Currently, there are a wide variety of tools for creating online ads in Google Ads, depending on our objective and the communication channel we use to address our audience, we will have options centralized to our needs.
Similarly, Google Ads is Google’s online advertising program, which allows you to create online ads to reach people at the exact moment they are interested in the products and services you offer.
In this same sense, Google Ads is a product that you can use to promote your business, sell products or services, make yourself known and increase traffic to your website.
The main advantage of Google Ads it is the fast and practically sure return of the investment. This happens because the sponsored links of the platform appear according to the keywords that are the result of user searches and selected by advertisers.
But what makes it important or relevant the most is that the ads we post on Google Ads (formerly known as Google AdWords) are shown in the number 1 search engine in the world: Google.
The acquisition of new clients or “Generation of leads”, will increase sales and make our client portfolio grow. And since Google owns millions of websites, pages, blogs and its own spaces such as YouTube, Gmail or the Google Display Network that reaches up to 90% of Internet users worldwide.
We have the possibility of reaching our clients based on their demographic data, through the use of keywords and with remarketing actions. In addition, the adequate and strategic investment of our online presence guarantees that any of our campaigns in Google Ads are much more optimized.
With pay-per-click advertising, you only pay for the keywords for which you bid strategically. For example, if I own a hotel and I want to generate new leads for “Hotels near me”, I can bid only on those keywords and will only be charged when someone clicks my ad and visits my site to make a reservation or apply. budget for a travel plan.