry owners may already have their business established, what they would be looking for would be to generate new lines of income. In order to sell consulting services to this niche, you need to prove that you are an expert and that your revenue lines work. Depending on what your consulting service includes, you can set a higher cost.
As an extra, you can offer a deliverable on how to implement the points you covered in the consultancy.
Teachers
Teachers, by trade, are very good at educating, teaching, but many times they don’t know how to offer their valuable and appreciated service. More than teaching in an academy or institute, they can offer their service as individuals. They could focus on a specific area, let’s take a basic example: chemistry. Or a specific area of chemistry.
What niches or segments could you target?
- Teenagers: To reach this audience and sell consulting services, you will need to use social media. The consultancies would be for more basic jobs, and the cost of the service would be better. But if you implement a striking online strategy, you will do very well.
- Entrepreneurs: every day there are more people who venture into the world of cosmetics at home, and not only that, creams, perfumes and more. You could offer your consulting service to guide them in the correct use of chemical elements.
To add much more value, as you carry out the consultancy you can create a list of processes or a guide so that they have structured the correct way to create their products.
Related content: Importance of automating consulting processes (+Tools)
Marketers
Marketing professionals make excellent consultants, their analytical and strategic mindset allows them to consult brands and businesses in an excellent way. This is how they manage to get those they consult to achieve their goals and objectives, adapting their strategies and tactics.
Who can marketers consult? To personal brands, other marketing companies, companies, businesses and ventures of all kinds. Marketing is necessary in all areas, so the segmentation could be very extensive.
- Personal brands: To sell consulting services to personal brands, it is necessary to know very well the tone and style that it carries. In this way, new strategies can be carried out without losing the thread that was carried. Likewise, income lines can be created that work for that personal brand. If it is motivating for a healthy life, it could sell a recipe book or guide, for example.
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To offer your services to personal brands you must be very genuine, offer a package that goes according to what the brand represents. The best thing would be to always work with brands whose values are in tune with yours.
- Marketing companies: For marketing companies, consulting services must be more specific, since they are surely developed in different areas, specialties, etc. Its presence can be much broader, in terms of channels and social networks. The best thing would be to develop a robust proposal, which fully convinces them to acquire your services.
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You do not have to be a professional to offer consulting services, nor belong to a specific niche, you just have to take advantage of your knowledge! Tell us what you think, do you dare to become a consultant? ⬇️