Who says consultants can’t participate in Black Friday? Anyone who sells a product or service should take advantage of this opportunity to sell more, always from the ethical side. What advertising strategy can you implement for this 2020? Continue reading so that your campaign achieves the expected results on this Black Friday.
Consultants on Black Friday
Before explaining what tactics you can add to your advertising strategy this 2020, we want to leave you with several ideas on how you can boost offers for your consulting services.
- Create consulting packages with a limited time offer.
- Create an exclusive offer for those loyal customers who have purchased your service proposals several times.
- Don’t lower the price! Add more resources to your services on Black Friday. For example, if before you only carried out an audit where you later presented solutions, add special training to that service for the entire business team.
- Create new services, for example, launch process manuals or tools for automating internal and external business processes.
- Write the best copy to make your consulting offers much more attractive.
If you want to know what other things you can include in your offers to make them extremely attractive, we invite you to read this article: How to create an attractive offer for Black Friday?
Strategies for your Black Friday 2020 campaign
Social networks will be your best ally
We have talked on many occasions about advertising strategies, from Convert More this is our main objective. The reality is that the same rules apply on Black Friday, but here we have to work a thousand times more if we want to appear, because the competition is more brutal than the rest of the year.
In social networks we find the answers to many variables in digital marketing, through them we can create organic and paid advertising. You never have to put them aside and less this sales season. Promote your Black Friday offers through valuable content or Ads on the platform that works best for you.
Optimize as much as you can each marketing action
From the moment the customer sees your offer in the ad campaign until they reach the step of closing the sale, the path should be extremely easy. Optimize each step that the audience must take to be able to buy from you, you do not allow that cart to be left halfway.
SEO is also important, all actions that improve your position in Internet search engine results will guarantee the success of your advertising this Black Friday.
Work on before and after launch
Our CEO, explains on the YouTube channel of Convert more with Vilma Núñez, some mistakes that you should not make on Black Friday. And among them is not doing pre-sale and post-sale. We invite you to spend a few minutes.
Make sure you polish the offers well before creating the ads
Verify that the offers that you will promote for your consulting services are very good. Take care of each element of the ad, each copy and the information that you will provide with each detail of your proposals.
Expand the advertising channels you used before
If you used only Google Ads before, now invest a little more and also use Facebook and Instagram Ads. Everything obviously depends on the potential place where your audience is, but ideally, you should cover other platforms where you can increase the reach of your ads. More visibility is more sales.
By the way, we have the best course to boost your online advertising through Facebook and Instagram Ads. If you want to get more visibility, qualified leads and sales for your business by creating profitable and scalable online advertising campaigns, MÁS ADS is the perfect program for you. 😉
Customize Black Friday ads
Use the database that you already have of your clients or any lead magnets, to create personalized ads according to the interests or needs that you can segment those groups of people. Don’t design just one pair, you have to put a lot more effort into this Black Friday campaign. The competition is massive and to stand out you have to invest a lot more effort, time and money.
Don’t worry! If you create a correct campaign, with all the guidelines that the ads must carry and you enhance it with extreme creativity, the investment will triple. When you analyze the ROAS you will feel very relieved.
💡 For last year’s launch, we also created an article with strategies that you can update, customize and implement for those that we have already left you: How to plan your marketing strategy for Black Friday and Cyber Monday?