Armani chose his first transsexual model

As time passes, the LGBTQ community finds its way into different industries that in the past denied them work. Maybe it’s because of the current trend, or maybe because of marketing issues. They are getting more and more rights to occupy spaces that they should have always occupied.

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Valentina Sampaio is a model who managed to become the first transgender model to be named as the face of Armani Beauty.

At just 25 years old, the young Brazilian becomes an ambassador for the Italian beauty brand. For her it is something very important, since she feels that it makes a real difference in the industry. Fortunately, the representation of trans people in media spaces is growing more and more.

Photo: Instagram Valentina Sampaio.

“I am very excited to join Armani as a beautiful face. As a trans woman, this collaboration is a huge milestone and a personal dream come true for me. Makeup has played such a significant role in my personal evolution, and I am grateful to Armani Beauty for embracing diversity, allowing creative expression and empowering individual beauty.”

The model has broken barriers in fashion with Armani and will star in beauty campaigns for the brand in 2022, which will be shot by famed photographer Mikael Jansson. As part of her first ad, the model will put her face in Lip Power lipsticks, which are sold by the brand.

Photo: Instagram Valentina Sampaio.

Valentina, today identifies as a woman and has transformed her body to feel better and identify with her image. It is not the first time that this model has made history: she has also been a model for Victoria’s Secret and Sport Illustrated Swimsuit, a weekly magazine dedicated to sports.

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During her career, Valentina has faced serious problems related to gender change and choice. In 2014 she was hired by a company, from which she was fired after learning she was transgender, she told BuzzFeed in an interview. It was difficult for her at the time, but so much effort has paid off.

In relation to the incorporation of Valentina to the brand, Giorgio Armani said in an interview with Vanity Fair:

“I am proud that Valentina is the new face of Armani beauty: I admire her will, her commitment and her determination. Valentina is not afraid to speak and her words are important and moving.”

This agreement with Armani Beauty will give you more recognition worldwide. In addition to his professionalism, his contract is a before and after in the industry.

Source: UPSOCL.