With the aim of giving greater visibility to the content created by influencers, well-known public figures and professionals, as well as making account management much simpler, instagram has offered the creator account option for some time now, which is an alternative to business profiles. But what exactly is the creator account on Instagram and how can it benefit a professional, influencer or well-known person?
What is an Instagram creator account?
Instagram creator accounts, also known as creator profiles, are public accounts designed especially for influencers, public or famous figures, artists and other professionals who need to show their work through social networks. The objective of this profile category is, mainly, to help build a personal brand, as well as make the management of the Instagram account much easier and better satisfy your needs around the social network.
So, in summary, it could be said that The Instagram creator account arose with the idea of helping influencers, public figures and professionals to show who they are and what they offer to the public., as well as certifying that the person they claim to be is really behind that account. In addition, behind this type of account there are a series of tools that make its management much easier, such as the professional panel, which allows you to track metrics; a secondary inbox, where it is possible to organize messages and keep notifications under control; and category labels, to indicate what type of person is behind the account (influencer, blogger, artist…).
Who is an Instagram creator account for?
Instagram Creator accounts are designed for those people who want to build a personal brand, such as influencers or professionals who want to show their work, which would include everything from photographers to chefs. Besides, This type of profile is designed to adapt and help people who do not yet have a company and want to create a communitymake yourself known and reach an audience that may become clients in the future.
It should also be noted that Instagram created this type of account for two reasons, one of them is double the number of influencers, since they have a key role within the application in terms of traffic and content creation; and separate companies from influencers or professionals, since everyone’s needs are differentespecially in social management.
Benefits of having an Instagram creator account
The main benefit of having a creator account on Instagram is access to a series of functions that can make profile growth and monetization much easier:
- One of these features is the automatic posting of posts to feed. That is, the creator account allows scheduling posts so that they are published on a specific date and time, so frees the influencer or professional from having to worry about when to publish, with the corresponding risk of missing the best moment to do so.
- Another very useful feature is access to detailed information and metrics that allow you to understand account performance. These are very valuable data to determine if the strategy being followed is the best, what type of content generates the most engagement and the pace of account growth, among other things. In addition, Later’s Instagram Analytics, a tool that you have access to with an Instagram Creator account, allows you to know the performance of publications depending on the type. This allows us to know, for example, whether it is more effective to carry out a strategy in which more importance is given to stories than to the feed or the other way around.
- Through the creator account you can also optimize messagingwhich is very useful for prioritize messages from friends and brands or to sort them by relevancethus avoiding the possibility of missing something important.
Instagram here has taken into account that influencers and professionals with thousands or millions of followers usually receive hundreds of messages, even thousands, on a daily basis, which makes it very easy for some to be lost or left unread. To make your management much easier, those with a creator account can organize them into mainwhich are those from whom a notification will be received; general, from which no type of notification will be received; and requests, which are messages from users you don’t follow and that can be accepted or rejected. Notifications of this last type are not received either.
- Another tool that is a benefit for those who have a creator account on Instagram, and that is in some way related to the previous one, is that you have total and flexible control over the form of contact. This means you can show or hide the contact method or channel, which can be anything from text messages to email or calls.
- Finally, another benefit of having a creator account is that You have access to the complete music and sound librarywhich allows you to create much more original publications without worries about copyright issues.
Differences between a creator account and a business account on Instagram
One of the most frequently asked questions is whether there is any difference between the creator account and the business account.
The most notable difference is that The creator account is designed and aimed especially at influencers, professionals, content creators, public figures… who want to build a professional brand. It is, then, a profile designed for people who do not want to sell a product or service directly through this channel, but rather create a community and make themselves known. On the other hand, the commercial or company account is designed for brands and designed to facilitate the sale of products or services, since, among other functionalities, it allows publishing contact buttons or advertisements.
All this means that if the idea is build a personal brand and Instagram is not going to be used for the sale of products or services, it is better to create an accountr, while if the idea is to publicize a business, even if it is small, a commercial or company account is better. In addition, through a company account you also have access to very useful tools, such as Sprout Social, which is used to create and schedule content; and valuable information and data related to organic traffic or the effectiveness of advertisements, among others.
Best of all, Instagram is totally flexible and allows you to go from a creator account to a business account or the other way around without problems and maintaining all the data and information. This means that if the situation changes or it is considered that the other type of profile may fit better with the new objectives, you can move from one type of account to another.
How to set up your Instagram creator account
Instagram allows you to convert a personal or business profile to a creator account without problems. If it is a personal account and it is private, in order to convert it to a creator account it must be public.
These are the steps that must be followed to convert a personal or business account to an Instagram Creator account:
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Open the profile and click on the three horizontal lines in the upper right corner.
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Click Settings & Privacy.
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Select Account. If the idea is to switch from a personal account to a creator account, choose Switch to professional account and click on Creator. If you have a business account you must choose Switch to creator account.
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Choose a category that summarizes what you do or what you do.
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Instagram will give you the choice of whether to connect the account with a Facebook page. If yes, you must select it from the list, otherwise just click on Skip.
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In principle, you should already have your creator account and access to the panel for professionals, so review the contact information. Remember that you must provide at least one contact form, which you can show or hide in the profile. Take the opportunity to decide what personal information you want to show and hide.
If at any time you want to return to your personal or business account, just follow these same steps but select Switch to personal account or Switch to professional account. No type of information will be lost during the process, since Instagram allows you to change from one type of account to another without any type of problem or restriction.