In recent months we have accepted and assimilated a little more, that the digital age is everything. Despite the fact that in many ways the world stopped, other businesses were boosted thanks to online connections. And at this point, who does not have a digital presence, it seems that it does not exist. In fact, what should make us feel most proud is that education was one of the niches that did not stop, they all continued to be trained online… And in service businesses, online coursesincreased revenue, strategies and visibility.
A online course is the ideal infoproduct for all those service business owners who want to educate and share their experiences, effective strategies and every detail, project or management that led them to achieve success with their brand. There are those who believe that training someone else is like an elusive dream, but today we tell you from the Academy of Consultants, that if you have enough knowledge, experience and tactics up your sleeve, you can make it real, you can educate someone else.
Have you created service business info products?
We will be honest, nobody buys an online course if it does not generate trust, if you do not have testimonials or previous resources related to that brand. So, to take that step and invest in an online course, we recommend that you previously have a portfolio of infoproducts that fills that student or potential customer with credibility.
You can start as follows:
1️⃣ Create a high-value template or downloadable related to service businesses.
Note: We have several free resources within the Consultants Academy, which will surely work for your service business. Perhaps from there you can get several ideas to enhance content and turn it into an info product. We leave you an example:
2 ️⃣ Write an ebook or physical book with service strategies.
3 ️⃣ Design an online workshop or workshop (paid and free), to build confidence as an expert in service businesses.
And finally, when you already have a portfolio with various infoproducts that position you, then you can move on to creating online courses as a professional.
How do you know if you are ready to create online courses?
Imagine that a colleague calls you and tells you: Julián I need your help! You who are an expert in service business, do you know how much you should charge a client for this action plan?
Or this other scenario, you publish a post about tools that facilitate digital consultancies on Instagram and you are showered with comments that say: “incredible, just what I needed!”, “you have just provided me with several procedures within the business”, “please More tools like these.
Do you understand what all these possible scenarios mean? That people see you as a benchmark in digital business and trust your knowledge to enhance theirs!
To find out if you are fully ready to create online courses on service businesses, analyze the following:
- Do I have enough information?
- Do I have verified information?
- Do I have a chance in the market?
- Can I have the necessary software to create a course?
- Do I have a community?
👉 If you want to know a little more about what we just mentioned, we invite you to read the blog of our CEO, Vilma Núñez, where she explains it much better. Click here to go to the article.
What do you need to create online courses?
You already took the first step, you already analyzed all the previous questions and mostly you answered with a “YES”. That means you’re ready. Now take action!
- Dump all the knowledge you have acquired and consider will be of great value, in a single document.
- Divide all the information according to themes, hacks or processes, as you think will be better organized.
- Select the platform that best suits you to create an online course. (By clicking here you will know much more).
- Record the lessons, compose the ones that are written, design downloadable resources for some.
- As you have progressed through the online services course, start promoting (organically and through Ads).
What you should consider and its benefits
Transferring knowledge is not an easy task, you must be very careful and detailed with each content you want to sell.
What should you consider?
- Whether it is online courses or any other info product, you must make sure that I have an objective, a definite purpose. You need to solve a community need or problem.
- You need completely transform the customer experience or student, you have to create something that will walk away delighted and fully formed. You will be paying for education, you want quality, and you want to learn things that will boost your service business.
- everything you teach should be applicable to your businessIt is useless to show strategies that only work for you. All the content they clearly would have to give it a spin so that it can be implemented in their businesses, but it must be possible yes or yes.
Benefits of creating online courses in your service business
- The first thing to note is that is a passive income. You will make an effort and then you will have to be updating and supporting the students… But it will sell on autopilot, and what business doesn’t dream of that?
- You will position yourself as a reference. Imagine that you already were because you had other low ticket infoproducts, because with such a great training you will be much more so.
- There will be no competition with the same content as yours. Your knowledge and experiences are uniqueand the strategies that you have created based on that, are more so.
- You will connect with the community beyond social networks and that will be constant feedback. The engagement of all your platforms will be boosted.
Related content
A course will help many people, but it will also help you position yourself and diversify your income. About what would you do in progress? Tell us in the comments!