An essential part of the daily work of a digital marketing consultant is to look for collaborators and strategic alliances that allow them to offer complete consulting services without really having to control all the areas of online marketing to the millimeter, which are not only many, but also very changeable and versatile.
Therefore, we will try to find companies and professionals complementary to our services that share our work philosophy, and of whom we have good professional references. For example, if our core business is the strategy we will have to look for expert collaborators in areas such as: SEO, SEM, computer programming, online content, Community Manager, mailing, legal, online writing, audiovisual, design, photography, influencersweb usability…
The professional events and talks related to the online marketing sector, as well as networking meetings, They are a brilliant option to connect with people who are interested in collaborating and reaching strategic agreements. However, we cannot forget that we live in a globalized world, so do not hesitate to contact experts that you have met for social media or your professional blog to propose a Skype meeting in which to test the terrain and see if the expected connection exists.
The professional social networks like LinkedIn are a great option to see connections and referrals. Do not hesitate either seek advice from other trusted professionals about possible collaborators for certain areas. If you have worked with someone and they have been satisfied with the services, they will surely have no qualms about contacting a professional that they have as a reference.
Once you have achieved your network of collaborators, do not forget to clearly define the strategic alliances. No matter how much trust or personal relationship may exist, it is essential that the relationship be stated in writing and without equivocation through a collaboration agreement where you also raise certain requirements that your clients request, such as confidentiality issues.
Finally, we are going to propose that you answer this post with comments where you propose professional events where you can network. We give you some ideas to get you started: EBE, Salón MiEmpresa, SMMDay, Mobile World Congress, iRedes, Social Media Camp, eShow, Futurizz, Web Congress, SEOonthebeach, SouthSummit, Digital Commerce Summit, Meetup, Initiator…