This is an article by the photographer Ana Díaz Garrido, a member of the TBOConsulting Marketing agency, who brings you some great advertising product photography tips so you can sell your brand on social networks. with your own photographs. Remember that to expand the information you have on the blog the mega product photography guide full of tips and tricks.
Advertising or commercial photography has become one of the most creative fields in the world of images. Your goal is to sell, and for that you have to use your imagination.
Advertising photography was born in order to show the public your product, make it known. Before, a good photograph was enough, but in the times we are in, this alone is not enough.
You must get the viewer to need to purchase your product with just an image!
Both the brand image of a company and the photographs or graphics used to communicate, play a leading role in the first impression.
The brands that succeed on the networks for their audiovisual content do not do so by chance. Success almost always comes from a content strategy and a detailed and thorough planning of the content to be published. It is not about publishing for publishing’s sake, but about knowing what is going to be published, how and why.
Because of my profession, and because of how my mind is organized, I am one of those who buy by sight. Of those who think that a picture is worth more than a hundred words. At least, so that we begin to know each other, understand each other.
Today I bring you some tricks in case you decide to start in the world of advertising photography. Shall we go to them?
Tips for achieving the best advertising photographs
The creativity It is the basis of a good advertising photography.
To increase creativity, one of the first points to try should be to look at what you have already done before. This will allow you to create something new from scratch, without losing your own style.
creativity to power
Still life from above
In these photos, taken from above or from the sides, we find a set of products related to each other or a product with other elements of props that may be related to it.
Thematic still lifes
Simplify photography
Less is more and I assure you it works.
From photographing and editing lights to get the final shot, to shooting using natural light with nothing but your camera. I don’t mean to say that a photograph well treated in Photoshop with 2,000 layers to work with is not correct. There is no doubt, it is hard work, it requires technique and a lot of complexity. But in that last word is the key, complexity.
When you need to get that creativity back, it would be important to free yourself from so many burdens.
Less is more
Tells a story
Photos on social networks that say nothing often go unnoticed. Don’t just focus on taking a pretty photo, try to tell a story as well.
In this way, you will not only be showing your product or service, but you will be able to provide it with attributes and values that help transmit the personality of your brand.
Framing and editing
Much of the success of advertising photography on social networks comes from choosing a good frame. Don’t just stay in a totally vertical and flat frame and explore other ways to display products or services.
uniformity in photography
By this I mean that when you go to take pictures for a specific brand, you cannot forget about the corporate image. Use the colors and lines dictated by the brand. You can be creative and different, but you can’t forget its history.
Color palette
Strengthen your corporate colors. The psychology of color facilitates the work in creating a brand image when choosing the ideal color for the company, to create a good composition and arouse emotions.
Boost your colors!
If you want to find the best combinations, you can take a look at this page.
Thrill with color
Typographies in advertising photography
The same thing happens with the fonts you use for your publications as with colors. Use your corporate fonts. Out of boredom, or on impulse, don’t decide to innovate and include the latest free type you’ve found browsing the Internet.
The only thing you will achieve is that no one recognizes which business the image you have just uploaded to social networks or your blog corresponds to.
Take care that the typography is consistent with the message
Money
The backgrounds of the photographs for the networks must be cared for with the same care as the objects that appear in the foreground. Everything counts, so do not use the first image that comes to your hands in a crazy way.
Take time to choose which funds will be identified with the essence of your brand. Of course, try to unify criteria and do not want to use them all based on how your coffee made you feel this morning.
use natural light
Natural light lends volume, provides hard or soft shadows, provides warmth. Take a test. Surely you stay with the photograph where you have not used the flash.
That doesn’t mean you can’t do advertising photography with flash, of course, in the following video you have an excellent proof of it, a very curious recording of how it was done. What I mean is that natural light is warmer and easier to control for someone who is not a professional photographer.
Find a visual style that makes you unique
Analyze your competition and what is the style of the photographs and designs of their publications. This will allow you to see what they have in common and how they are different, and find the gap that your brand can occupy.
The idea is that a person, just by seeing the photo, knows that it belongs to your brand because many times we don’t even bother to look at the avatar when we scroll down the Facebook or Instagram feed. Use your corporate colors or elements that help to easily identify your brand.
When taking your photographs, remember that you can do them in a fun, sober, elegant way, showing details of the product, large still lifes, with real people trying the products, and so on. Everything will depend on the style you want to give to the brand image that you want to show in the social media in which you have a presence.
Filters
They are not essential, but you can play with the filters offered by networks like Instagram to give your photos a different touch.
Work on your visual marketing by carefully preparing each photograph you publish because that is also marketing that will turn into sales.
These are just some tips to get more sales by posting your photos on social networks. Now it’s your turn. Bring out your most creative side and be different from others.
Remember that inspiration, creativity and your own style are linked. I hope I have helped to inspire you with the world of advertising.
You can follow Ana’s work on her website or on Facebook.If you also want to participate as a guest author, click here.
Did you like the article? Thank Ana for her advice by sharing the article on your favorite social network so that others can also enjoy her recommendations. Thank you and see you soon.