If this year showed us anything, it is that the consumer public is much more demanding, that is, from now on, if you already made an effort to create attractive service offers, now they have to be much more irresistible. Don’t panic, nothing is impossible, everything is achieved through effort, innovation and creativity.
What should your offers carry this 2021?
There is something you should keep in mind, remember that this year was very difficult economically for many sectors, luckily it did not affect marketing to such an extent, but many other areas really suffered serious consequences. So, now for each dollar that they want to invest or spend, they are going to analyze it very well. So you must consider that whatever you are going to offer has to be extremely profitable and with a total guarantee of success so that potential clients want to pay for it.
Surprising, successful and real value
Your offer must not have even a hint of lies or elements that do not seem feasible to achieve. All your service proposals must demonstrate to that client that by implementing them, they will be a complete success. Add in each of them a case or testimony that has achieved excellent results to give you more credibility in the market.
Bonuses in service proposals
If you want to increase the aforementioned value, it is extremely important that you add a gift to your offers, some bonus with another service that you can add to that service proposal. Almost always this is an action that drives acceptance and purchase.
Our CEO @vilmanunez, explained in an article on her blog about how to make an irresistible service provision proposal, the following:
💡 “If, for example, you offer photography services, in addition to the work requested by the client, you can add an additional pack to improve their images on social networks (since you already saw in the audit phase that they could be improved)”.
Different offer options
In fact, in another post by Convert More There was talk about this, the importance of diversifying and not staying with a single product (Multi-brand and multi-product among the trends of 2021). The same goes for offers, don’t have just one, but different ones.
Create several options that adapt to all types of audiences and segmentations that you handle within your services. Remember that not all customers have the same needs, nor the same economic opportunities.
Create a feeling of urgency
Psychology plays a very important role in sales, in fact everything revolves around what is caused in people’s minds. Note that now brands do not sell a product, but an experience.
With this you realize then, how important it is to focus on the mind and emotions of the users. The moment you create an urgent need for the client, they will begin to analyze your offer very carefully, because by telling them that it is something exclusive, they will not want to miss the opportunity.
For example: Get access to the pack of an online consultancy + a face-to-face audit with a limited time offer. Get these exclusive services just for the Christmas holidays!
You are telling him that if he doesn’t do it now, then it will be too late.
What guarantee do you give the client?
Offer that does not have a guarantee will cost to be sold. And more in this time where every business, brand or person does not want to lose a dollar. By giving them something to insure them, you will be able to clear up their doubts about acquiring your services and they will pay without fear for it. This will avoid inconveniences and show a more reliable image of your services.
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Related resource: Structure for service proposals