For many marketers it is easier to launch a physical product than launches for digital products. This due to the fact that it is tangible, allows them to generate more attractive proposals for the audience. This does not mean that digital products are less attractive, on the contrary, they are a great opportunity to stand out as creatives and strategists.
We know that it is a fairly extensive subject and that the preparation of a launch can require a lot of effort, dedication and hours of work. For this reason, we want to highlight the most important points so that you have an idea of how to launch your digital products.
What are digital products?
They are those resources that we create with the purpose of imparting our knowledge to help those who buy them to improve or facilitate some area of their lives, be it professional or personal.
These may vary in cost. The fact of being digital does not imply that they must have a low cost. If the information it contains is really useful and will bring great benefits to your consumers, the cost could be significant. Everything will depend on the resource, the information it contains and your cost analysis.
Related content: Elements that will help you define the price of your services.
Some infoproducts can be:
- e-books.
- Workshops or workshops.
- webinars.
- Templates.
Related content: Best infoproducts or digital products that you can create and sell.
Pre-sale stage
Before carrying out our launches for digital products, we must ensure that our community is related to the product or service that we are going to launch. You can use organic or paid content.
The idea is that you educate your community with valuable content on the subject, this will help you do two things:
- When you launch the digital product, your audience will already be related to it, will have knowledge and interest to learn more about it. And if you awaken a need in them, you will make them run to buy it.
- Your consumers already they will see you as an expert In the area. They will know that you really have the right knowledge and that the digital product will really help them. By creating that bond of trust with your audience, your product will speak for itself.
Offers when making launches for digital products
If you want to increase the purchase urgency and make your customers feel that they cannot miss the incredible opportunity to purchase your digital product, we recommend adding offers to your launch.
What types of offers could you implement?
- In the pre-sale: You can offer the product at a lower cost, for being purchased before it even goes on the market. It is a thank you for the trust they are having in your brand.
- Early hours of launch: In the same way, you can include a special price or some added value. For example, if you are selling a course, add a pack of templates to take action for free.
- Post-launch: When the product has already been launched and has been on the market for a few days, you can add some bumps to your purchase. In this way you would be complementing the learning of your clients and generating more income for your business.
Landing page for launches
At the time of your launch, it is necessary for users to reach a landing page that achieves the objective: sell. For this, it is important that the information they find when accessing is as clear and persuasive as possible, so that they do not hesitate to purchase your product.
Calls to action are very important at this point. If you want to learn more about landing pages, we leave you these two resources that will surely help you a lot to build that perfect landing page for launches.
Tips to increase sales in your launches for digital products
- Add storytelling: tell a story that your audience can relate to, you could shake up a problem, and at launch, present them with the solution.
- Funnels: make sure to use the indicated ones and automate the sales process to make it as practical, attractive and functional as possible.
- Focus on your ideal clients: try to sell to each one correctly. It is not the same to sell to an entrepreneur who is starting his project, than to a businessman already stable in the market, even if your product works for both.
Mistakes you shouldn’t make
- Having only one generalized segment: As we said before, you should not sell the same to everyone.
- Do not track: To know if the launch has worked and what new strategies you should involve, it is important to follow up on sales.
- Skip the validation of your product: If you didn’t do tests and tests with the information you share, you are making a serious mistake. You will lead your clients to put into practice things that you do not know if they really work and if they do not you will lose all credibility.
- Not testing before your release: You must verify that everything works correctly, links, buttons, etc.
We hope this information is very helpful in your launches for digital products, tell us in the comments if you have already made your first launch, we will read you.