To create a winning consulting proposal that offers solutions to the client, you must collect a lot of valuable information that allows you to make it prosperous in the long term. But, for that proposal to be successful, you must follow the following 10 steps that will guarantee you to solve the client’s problems so that you finally get hired.
It is not only about following the formula to make the service proposal, it is also about questioning the guidelines of your way of working and knowing in depth your differences and advantages with the rest of the competition. Do you want to know what are the steps to create a successful consulting proposal? Keep reading 😉
10 steps to get a winning consulting proposal
When a client seeks help, they need to make sure that the consultant will improve the performance of their company, that they really have the solutions to their problems and that they will get fast results. To create a successful proposal we recommend you follow the following steps:
1- It is crucial that you are competitive and that your proposal stands out from the rest
Why does that client need to hire you and not someone else? If you yourself cannot answer this question it will be difficult for someone else to. You must have a clear and precise message, easy to understand and decisive to persuade. Define the value of your way of working and demonstrate in a transparent way what you are capable of achieving.
2- Present an additional plan in case obstacles appear
After auditing the business and identifying its essential needs, you should ask yourself more questions. As an auditor, you agree to have different plans for challenges that arise unexpectedly. Use all the resources you have to show the client that your proposal will help them position themselves in their market. It ensures that in the face of any obstacle you will have the solution.
3- Tell your story and let everyone know about your success
There is a lot of competition and every day that passes the world has the need to look for tips to be more updated. You need to get ahead of the competition and spread your message.
You tell of your successes, what motivates you and even your experiences as a consultant. Connect with people and partner with other professionals to help spread the word about your work and great results.
4- Cover all the needs that were defined in your diagnosis
In your consultancy you should not miss any detail, nobody knows their business more than the owner himself. So cover all the guidelines and areas of customer need, don’t ignore any detail, even if you think it’s not important. The client will ensure that he will invest in a quality consultant who will protect his assets.
5- Believe yourself in the importance of your services
Break any barrier in your mind that prevents you from believing in your abilities. In order for someone else to believe in your strengths, you must first believe and build on them yourself. Focus on the importance of your services and accept that you have the solution to the problems of any market.
If you need to define the services of your consultancies, we leave you this video in which we will tell you how to earn more money being a digital entrepreneur.
6- Become a marketing expert and show it in your winning proposal
In marketing are all your potential customers and today they are all present in the digital world. There are no excuses to run away from it, especially when all it presents to you are advantages. You need to be flexible, evolve and adapt to changes, we assure you that by selling your services in this way you will have many winning proposals.
7- Stay updated and submit proposals dynamically
Exploit technologies to make customers choose your proposals. Do not stay only with documents in “Word”, use videos, infographics, design images and other digital resources that attract the attention of any client who needs help. Technology makes many things easier for you and is the best way to understand your strategies.
On the other hand, train yourself and evolve along with the world, you must understand that what you learned 5 years ago is already old and experience is acquired with constant training and learning. Your client is already aware of everything and you must show him that your solutions are innovative and your strategies are trending.
If you are interested in continuing your training, we leave you with the list of our top 6 essential courses that every consultant has to take.
8- Be responsible with delivery times and establish a calendar of objectives
Show the client that your previous proposals have succeeded in the promised time. Present in your consultancy references of other works that have achieved satisfactory results and in the agreed times, that will give him security to hire you as his consultant.
9- Identify your strengths and make them known in your consultancy
The first thing is to convey to him that your proposal has all the solutions to his problems and as you explain your strategic plan, you should inform him that your services have more benefits. Analyze your advantages and always present them, make it clear how your tools and skills will make you grow financially; is one of the most important steps to a successful consulting proposal.
10- Take care of the details, design and writing of your winning proposal to arouse interest
You already have the steps for a winning proposal quite clear and established, but you should not neglect clarity and spelling in your presentation. Maintain positive language in all your texts and make them concrete. Use persuasive words and always try to explain the more technical words.
It presents easy-to-read structures and includes graphics that make it easy for the client to understand your strategies. Take care of the appearance of your proposals so that they are all winners.