Nowadays, every business that boasts of its success in the market should have a presence in the leading social network, which is none other than Facebook with its more than 2,167 million users on Facebook. However, there are many who still have doubts about how to use Facebook to boost their business, and above all, how to start off on the right foot. Well, in this post we are going to explain the first steps that you should take as a business manager on this social network, and we will also explain some of its main features from the point of view of how to apply them to a company.
How to use Facebook step by step to boost your business?
To start with our little tutorial on how to use Facebook, here we show you a brief Facebook guide for your business in which you will see the step-by-step of starting as a business manager and a fan page for its management:
- If you still don’t have your personal account, go to www.facebook.com and create it by following the step by step.
- Go to business.facebook.com/overview
- Click on “create account” and enter the company name, your name and email, as well as the rest of the information requested below (address, website…)
- In the form you will find a selection of options regarding the commercial use of the account. You must indicate “Promote your own products or services” if the account is a company or “Provide services to other businesses” if the account is an agency.
- Confirm your email address by clicking on the email that will arrive.
- Hit next and you will enter your business manager.
- Next, we recommend that you:
- Add your company page:
- Simply clicking the “add page” button will allow you to: add a page you are an administrator of, request access to one, or create a page.
- If you didn’t have a fan page for your business yet, now is the time to create it! And if you already had it, access it from your business account like this.
- Add an ad account:
- You can create an ad account, request access to an existing one, or add one you already have.
- We recommend having an exclusive ad account for your business to be able to work properly with Facebook Pixel
- Add other people: Add other people to help you manage the account. There are different types of access:
- Employee access: They can only work on assigned accounts and tools.
- Admin access: Full control of your business and can edit settings, people, accounts and tools.
- Financial analyst: Consult financial data of the business, such as transactions, invoices, account expenses and payment methods
- Financial Editor: Edit business credit card information and financial data, such as transactions, invoices, account spend, and payment methods.
Now that you will have your business present on Facebook, you just need to learn little by little to enhance it and get the most out of it. To get started, we recommend these posts:
How to use Facebook Live for your business?
Video is positioning itself as the favorite content for users, and for this reason, Facebook Live is a resource that you should start to control to help your business page grow. But… what is Facebook Live? Well, neither more nor less than a video system in streamingthat is, live, which is broadcast through Facebook itself without a time limit or viewers.
Its operation is as simple as going to your page in the “write something” section, selecting the option “start a live video”. You can do it both from your computer and from your mobile.
And now, I suppose you’re wondering… and how to use this Facebook functionality strategically for my business? Well, obviously, it all depends on the type of company you have, but here are some ideas and examples that you can copy or use as inspiration to find the ideal format for your own business:
- If you have a clothing store, go live every time a new genre arrives and/or launches new collections. In a physical store you can show the clothes recently placed on their shelves or even make your own particular fashion show showing how a garment feels, your looks, etc. In an online store you can show the latest additions to the web by recording the computer screen itself.
- If you sell training you can do small live webinars presenting your courses to potential students.
- If you have a bar or restaurant, you can go live when you have a special event at the venue.
- If you have a hotel, you can do a room tour of the rooms and other beautiful rooms in the building, or even show the views or other peculiarities it has.
How to use Facebook messenger for customer service?
We recommend that you properly configure the messages to be able to provide excellent customer service from Facebook. To do this, you just have to go to SETTINGS and in the menu on the left click on MESSAGES. Thus, you will find a page similar to this:
The “response assistant” section is where you should pay more attention to configure if you want to send instant responses to anyone who sends a message to your page, show the response time publicly or use the features to maintain responsiveness or show a greeting in Messenger. Depending on your type of business, you can configure it in one way or another, indicating if you want other faster contact methods, such as the reservation phone for a restaurant.
Once you know how to use Facebook messenger for your business, if you want to get the most out of customer service with Facebook, we invite you to go to the MESSENGER PLATFORM section of the configuration menu, where you can configure advanced options such as bots theme and subscriptions or chats to insert into a website through a plugin.
Finally, after this brief tutorial on how to use Facebook, if you want to continue learning, we recommend this Facebook Pixel Guide and this one on Facebook Ads.