You left the cinema in a sea of tears, because the film moved you so much that you couldn’t take it anymore… You connected so much that you showed up determined to buy any souvenir related to the film. What happened? As a consumer, you became the customer of a brand because you got excited. Do you understand the importance of moving the consumer in marketing? Well, in this blog we will give you 5 keys to achieve it.
1- Get into neuromarketing to boost your business
Everything is aimed at humans (robots still don’t have this capacity 😜) so our actions must be designed with this objective. It is our brain that reacts and depending on how we manage to influence it, then we will have a decision to buy or not.
“Neuromarketing is defined as the science that studies the way in which we react to a sales campaign and how we behave before it as consumers. That is, how our brain reacts before, during and after buying”.
So, the first thing is to investigate effective neuromarketing strategies that facilitate the process of exciting the consumer and then converting them. For example:
- Research the social values with which your target audience identifies.
- Awaken the senses of the consumer.
- Stimulates creativity and imagination.
- Play with remembering things from childhood.
Remember that in neuromarketing the following are valued: emotions, attention and retentive capacity. So, pay attention to this and start writing down ideas to excite the consumer and convert them.
Related content: What is sensory marketing and how to adapt it to social media.
2- Bet on content marketing
Our CEO, Vilma Núñez explains in this blog article the following:
“We refer to content marketing when the strategy used by brands is based on generating certain types of useful and interesting content that generates a positive reaction from their users.”
So how can we rely on content marketing to excite the consumer? Well, by creating useful content for them with which they feel identified and connect, that they reach it and react positively.
Make an impact through content marketing and share valuable information that allows you to convert the consumer!
3- Personalized experience to excite the consumer
It was one of the trends that would predominate this 2021. It was demonstrated and it seems that it will continue like this for a long time: the personalization of any content based on consumer behavior will allow us to connect more easily with potential customers.
Related content: 7 marketing trends that we must keep in mind.
For example: does it not happen to you that when you receive an email you are a little excited to read your name in the subject line? Feeling that that person knows you and personalizes the message is exciting. So any personalization detail in the consumer experience will be worth it.
4- Storytelling and copywriting strategies
Yes, at Academia de Consultores we rely heavily on these two elements, for what reason?
- The art of telling stories (storytelling) will always keep potential customers attentive and will excite them, and having them connect with your brand through this format is one step closer to conversion.
- Copywriting strategies are not negotiated in any potential client conversion process: “We can see it as the art of writing persuasive texts. It is one of the most effective marketing techniques and can be complemented by any action we do. It seeks to connect with the public and generate in it, apart from engagement, that they take some action, be it visiting a web page, downloading a resource, buying a product, etc.”
Resources that can work for you in this part:
5- Make them participate, allow them to be part of the experience
The big brands like Coca-Cola, Pepsi, RedBull, etc., are leaders in this type of connection with the consumer, they always manage to make them participate in some way in what they sell, which is not only the product but also a experience, a feeling, a community that shares the same interests and values…
But this does not mean that you as a business or venture cannot do the same as those large companies, find a way to involve them in your projects. For example, at Academia de Consultores we highly value each student who is trained to be a professional consultant and since we want them to feel 100% supported, we decided to involve them by sharing through videos themselves, how their participation in the Academy was.
Click here to meet those who have been part of our experience.
Extra keys to excite the consumer and convert them
- Make them develop a feeling of belonging.
- Create attractive offers that always think about their needs and possibilities.
- Look for ways to innovate and always make a difference.
- Make him feel like the center of everything.
- Build a trusting relationship where you let him know that it will last.