The renowned beverage brand will have 1.5-liter bottles and will be distributed to fantasy, Coke Zero Y Diet Coke in Scotland in the current month. They are betting that all soft drinks meet this requirement by 2024.
WE APPEAL TO SOCIAL RESPONSIBILITY IN COMPANIES!
Surely you have heard about Greenwashing since it is a very common term to describe the deceptive practices of various companies. Undoubtedly, large corporations, through this initiative, manipulate the audience since they present their products and/or services masking the problems they generate in the environment.
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However, the discourse they use is credible at first sight because they seek to identify themselves as groups committed to the preservation of the planet. Under green marketing they do nothing but lie and do not take responsibility for the impact they have on nature.
In fact, they urge consumers to change the way we consume. In this case, Coke It is a clear example since on the one hand it proposes to recycle but, in reality, what it seeks is to continue to be present in the market, generating more consumerism and plastics that damage ecosystems.
Greenpeace defines this concept as follows: “Multinational companies preserve and expand their markets by acting as friends of the environment and leaders in the effort to eradicate poverty”
Did you know that the ecologist Jay Westerveld was the originator of the term Greenwashing in 1986?
COCA-COLA’S SPEECH IS AIMED TO PERSUADE!
Given the new paradigms and even being aware of the climate emergency, corporations must understand the magnitude of the problem in which we are all involved as human beings.
As Coca-Cola UK General Manager Jon Woods put it: “This is a small change that we hope will have a big impact, ensuring that when consumers recycle our bottles, there are no caps left behind.”
- Are your sayings honest and transparent?
It is not enough just to urge responsible consumption! Companies are the main polluters in the world and there is an urgent need for a transition towards an effective economy that includes care for the environment in all its forms!
“In 2020, we saw the amount of plastic packaging recycled increase from 44% to 52%. Small changes are what add up to make a big difference and when it comes to recycling, the higher the quality of the material, the better.”said Adam Herriott member of waste reduction organization wrap. And he stated that they expect to see more innovations in this area.
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We are all in danger, the time to act is now!
The words of the environmentalist and activist Paul Hawken are resounding and precise. He has defined Greenwashing as “the construction of an emerald global city in which everything radiates a green hue that makes consumers feel good as they shop happily while humming their favorite company tunes”.