A very recurring question that digital marketing professionals have is to know how much to charge for our services. There are so many professionals (and not so professional) in the market offering this type of services, and so much competition, that there are those who have reached unsuspected limits by offering services at very low prices. To try to put an end to this problem, we have carried out a survey among professionals who offer Social Media services with the aim of trying to find out How much does a Community Manager charge? Undoubtedly, one of the most economically undervalued professional profiles in the digital sector, despite its great importance and responsibility as the voice of the company on the web.
The survey, whose results we have updated in October 2018, with nearly 300 answers given by people who work or have worked in the last year as Community Managers, gives us these interesting results:
How much does a full-time Community Manager earn per month?
In the following graph, by way of comparison, you can see the average monthly salary of a Community Manager who works full-time in a Social Media agency or a marketing department of a company or brand. In order to make the comparison, all monthly salaries have been expressed in United States dollars (USD).
In the following table you can see the monthly salary of a Community Manager, expressed in the currency of each corresponding country:
COUNTRY Country currency Dollars ($) Spain (EUR) 1142 1297 Mexico (MXN) 9830 547 Argentina (ARS) 11500 702 Colombia (COP) 2125000 701 Bolivia (BS) 3750 543 Peru (PEN) 825 255 Dominican Republic (DR) 12333 262 Costa Rica (CRC) 600000 1053 Puerto Rico (USD) 2400 2400
How much does a freelance Community Manager charge per client?
In the following graph, you can see a comparison by country of what a freelance Community Manager charges each client on a monthly basis. In order to make the comparison, the figures have been expressed in United States dollars (USD).
In the following table you can see the monthly fee of a Community Manager to a client expressed in the currency of each corresponding country:
COUNTRY Country currency Dollars ($) Spain (EUR) 374 425 Mexico (MXN) 6375 354 Argentina (ARS) 4714 288 Colombia (COP) 750000 248 Bolivia (BS) 1400 203 Peru (PEN) 1219 376 Dominican Republic (DR) 8000 170 Chile (CLP) 248333 375 Costa Rica (CRC) 151167 265 Puerto Rico (USD) 2000 2000
What kind of Community Manager services are offered as a freelance?
Another of the questions that we posed to the respondents was regarding the type of services they offered to their clients. Among their responses we find the following:
- Social Media Strategies.
- Management of social networks with a minimum of publications per month.
- Monthly results report.
- Ads campaigns on Facebook and Google.
- Combine Ads. with organic content.
- Content creation.
- Publication at best time every day.
- Contact with influencers.
- SEO-based blog writing.
- Website and blog management.
- Promotion ideas.
- Content curation.
- Content plan.
- Content strategy.
- Comment moderation.
- Editorial calendar for networks and blog.
- Customer Support.
- Keyword monitoring.
- Live broadcast of events.
- Newsletter management.
- Advice on the use of digital tools.
- Graphic design.
- Create your business accounts.
- Web development.
- Generation of Buyer persona.
- Audiovisual content creation.
- SEO, SEM and web optimization.
- Photography.
Participate in our survey!
If you are also a Community Manager, we invite you to participate in our survey in order to update it in a few months with more complete data.
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We also invite you to discover the results of the survey How much do Community Managers and Marketing Consultants earn? that we have done in collaboration with Vilma Nuñez and her consultant Convert +.
If you have been interested in this article about how much a Community Manager earns, you will surely also be interested in the one we wrote a few months ago about How much does a marketing consultant earn? or the Community Manager functions and more than 100 tools that you should know.