For brands, generating a marketing campaign from scratch involves a great creative process. But what would happen if you allow your followers to be part of the team that develops your advertising campaigns with UGC? Well, absolute success.
Today running UGC marketing campaigns is an amazing way to attract new followers, make sales, and convert your audience into leads. And do you know what CGU is? Don’t worry, here we explain.
UGC is “User Generated Content”, in a nutshell any type of content such as photos, videos, GIFs or tweets created by followers, customers or fans of a brand. For many, it’s more reliable than brand advertising and is part of a larger strategy to make your feed look more authentic.
The UGC is completely organic, so no brand pays to produce this type of content. Due to this, it becomes a genuine and honest recommendation that is shared on the Internet.
In fact, 55% of consumers trust user-generated content over any other form of marketing. This translates into a sure way to boost sales of your product or service and thus improve brand loyalty.
Whether you’re introducing a new product or running a customer awareness campaign, you need to include UGC in your strategy. Think of this technique as the digital equivalent of a word of mouth recommendation.
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That is why at ADC we are going to show you 5 creative ideas to make the most of UGC in your next marketing campaigns on Social Networks:
Campaign 1: Include CGU marketing campaign in the next launch of your product or service
If you’re planning to launch a new product for your brand, incorporating UGC is an excellent way to generate interest and consequently: sales!
According to studies, 51% of millennials say that UGC marketing campaigns from strangers are more likely to influence their purchasing decisions than recommendations from colleagues, friends, and even family. So it will be a great idea to integrate UGC into your launch strategy to have a better chance of converting your followers into customers.
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Campaign 2: Let your star clients be the protagonists
The follow-up you give to the interaction or conversation that your product has generated after the initial euphoria of the launch is very important. And this is where the CGU comes into action.
If your audience tags you in their Instagram stories or regularly uses your brand’s hashtag in posts, you can repurpose this content and post it to your own channels, be it Instagram, Facebook, Pinterest, or Twitter.
Sharing your followers’ posts is a way of giving them virtual recognition and telling them “I’m here and I’m listening.” In addition, this strategy can help you generate more interest in your product and greater brand loyalty.
Campaign 3: CGU in your advertisements
If you are looking to improve the ROI (Return On Investment) in your advertisements, you must incorporate UGC in them.
As we mentioned before, user-generated content is perceived as more trustworthy and genuine than content generated directly by the brand.
So, if you are promoting a product on your Social Networks, it is more feasible to show it in real life situations, with which your audience feels identified. This will allow you to show the potential of your product and how valuable it is to your followers. In addition, you will be able to generate new clients.
But that is not all. If you want more effectiveness, you can add Facebook Pixel on your product pages. Why? You will see.
If you have a Facebook pixel on your website, when one of your followers clicks on your Instagram ad, visits your website, and purchases one of your products, the pixel tells Facebook that a conversion has occurred. So it’s a great way to track your advertising ROI.
Additionally, you can use the Facebook pixel to create ads that retarget people who have visited your website or shown interest in your previous ads.
When creating a remarketing campaign for Instagram or Facebook, it’s an excellent idea to use UGC in the creative development of your ad. It’s much more reliable and can help you create an authentic brand image that doesn’t seem too “salesy”.
Campaign 4: Develop a hashtag campaign on Instagram
Sometimes, less is more. The best UGC marketing campaigns are sometimes the simplest.
Once you’ve decided on the theme of your UGC marketing campaign, the next step is to generate a hashtag that appeals to your audience and develop ad pieces to promote it on your feed and Instagram Stories.
Instagram hashtag campaigns come in all shapes and sizes, but typically involve people posting their own photos or videos and tagging them with the specific hashtag your business has chosen… Take advantage of it!
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Campaign 5: Run UGC contests
The contests that are developed around a CGU marketing campaign are a trend, do you know why? Because they’re fun, popular, and generate high engagement, which can lead your brand to captivate new audiences.
You can encourage your followers to participate in UGC contests through giveaways or rewards. But don’t worry, not everything has to be $$$! A recent survey found that 60% of people are willing to share UGC because it gets them more likes or because their content is featured by a popular brand. It’s all a win-win!
So now you know, motivate your followers to create and share CGU for your brand. In this way you can generate greater trust and authenticity. In addition, you will get a great plus for your marketing campaigns on social networks.
At ADC we hope these creative ideas will be very useful to boost your company. If you have other suggestions that this great community can take advantage of, let them know in the comments. Rest assured that we will read and share them.