Do you need inspiration for your advertising ads on Facebook? We have what you need!
At we love to see examples of creative advertising campaigns, since they always help us see things from another perspective and give us new ideas. And if we can see concrete examples of the formats that interest us, even better! Therefore, today we have compiled 20 examples of Facebook advertising ads that will help you get inspired.
20 Facebook Ads That Work and Why
1) Worldwide Breast Cancer
This NGO focused on the early detection of breast cancer came up with a happy idea to raise awareness of this problem in an educational and even fun way: to represent the warning signs of breast cancer using lemons.
The result is a advertising advertisementor simple, but that undoubtedly remains in the memory of those who see it.
2) Birchbox
Birchbox is a cosmetics distribution company that has succeeded thanks to videos specially adapted for mobile phones, with close-ups, product demonstrations and introductions specially designed to attract the attention of its target audience.
3) Save the Children
The secret of the success of this NGO in its advertisement Facebook is based on the power of custom audiences.
This campaign focused on conversion was especially aimed at people who had previously donated and the 1% of users with the most characteristics in common with them.
4) Slack
This Campaign I love it because it combines a universal truth (no one likes to waste time in meetings!) with one of the most original aesthetics for a productivity app. Thus, you manage to attract the attention of your audience at first sight with this commercial.
5) Dollar Shave Club
The advertising of this brand is fantastic and very creative in all formats, and the Facebook Ads They were not going to be the exception. Here they dare to openly oppose all the brands that create feminine hair removal products in pink. And as they themselves say, it is time to update gender stereotypes.
6)Heal
Simple but effective, this commercial manages to quickly gain the trust of users. The keys: a clear and direct copyan image with a real person and the support of a well-known brand.
7) Kay Jewelers
A brilliant use of video on Facebook It allows this brand to tell a very emotional story in just a few seconds. In addition, it works perfectly without the need for audio, a very important factor since the Facebook users They don’t usually activate it.
8) Monday.com
Monday.com is a task management tool that is compatible with multiple operating systems… including Mac. And they are precisely inspired by them to combine their logo with the original colors of the Apple apple. The result is very clean and clear visually and also takes advantage of the power of an established brand to make itself known with its commercial.
9) NatureBox
The secret of this commercial are simple as cash: choose an interesting point of view. In this case, the overhead photograph allows you to clearly represent the variety of snacks included in the product and is most attractive.
10) Athos
Product image or aspirational image? In this case, Athos does not hesitate to combine both resources, with which he manages to clearly show how the app works and at the same time inspire us to exercise.
11) Shopify
With this advertisementthe ecommerce solution Shopify shows that it knows its target perfectly: people who have a creative hobby but until now had never considered monetize it. Their goal is to inspire them to finally take the leap and start selling their own products online.
12) Google
It is no surprise that one of the market leaders in online advertising ads know how to advertise on different platforms. Despite being located in Facebook, this campaign clearly conveys Google’s brand identity. Furthermore, the text is direct and clear without losing an aspirational point.
13) Boston Sports Club
The image of this advertisement leaves no doubts about the product offered. Furthermore, the woman’s gaze is strategically directed to our right, drawing attention to the text. All elements are clearly focused on conversionso we can expect good results.
14) The New York Times
Who said that newspapers Do they have to be boring? This ad from The New York Times manages to attract millennials with an attractive headline and a very colorful illustration. It’s hard to resist clicking!
15) Turtle Music Festival
Do you want to promote an event on Facebook? Take note of the keys that this offers commercial: Stunning photography, key facts (in this case, the bands playing) and dates.
16) Bustle
This advertisement is an example of the promoted posts, one of the most popular ad formats on Facebook. If you choose this option, you need to have content capable of attracting attention and a striking image.
17) Amazon
Another example of a promoted event from which we can point out several ideas: clearly show an example product, take advantage of user ratings and be very clear in the messages. In addition, the warm colors add an extra attractive factor.
18) Wink
The keys to this advertisement: a clear and simple image, retargeting aimed at users looking for related content, an irresistible offer and a very powerful call to action.
19) Shutterfly
This campaign takes advantage of one of the most interesting formats for brands on Facebook: multi-product ads. Each image shows a different offer, so you can reach different audiences with a single ad. But all of them are consistent with the brand’s aesthetics.
20) Allbirds
A video of just 9 seconds that takes advantage of simplicity and white space to tell us what we need to know about the product. And if that were not enough, the format of the image makes it stand out clearly in the latest Facebook news section.