How To Make Money With A Blog

I created my first blog in mid-2013. At first it was simply a free blog where I shared my thoughts on personal development and, despite all the effort I put into it, during the first 12 months of the blog’s life I didn’t see a penny.

In fact, I was about to throw in the towel on several occasions.

But one fine day, while hopelessly checking my account by the umpteenth, I saw that I had just put in two dollars thanks to the advertising I had put on the blog. Although it seems a ridiculous amount to you, it tasted like glory to me: I had finally shown that it was possible .

That’s when I decided to get serious, learn about blogging and digital marketing, and try to turn it into an online business.

A few years later, it had already become my main source of income. Today it generates about 4,000 dollars a month in a totally passive way , which has allowed me to quit my job, travel for 6 months a year and start other online businesses.

If you are willing to try it, in this guide I am going to reveal the 10 most efficient ways to make money , the strategy to create a blog with economic potential and several examples of bloggers who are already doing it.

How much money can you earn?

First, the question that many people ask themselves. And the answer is it depends .

I know blogs about personal development that are around 1,000 dollars a month , but there are also bloggers about travel or online businesses that bill more than 30,000 dollars a month selling video courses or recommending third-party products. In a survey of various bloggers, 48% earned less than € 100 per month from their blog, but 19% earned 1,000 dollars or more:

After all, a blog is just a platform where someone shares content and establishes a relationship with their readers. From there there are countless ways to monetize it.

Some require less work to implement, such as advertising, and others more, but generally the economic potential of a blog is usually determined by two aspects:

  • The theme you choose
  • The effort you put into it

The theme is key

In the final section of this guide I will explain why the theme you choose for your blog is so important and how to make sure you are choosing a high-potential one, but first I want to remind you that the myth that the more visits a blog has is not true. , the more income you will generate .

There are very small blogs that bill astronomical figures because they are in sectors where advertising pays very well (such as trading or languages) or because they have built a reputation among their readers and offer very expensive services.

As a general rule, the less impact on someone’s life the theme of that blog can have, the more visits it will need to earn a decent figure .

To earn money you will have to make an effort

The effort you are willing to put in is also a fundamental part of this equation.

Books like Tim Ferris’ 4-Hour Work Week have popularized the idea that making money from a blog is totally passive. You believe it, you write from time to time, and you forget.

But all that glitters is not gold. I know many professional bloggers (myself included) who have to work even on weekends. Although at least they do it in something they like!

Keep in mind that to earn money you will have to invest many hours, especially at the beginning. Maintaining a blog is not passive at all: if you relax, you risk being overtaken by the competition and burying you in the depths of the Internet.

And is that today the Internet is much more competitive than a few years ago. Although the earning potential is greater because people have lost the fear of shopping online, it is also more difficult to be visible.

In other words: today it costs more work to earn money, but you can also earn much more .

In my experience, after creating several websites and talking to many bloggers, with a good topic and dedicating the right time, after a year you could be generating between 300 and 2,000 dollars per month . But I insist: it depends .

Logically, if you only want to earn an extra each month, you will not have to dedicate as much effort as if your goal were to make a living from your blog. But to make a living from it, you must be willing to sacrifice much of your free time.

Top 10 ways to make money from a blog

Below you will find the 10 most efficient ways to earn money with a blog. You can often combine several of them, but the key is to choose the ones that best suit your project.

Depending on your theme and the profile of your readers, monetizing your website in one way or another can give you radically opposite results. I have seen blogs with 2,000 visits a day generating 3,000 dollars per month with their own products and affiliation, and others with 10,000 visits that did not bill even 500 dollars.

1. Advertising

Monetizing with third-party advertising is still one of the preferred ways for many bloggers due to its simplicity.

Although there is the belief that with advertising it is not possible to achieve high income, generalizing like this is not correct: it depends on the theme of your blog and its volume of visits.

For example, a blog about tips to save will surely get less income than another about financial investments, because your audience will not be too predisposed to spend money on nothing.

There are many forms of advertising, but the most popular are Adsense , CPA, and private advertisers .

Adsense (PPC)

It is Google’s PPC advertising network, the largest in the world.

Adsense owes its popularity to its simplicity, ease of implementation, and number of advertisers. You simply sign up here , and once Google has approved your request, you can start placing ads on your blog by inserting a small code.

PPC is the acronym for Pay Per Click, which means that every time a reader clicks one of these ads on your blog, you receive money.

In addition, with Adsense you do not choose what type of ads will appear on your website: Google takes care of doing it automatically according to the topic and the reader’s profile.

Generally, this is an advantage. Google has a lot of information about your readers, and shows them the most relevant ads for each of them. That allows you to:

  • Maximize the money you can earn from advertising , because the more relevant and specific an ad is, the more likely the reader will click on it.
  • Not having to contact any advertiser directly , as anyone associated with Adsense could potentially appear.
  • That the ads don’t seem forced . Being personalized for your reader and theme, they integrate quite naturally in your articles.

To find out what potential your theme has with Adsense, you can use the Keyword Planner . Enter your general theme or a specific article there and look at the number of searches and bids from advertisers.

Bids are how much companies that advertise are willing to pay for each click . You keep one part (about 40%), and the other Google, so the higher the bid, the more money you can earn with this type of advertising.

The key to earning a good sum with Adsense is to have a blog on a topic that pays very well, such as executive training , finances or health , or in a less profitable one but capable of attracting a huge volume of visits .

For this reason it is usually more useful for informational websites that offer general content on a specific topic, such as health, animals or psychology, because this allows them to attract hundreds of thousands of visits per month.

For a blog, Adsense is a very simple way to earn extra money every month, but it is surely not what will allow you to live on it .

Private advertisers

If you are proactive, something that I recommend if you want to be successful with your blog, you can contact companies to offer advertising spaces on your blog where you can place your banner with the ad.

These ads are usually placed in the header, in the sidebar or within the content itself. Advertisers typically pay per impression, that is, for the number of times readers have viewed that ad-supported page.

It would be the equivalent of an advertisement placed in the newspaper or on a billboard. The more visible, the more expensive the ad will be, so the more traffic your blog has and the better places you offer for the ad, the more money you can ask for it.

To get advertisers you can do two things:

  • Get in touch with companies related to your topic to offer them to advertise their services and products. They will be more likely to access if they are companies that are already advertising in Adsense or on other websites, so do some preliminary research to increase your chances of success.
  • Encourage companies to contact you by creating a section on your blog “Advertise here” , where they can find a document with your rates, the number of visitors to your blog and a contact form.

2. Affiliate Marketing

In reality, affiliate marketing is still a form of CPA where the action is buying. Thus, you will earn money every time a reader buys one of the products you recommend.

Along with Adsense, it is one of the forms of monetization preferred by many bloggers for its simplicity. You don’t need to create any of your own products and you benefit by recommending third-party products.

There are companies that offer their own affiliate programs, like Amazon, and others like FNAC or PcComponentes are integrated into affiliate networks with many more advertisers, like Shareasale and Awin . Its operation is similar:

  1. You sign up for that company’s affiliate program and wait for your website to be approved.
  2. You search for the product you want to promote and you get a special link with your affiliate ID.
  3. You include those links on your blog when you talk about that product in question.
  4. When a reader clicks on that link, they are redirected to the product’s sale page. If you end up buying it, you get a commission.
  5. Once you have reached a minimum of commissions, the company deposits the money you have generated each month in your account.
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The amount of the commission depends on the company and the type of product. In general, the cheaper it is, the less commission. Amazon moves between 3 and 10% for its products, while Clickbank offers between 30 and 70% for its digital products.

Amazon affiliates

Amazon is probably the most popular affiliate platform in the world. And my favorite. Since it has everything from pots to ebooks , you can recommend almost any product you can think of.

Affiliation with Amazon consists of recommending products from a specific niche for your readers or other Internet users to click on your recommendations, be sent to Amazon and buy it.

For example, if you had a blog about graphic drawing, you could write an article recommending graphic tablets. Or if you had another one on cooking, recommending pressure cookers and earning commissions when people buy one.

Clickbank

Membership is not just about selling physical products. You can also sell digital products like online courses or software.

Clickbank is a popular affiliate network that acts as a marketplace where advertisers present their products and bloggers like you select the ones they are interested in promoting.

For example, if you had a blog about diet and healthy living, you could search Clickbank for online courses to lose weight that seem trustworthy (the ideal is to do them first to validate their quality).

You could then recommend this course on your blog with an affiliate link, earning commissions for readers who signed up for it.

Affiliation with other bloggers

Another quite effective option is to get in touch with other bloggers who have digital products, such as video courses, and offer to sell them on your own blog.

It costs them nothing more than to register as an affiliate in one of the platforms they are using, such as Hotmart or Sendowl . The commissions are around 50% and are usually expensive products.

If you have a loyal audience and recommend a product from another well-known blogger, you will surely get several sales with little effort. When in abilitysocial.com I sent an email to my subscribers recommended a course because it was on sale, I managed to invoice more than 700 dollars in a week.

3. Sale of physical products

Selling physical products through your blog is another excellent way to generate income, since the margin will be higher than with affiliation or advertising and you will not be so limited to the volume of visits you have.

Of course, not in all blogs it makes sense to sell products.

If you have a very strong personal brand, surely there are those who want to buy merchandise or books. Otherwise you will have little success.

But the biggest drawback is that, as a general rule, you will have to take care of storing the products and making the shipments, which involves an associated cost and prevents this form of monetization from becoming an automatic income (which is what really interesting of online business).

Printed books

Many bloggers sell their own self-published book through their website. This gives them a very good margin, but as I mentioned, they must also take care of the shipments.

When I decided to write my first book, I was not sure what to do. I was evaluating the option of publishing it on my own and sending it myself, but when Planeta appeared I decided that the best thing would be to publish it with them and sell it through Amazon.

Although my income is lower because Amazon keeps 30% of the amount , it does not take up a second of my time. They take care of sending it to customers and managing refunds and returns, so I can forget about the rest.

Handmade products

If you have a blog about crafts, pastry or anything else made by hand, you can also sell it through your website.

Creating an online store section on your blog is very simple nowadays. There are plugins like WooCommerce that are automatically integrated and allow you to manage prices and stocks, or platforms like Shopify that create an ecommerce for you in a matter of minutes, with your shopping cart and payment methods, for a monthly fee.

Third party products

You can also use your blog as a platform to sell products produced by others. You buy the product from a manufacturer, you have a stock, and you sell it at a higher price.

Lately the dropshipping system has become popular , where you collect the order through your website, but you are not in charge of managing the stock or making the shipments. You just make an agreement with a manufacturer to do it for a commission. In this way you save work and headaches.

There are companies (especially Chinese) that allow you to customize the brand and logo of the product if you order a good number of units. So you can sell products made by someone else under your own brand.

4. Sale of digital products

If you have an audience and have managed to generate enough trust with the contents of your blog, you have an excellent opportunity to sell your own digital products.

This is probably the most profitable way to make money from a blog . And my favorite. You minimize commissions, avoid intermediaries and eliminate physical distribution costs. Also, you can turn it into automatic passive income and earn money even while you sleep.

However, creating your own product requires time and dedication, as well as a good sales strategy.

Digital books

Selling your own ebook is a great way to start automating a sales process. Once the system is written and prepared, you can forget about the rest.

If you are not sure how to configure payments and downloads of the ebook on your blog, you can use platforms such as E-Junkie to sell books in PDF, or put it on sale on Amazon.

Your own digital products

If you are a photographer, designer or programmer, you can sell your creations through your blog.

For example, you could sell the rights to some of your photos, or sell WordPress plugins and templates. Since no logistics are required for transportation, you can turn it into passive income.

Online courses

Surely the most lucrative form of monetization that exists today, because once an online course is created it costs you the same to sell one as two hundred. It has hardly any creation costs and no distribution costs.

An online course can be in the format of videos or downloadable documents, and if you join it to an automated sales system, such as a sequence of emails through Mailchimp or Active Campaign , you can create a very, very interesting passive income.

For example, every time someone subscribes to my personal development blog, a sequence of emails is triggered. The first few days you receive emails with free information of value to build trust, and after a week you receive an email presenting the premium video course in case you want to register.

But beware! It is not easy to create and sell an online course. There are several factors involved:

  • You need an audience with whom you have established a relationship of trust (hence the importance of the mailing list!)
  • You must offer exactly what your target audience needs
  • You will need marketing knowledge to create the need to purchase your product
  • You will need digital tools to automate it

Despite all this effort, if you do it well it will give you a lot of satisfaction and you will offer an excellent service to your readers.

Exclusive areas on your blog

You can also protect certain areas of your blog and offer exclusive content there under a monthly subscription.

This is a typical strategy of some digital newspapers that only let you access all the content if you are a paying subscriber, but there are already several blogs that are using it.

For example, Marie Haynes’ blog has a private area where every two weeks she publishes a newsletter with exclusive information on SEO for 18 dollars per month.

This strategy is ideal when you have a blog on a topic where there are constant changes, such as social networks or digital marketing, because an online course could quickly become out of date.

5. Offer your services

Once you have established some authority with your blog, offering your services is one of the fastest ways to start making money .

You just have to think about the services you could offer and their format. If you had a photography blog, you could sell your fees as a face photographer. For a personal development blog, you could offer coaching sessions via Skype or email.

The key is to position yourself as an expert with the content you publish. Over time you yourself will increase your knowledge, and in the end you will find many people willing to pay for your services or advice.

The trade-off is that it is not a passive system at all . Each new client you get will mean an income, but it will also force a strong dedication on your part, limiting the number of clients you can have.

These are several ways to offer your services with a blog:

  • Conferences and workshops
  • Advice via Skype or email
  • Face-to-face counseling
  • Custom design or programming projects
  • Group webinars (online seminars)
  • Content writing
  • Content translation
  • Online classes
  • Video or photo editing
  • Web Analytics
  • Search engine optimization projects (SEO)

6. Donations

Lately it has become fashionable to accept donations or sponsorships from individuals with platforms such as Patreon .

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It is frequently seen on YouTube or video game channels such as Twitch , but more and more bloggers are implementing donation collection systems on their blogs. Even Paypal has created a specific plugin for WordPress that allows accepting donations quickly and easily.

Although you may be ashamed to ask, you will be surprised by the number of readers who will have no qualms about giving you a small tip for sharing your content with them for free.

Yes, it is always more effective to sell something, but do not underestimate donations as a source of additional income, at least until you have your own digital products.

7. Professional directories

If you have a blog on a topic where there are many professionals, you can create a paid list organizing them by specialty or geographic location.

The idea is that, if a professional wants to appear in your directory, they can do so upon payment of an amount. The more popular your blog is, the more people will be willing to pay to appear on the list of professionals you recommend.

If your blog were about psychology, you can create a directory of psychologists. A law blog might do the same for lawyers, and a graphic design blog might list a number of designers as well.

Creating a list of this type is very simple. There are WordPress plugins that automatically configure them to collect payments. It is even possible to add rating systems for readers to rate each of the professionals that appear.

8. Private forums

Some blogs choose to include a forum section where readers can create their own topics and comment.

It is an option to assess if your blog has a loyal audience and you think they could benefit from the content created by them, both to exchange knowledge and experiences and to provide support.

To monetize a forum you have two options:

  • That access to the forum requires a monthly fee or a one-time payment
  • That only to access certain sections or Premium services of the forum it is necessary to make a payment

The second option is usually the most frequent, unless you manage to create a very strong personal brand and want to position it as something very exclusive.

With some WordPress plugins like BBpress it is very easy to create a forum section on your blog. Of course: be aware that moderating it, at least until you have the help of other participants, requires a lot of work.

9. Sell your blog

Most bloggers have a hard time parting with their projects, but there may be times when selling your blog, even when it’s making money, is the best option.

It could happen that you decided to create a blog on a totally different theme, that you could no longer dedicate yourself to it or that your professional life took a radical turn. In that case you could use platforms like Flippa or Empire Flippers to put your blog up for sale.

All kinds of websites are sold on these pages. From those that invoice 50 dollars a month to others generating hundreds of thousands of dollars. Generally, the sale price of a website is calculated by multiplying x20 or x30 its monthly billing, although it depends on its theme and future expectations.

That means that if your website was generating 500 dollars per month, you could sell it for 10,000-15,000 dollars .

Even if it is not yet monetized, it is possible to sell your blog if it has good content and traffic. Logically its market value will be lower, but it is an alternative.

Note: there are people who dedicate themselves exclusively to creating blogs, monetizing them and selling them when they are in their billing boom. And then they repeat the process with another blog. It is a way of life!

10. Job opportunities

Having a blog does not mean that you can only make money through it: it can also be a great boost for your professional career.

Nowadays, any job offer receives hundreds of applications, and the typical CV with your training, professional experience and knowledge is enough to stand out. Do you need anything else.

In an American study it was found that, for positions of certain responsibility, more than 90% of companies investigate the social networks of a candidate before hiring him. They are looking for professionals with a good reputation and who are able to demonstrate their knowledge, and the best way to achieve this is through a blog.

A blog related to your professional activity will help you:

  • Position yourself as an expert in your sector. Imagine that there are two candidates with the same professional experience. One of them only tells you that they have five years of experience with SAP, while the other regularly publishes diagrams of SAP integration projects on his blog and also answers the technical questions of his readers. Which one would you choose?
  • Get more credibility. There is the belief that only the referents of the sector open blogs, so when people know that you have one you will see how they begin to respect you and ask for advice, even if you opened it yesterday and did not have a visit.
  • Build your personal brand. A blog allows you to control the image you give of yourself (or the one that people build about you), so it is an excellent way to show your values ​​and concerns.

In the end, with a blog you open up to the world, and that always brings pleasant surprises.

The strategy to make money with your blog

I’m going to confess something to you:

Most bloggers who sell methods of making money from a blog never applied it to themselves.

Because the same thing happened to many that happened to me: they created a blog as a hobby and suddenly discovered that there was an opportunity. They did not look for it: they found it.

They were successful because they were among the first. The first of the laws of marketing is that it is better to be first than to be the best . When you are first in a market, you have half the job done.

Today it is not easy to be the first. There are blogs for everything, so you will have to follow a strategy that allows you to differentiate yourself and make yourself known . And it can be summarized in 5 steps:

  1. Find your niche
  2. Create your blog
  3. Generate content
  4. Build your audience
  5. Monetize the blog

1. Find a profitable niche

This is the most crucial phase in determining the income potential of your blog .

Most people think of a blog as a diary, a place to share their thoughts and what happens in their day to day.

But, unless you are already famous and there are people interested in you or you have an absolutely unusual life, this usually does not work.

You must bring something more to people. Everyone wants something in exchange for their time, and if you don’t offer some value, they won’t find your page or feel the need to visit it again.

So the first thing you should think about is what can you contribute to the world?

The most common is to provide knowledge or fun . Yes, there are blogs created with the mere intention of entertaining, and if you do not look at YouTube, where there are countless videos that are simply funny.

But the most common are blogs that offer knowledge on a specific topic. And the most successful are those that manage to satisfy a demand from their audience.

To find a topic with potential for your blog, answer the following questions:

WHAT DO YOU LIKE?

If you are going to have to be writing for several years on a topic, it better be about something that you are good at, but also that you like.

For example, you may be good at preparing attractive PowerPoint presentations, but you are sick of doing them at work.

Look for hobbies or interests that you would never tire of talking about, because all of them are excellent candidates to become the central theme of your blog.

Keep in mind

It is not essential that you are an expert on the subject , far from it. There will always be people who have no knowledge and want to learn with a simpler and less academic vision.

Don’t let this stop you, because by the time your blog has visits, you will have had to inform yourself so much to create your content that you will know more than 99% of the population about that topic.

IS THERE A DEMAND?

The contents of your blog must solve a need, otherwise no one will be interested in it, much less will be willing to pay.

To find out if there is such a need, ask people who respond to the profile of your target audience, do research in forums and use the Google Keyword Planner .

This application will allow you to know how many people perform a specific search each month on Google, and it will also show you how much advertisers are bidding to show advertising in those searches:

  • The more searches your theme has, the more demand there is.
  • The more an advertiser is willing to pay (the bid is higher), the greater business potential that theme has . That gives you an idea of ​​the money you could make from your blog.

Every month between 1,000 and 10,000 people look for information to make a PowerPoint presentation.

If your theme has hardly any searches and the bids are zero or very low, ask yourself if there really is a demand.

You can also check if when you search for your theme on Google, ads appear at the top. Because that means that there are companies paying to appear there, and therefore it must be a subject with a certain profitability.

CAN YOU SPECIALIZE OR DO BETTER?

Once you have validated your theme, it is time to investigate your competition.

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Search your chosen topic on Google and see if there are websites or blogs positioned there. Since there are probably several (nowadays it is very difficult to find a virgin market), think about how you could specialize .

Specializing is a way to differentiate yourself from your competitors, and will allow you to be visible in a specific market niche.

Think about what types of people could benefit from your knowledge and choose one. For example, you could teach students, entrepreneurs, university professors, or doctors how to make PowerPoint presentations.

Also see how your competition treats the subject and see if you can do it better or, at least, differently. You could give it another approach, more personal, motivational, humorous or scientific, for example.

In any case, none of these three keys stop you. You do NOT need to have a great idea. The important thing is to start, because then you can always change your positioning, as many of the great bloggers of today did.

2. Create your blog

The next step is, logically, to create your blog.

You will first have to choose a name for it. You can put your own name or make one up, but don’t waste too much time on this: what matters is its content, not its name.

There are many domain registrars, but for its reliability and simplicity I recommend Namecheap or Godaddy. Just open an account and enter a domain name that is available.

Then you will need a hosting to host your blog. Although there are free ones like wordpress.com or blogger.com , in reality no blogger with minimal aspirations uses them because:

  • They greatly limit the functionalities of your blog and you will not be able to customize it
  • The domain will be of the type yourblog.wordpress.com , which will reduce a lot of credibility

3. Generate useful content

This point, along with the theme of your blog, is what will largely determine your income potential.

Every day more than 3 million articles are published on blogs. This means that if you really want to be visible with your blog, you are going to have to create content that stands out and captures readers .

Your content must be epic. Create articles that meet the needs and solve the problems of your readers, and also connect with them. This is what will truly allow you to get the most out of your blog.

These are the 3 requirements that any article on your blog should meet:

  • Well formatted, with a nice and simple design
  • In-depth explanations, but practical and easy to read
  • With stories and personal examples that help your readers get to know you better

4. Build your audience

The mistake that many novice bloggers make is to create their blog, publish content, and wait for the visits to arrive.

This strategy where they are the center of the world is doomed to failure.

With the number of competitors that there are today, if you want to make money with your blog you will have to be proactive and give it visibility so that your target audience knows that it exists.

Another common mistake is to focus solely on the number of visits. The amount of traffic to a blog does not have to be related to its earning potential, especially if those visits are not interested in what is offered.

It is essential that you are clear for whom you are going to create your content. That is, who is your true target audience and what problem will you help them solve. This way you can also know where to find him on the Internet.

These are the best ways to give visibility to your blog:

APPEAR ON OTHER BLOGS

Does your target audience read other blogs? Then you have a great opportunity to attract attention to your project by appearing as a guest author on that blog.

Simply contact its author, show him that you know his blog, and offer to write an article that adds value to his readers.

Keep in mind

The same target audience can have several needs, so make sure that the blog where you publish your guest article does not compete directly with yours in its value proposition.

For example, if in your blog you help university students to make impressive presentations, you could look for a blog about career opportunities since surely your audience is very similar.

PROVIDES VALUE IN SPECIALIZED FORUMS

Does your target audience participate in certain forums? Sure you do, so identify them and add value to establish yourself as an expert on the subject.

Most forums are very chastened by spam , but if you participate in conversations by providing information of interest and then present your blog as a place where people can learn more, it is very likely that you will get a good handful of interested readers.

CHOOSE YOUR SOCIAL NETWORKS

Another common mistake in many bloggers is trying to be present on ALL social networks. This is very time consuming and does not allow them to focus on what is truly important: creating content and promoting it.

You must choose and focus. Depending on your theme and content, there are more appropriate social networks than others, such as:

  • Visual content (photography or travel blogs): Instagram and Facebook
  • Content for professionals : Linkedin and Twitter
  • Personal development content : Facebook and Twitter
  • Health content : Facebook and Instagram

The groups of Facebook or Linkedin are like forums: opportunities to put your content in front the eyes of an interested audience. Just make sure you add value and don’t fall for spam , or you will be short-lived.

OPTIMIZE YOUR SEO (SEARCH ENGINE OPTIMIZATION)

SEO consists of making your articles as visible as possible within content search engines such as Google or Ping.

If you manage to get your articles to appear in the first positions of these search engines when people make a query, you will ensure a constant flow of visits (and free).

In most of my projects this is the main traffic channel. I could write for hours about SEO, but I summarize it in the three main keys to achieve visibility:

  • Create content that satisfies the user’s search intent
  • Take care of your on-page SEO by making good use of keywords, titles and images
  • Get other websites to link your blog or articles , and link your own content in your articles to derive traffic

Paying to get traffic on search engines or social networks is also an option to get interested visitors, because they allow you to segment exactly what type of people you want to show.

Additionally, paid ads have two benefits:

  • They allow you to obtain results much faster than with organic positioning (SEO), since it requires time to be effective.
  • Every time the organic reach of the publications in social networks or Google is smaller, so it is not surprising that paid ads are gaining more and more importance.

For your ads to have a good return on investment, make sure that you are attracting a qualified target audience, that is, with the potential to invest to solve their problem.

5. Create a mailing list

Once you manage to attract readers to your blog, you must retain them so that they continue reading and interacting with your content.

Otherwise, the vast majority will arrive, read an article, and never return. Not because they are not interested, but because they are saturated with information. You should make it easy for them and get your content to them instead of waiting for them to find you again.

The best way is to create an email subscriber list. To motivate your readers to subscribe to your mailing list, you will probably need to offer them something in return, such as:

  • A course by email
  • A series of exclusive videos
  • An ebook
  • A special discount

A list of subscribers will allow you to maintain more frequent contact with them, which will generate greater trust and help you position yourself as an expert on the subject.

In addition, in your list of subscribers lies the true economic potential of the blog, because it will allow you to present paid services by email. Remember that they are readers who have already shown interest in your content!

6. Monetize your blog

Once you have your content and have built an audience, monetizing your blog is the next natural step.

Whatever they say, there is no better way than another to make money with a blog . It depends on the theme, the demand, the profile of your readers and the effort you are willing to put into it.

In any case, you are going to need a lot of perseverance.

Nowadays it is almost impossible to start making money with a blog until several months have passed, so you must be willing to continue working on it even when you have not seen a euro for more than a year.

Most bloggers have started the same, dedicating ourselves to our blog out of sheer hobby. And it is precisely the fact of not setting economic goals that has allowed us to continue even when we were not obtaining results.

If you are not willing to go through the same path, you will be buying many numbers to end up abandoning it. But if you persevere, I assure you that a blog can change your life!

I hope this article has helped you understand the different ways to make money with a blog. Each of them has its advantages and disadvantages, but generally, the more effort they require, the more money you can get.

In any case, monetizing a blog so that it becomes a stable source of income is a long-distance race. You won’t get it in a month or two, so arm yourself with enthusiasm and patience, think about your strategy well, and don’t delay any longer!