Bing AI Chat: how Microsoft is using ChatGPT in its search engine

Bing, Microsoft’s search engine that came to light in 2009, has one goal: to overshadow Google or, at least, try to steal some of its users. To achieve this, the technology company has made a million-dollar investment by combining its search engine with ChatGPT technology and bringing to light Bing AI Chatyour smart search engine.

In this article we tell you all the new features that you can find in the Bing search engine after it has been combined with OpenAI’s AI and how you can get the most out of it.

What is Bing like now?

The first of all is that now in Microsoft Bing the search bar is different. The phrase that appears in it for the user to enter their search is “Ask me anything.” The way to proceed will be the same, but the difference is that, if you select the “chat” option, an AI will answer, to which you can ask real questions like ChatGPT and receive very complete answers, as well as start a conversation.

How does Bing AI Chat work?

First of all, it is important that you know that in order to use Bing AI Chat you must have a Microsoft account. If you don’t already have it and want to create it now, you may not be able to access the chat directly and you may enter a waiting list.

Once you have created it and can access it, you will see that one of the differences that we see if we compare ChatGPT with Bing AI Chat, is that the latter gives the user the possibility that, before sending the question, choose the conversation style you want: creative, balanced or precise.

As an example, we asked Bing AI Chat to give us a vegan menu idea and this is what it says:

Unlike ChatGPT, Bing chat offers you without asking you the references or online sources in which it has found the information. This way, you can click on the links and expand the information that the chat has given you. This point is quite interesting, since it is offered to the user in a very intuitive and aesthetic way.

Also, below this answer, The chat also offers you extra images where you can find information related to your questionas well as questions related to your query.

As we see, Although Bing AI Chat uses ChatGPT technology, they have quite a few differences when it comes to answering a user’s question. and, it seems, Bing chat offers more complete information.

Finally, to start a new conversation that has nothing to do with the previous one, you will simply have to press the “broom” button located to the left of the question bar.

More information than ChatGPT?

As you have seen, there are many differences between Bing AI Chat and ChatGPT, despite the fact that one uses the other’s technology. But one of the most important is that, While for now ChatGPT can only work with information generated until 2021, this is not the case in the case of Microsoft chat., since part of its operation is based on searching for data on the Internet in real time. Thanks to this, you can engage in conversations about the latest and current events, as well as provide more up-to-date information.

A different personality?

In our experience using Microsoft chat and ChatGPT we have been able to verify that the first one is a bit more friendly and dynamic, including emoticons without asking, wishing you good luck and encouraging you to chat with him. In this way, the interaction is more enjoyable and satisfying.

How to improve your searches in Bing AI Chat?

As with ChatGPT, there is a wide variety of advice about how to formulate questions correctly to obtain an answer that is as tailored as possible to your needs. In the case of Bing AI Chat, these are the recommendations that Microsoft provides directly to users:

  • Formulate your questions as if you were talking and having a conversation with a person.

  • The more detailed your question, the better. This is because the more information you provide to the chat, the more tailored the response will be to your needs.

  • When the chat provides you with an answer and you need it to be longer or contain more information, do not ask your question in another way. Remember that the dynamic is that of a conversation, so you can respond by saying things like: “offer me more options”, “I need the text to be more attractive” or “what can I do next”.

  • Don’t forget that, Although it is an AI, there may be errors or inaccuracies in the response, so always put your good judgment first. In this sense, Bing has enabled a comments option in chat (at the bottom right of the screen) where you can leave your suggestions so that, little by little, the chat works better.

Google is not standing idly by

Google has always been a leading company in Artificial Intelligence. So much so that years ago it presented its conversational AI called LaMDA (Language Model for Dialogue Applications). However, with the presentation of ChatGPT, all of the American company’s work in this area has had to be streamlined, one of the results being imminent birth of Bard, a conversational AI that aims to integrate with the search engine and provide higher quality and original answers.

Will Bing overtake Google as the leading search engine thanks to the addition of Bing AI Chat? It doesn’t seem like I’m going to get it for now, but you never know. What the AI ​​incorporated by Microsoft has shown is to be a great competitor to ChatGPT thanks to its innovation in the way it responds and the inclusion of different features. So, for now, both can be very interesting complements both for day-to-day searches and when facing creative work in which inspiration is needed.