“At the blacksmith’s house, a wooden knife”, a famous saying that refers to the absence of something, where it is natural to do it or get it, and perhaps this is your case. Here we share with you how to incorporate marketing clients in social networks: a checklist for consultants.
During our trajectory, we have detected a repetitive weakness among marketing professionals and specialists, and it is precisely the absence of a strategy in social networks, and even a presence in general.
According to a Hootsuite report, there are 4.2 billion users of social networks in 2021, which translates into 53% of the world population Digital 2021: Global Overview Report — DataReportal, reason enough to propose an effective strategy that aims to captivate your market segment, through social media platforms.
Currently, to be in the business world, it is important to manage the strategy of the brand called you in all aspects, and taking into account the updates that we are experiencing in this new normality, even more so in the digital and social networks. social.
Therefore, today we bring you a checklist of the aspects that you must work on to achieve it successfully in the shortest possible time.
Stand out in the digital universe to onboard social media marketing clients
How many accounts are victims of your infinite scroll? This amount of information that is shared daily is capable of saturating anyone, which is why defining the vicissitudes of your market segment will be the key to standing out, calling attention specifically to those who are interested in what you have to offer.
To analyze who your current and potential customers are, this article may be useful to you: Tools to analyze current and potential customers
Select your communication channels
Once you know the characteristics of your market segment, you should investigate ⎯and also experiment⎯ on which platforms they are found, and what type of content is preferred on each one.
You may be wondering, is it necessary to have a strategy for each social network? The answer is Yes, since the nature of each one is different. The reports from large companies that are dedicated to social media marketing research can help you, we leave you one here: 109 social media facts and statistics for 2022
It is also important that you keep in mind that your market segment, those people you are targeting, are the ones who will tell you which social networks you should have a presence on. If you have a Pinterest account and you post, but it doesn’t convert, it may mean that the audience on that platform isn’t interested in what you offer.
Research each platform, but above all, study your audience and know them like the back of your hand.
Build your personal branding
The audiovisual aspect is essential in social networks, you must be attractive, coherent, uniform, to gain a space in the mind of your consumer, that is why you must pay special attention to how you present yourself, the photos you share, the colors and fonts you use in the images, and even style of addressing the issues.
To achieve this, you can apply the keys that we shared with you earlier in this article: How to create a personal brand and position it in 10 steps?
Regarding branded content, you should also take into account the aspects that we mentioned in this post.
Audit your brand’s performance
The fact that you are a marketing specialist does not mean that you can do everything correctly from the beginning. Like your clients, you must monitor the results of each of your actions on social networks, in order to know what to replicate and what to eliminate.
To do this, we have put at your disposal a powerful free tool that will allow you to closely monitor your Instagram account: Triunfagram Audit
On the web you can also find free and paid tools to manage your profiles on multiple social networks, schedule the content, and above all, obtain a metric of the behavior of your audience in each one.
In addition, the creators of each one recognize the importance of your audience information, which is why they leave detailed data available to you, which you can find in your profile tools on each of the platforms you decide to use. Another reason to onboard social media marketing clients.
Constancy
Last but most important: persevere. Establish a publication schedule and attention to your community, end your publications with calls to action, interact in the publications of your most loyal followers, and always be present on a day-to-day basis.
Consistency will not only help you to be present, it will also serve to guide you and discover what works best for you. Remember that on social networks we are constantly advancing, content that today generates hundreds of likes may not work the same for you tomorrow.
Being consistent allows you to move forward as trends and platforms advance. We leave you this article on sales trends that we did recently, which will help you a lot with this. 🔵 Remember that trends must be adapted to your business and not adapted to your business.
➡️ Implement these trends to increase your sales in 2022