The service companies They offer intangible elements to their clients to satisfy a specific need. Its purpose, like the companies that offer products, is profit. For example, the companies that provide gas, water or electricity or linked to sectors such as tourism, hotels, culture or communications.
These companies are characterized by their high level of specialization within the activity or branch they comprise. They tend to focus on offering a single response to the needs of their potential clients, although there are cases of firms that provide more than one service or that combine the generation of products and services.
Characteristics of the services
The services are characterized by being:
intangibles
- They cannot be manipulated.
- The reputation of suppliers is taken into account by customers when measuring their quality and making decisions.
- They are part of a process.
- They are not transported or stored.
inseparable
- They are produced and consumed at the same time.
- are offered on site.
- They cannot be stored or inventoried.
- Its quality can only be measured once the service has been provided.
expired
- Once consumed, they cannot be consumed again in the same way.
- If it is not used, it generates a loss.
- Since they cannot be stored, the company loses opportunities if they are not used to their full capacity.
Accessible to customer participation
- The client can request its customization, according to their particular needs.
- Human capital makes the difference in service companies. Your success or failure in the market depends on it.
- Its sale requires “empathy” on the part of the offeror.
heterogeneous
- They are not exactly repeated.
- For the client there is always a variation in the service.
- The perception of quality varies according to the client.
- They can be adapted to the situation and the client.
Types of service companies
of uniform activities
They offer services in specific and regular sectors on a continuous and regular basis. Due to this quality, on many occasions these companies maintain exclusive agreements with their clients, to whom they offer discounts or special rates. For example:
- Repair
- Maintenance
- Cleaning
- Audit
- advisory
- Messenger service
- Telephony
- Insurance carrier
- Agency
- Water
- Gas
- Telecommunication
- Electricity
- Banks
From specific activities or by project
Their clients appeal to them occasionally, to satisfy a specific need, which does not last long. The relationship between the company and the company is temporary and there is no contract that guarantees a new hire. For example:
- Plumbing
- Carpentry
- Design
- Programming
- Staff pick
- Catering
- DJ’s
- Event organization
Combined
They offer a service along with the sale of a tangible product. For example:
- Mortuary
- Hotel
- Advertising agency that also installs billboards
- Movies
- Discotheque
- Restaurant
- Appliance seller who also offers installation or repair services
Public, private and mixed service companies
public
They are in the hands of the government and meet the needs of the community. Its main purpose is not profit. For example:
- pedevesa. Venezuelan oil company
- YPF (Fiscal Oilfields). Argentine hydrocarbon company.
- BBC. British broadcasting company.
private
They are in the hands of one or more owners. Its main purpose is profit and profitability. For example:
- Eastman Kodak Company. American company specialized in the production of photographic material.
- Nintendo Company Limited. Video game firm of Japanese origin.
Mixed
Its capital comes from the private and state sector. The proportions are such that there is no public control, although the State guarantees certain subsidies. For example:
- Iberia. Spanish airline.
- PetroCanada. Canadian hydrocarbon company.
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