We all know that Marketing has become one of the essential tools for companies. And it is that, used correctly, it manages to be versatile, creative and inspiring.
However, it is completely normal to reach a point of blockage where ideas do not seem to come. That is when we can investigate a little and learn about the Marketing content that has caused a sensation around the world.
This with the intention of learning new strategies that highlight the capabilities of the company. Here we will tell you a little about everything you need to know to create revolutionary Marketing content.
However, let’s start by defining Content Marketing very well.
What is Content Marketing?
Content Marketing or Content Marketing is an effective tool that is based on the creation of content that is pertinent, interesting and relevant to the users who consume it. It seeks to understand exactly the needs of the user with the intention of turning him into a customer.
In addition, it is in charge of distributing quality content through social networks, articles, electronic books, Podcasts, and much more.
It is important to note that this branch of Marketing focuses on the interests of its users in such a deep way that it manages to create a type of connection or value relationship with them. At the same time, it intends to support causes that require solidarity and humanity, since it appeals to the feelings of the individual.
Now, what are the types of content marketing that exist?
Below, we list the best known with their proper definition and with examples of real content marketing.
1. Interactive Content, what is it?
Interactive content is that created with the intention of allowing the user to act on it, so that they feel fully involved in said content. It provides the opportunity to capture the attention of individuals much better, especially if it is user-friendly content.
This time we will show you the content created by L’Oréal Paris: Signature Faces Virtual Makeup or, as it is translated into Spanish, Virtual Makeup for exclusive faces
And it is that in these times of pandemic in which the virtual world has been of great help, you cannot tell me that L’Oréal Paris did not have an excellent and very creative idea.
This content is extremely interesting since it allows the user to access the catalog called L’Oréal Signature Faces and see how it looks on his face without actually applying it, isn’t that crazy? We can say that it is fascinating and exciting. Not counting the ability to use this tool in Google Duo video conferences, on Snapchat and on Instagram.
This project was developed thanks to the participation of Modiface, which is a company dedicated to the creation of filters with AR (Augmented Reality) and was acquired in 2018. Without a doubt, a great idea that has been able to highlight the capabilities from L’Oreal. A valuable example of Interactive Marketing Content.
Another great success, and worthy example of Interactive Marketing Content, is undoubtedly GoPro
This company has shown to have a very good capacity when devising Marketing strategies. Although it is a brand that is dedicated to cameras, it has made an effort to fully understand the interests of its clients and guide them towards their goal of acting in the adventurous world as one of the main references.
This is how he encourages them to be part of his campaigns, to actively participate and enjoy them. So we can observe how GoPro users take their photos, videos and create memories with GoPro products while spreading these same ones full of emotion.
So, you get a huge adventurous and sporty community that pursues the same goal as the brand: capturing special moments.
Since one of his main goals is to become one of the first things he packs to take on a trip, he has strived to create excellent quality products and demonstrate to the world the real experience of those who use his incredible products.
A great example that Interactive Content does not have to be difficult to create, with this simple idea users tell their story through the best photographs and invite the rest to purchase excellent GoPro products so they can tell their own anecdotes.
Also, a great reference that you should take into account if you want to create interactive content is Airbnb
Founded in 2018, Airbnb is a company dedicated to managing cheap accommodation offers in tourist areas, it has a digital platform that individuals can access in order to find the most suitable offer for them, while from another side has a host who is in charge of offering said accommodation.
Now, why has Airbnb become a success when it comes to Interactive Content? Because it has been an innovative company when it comes to organization and has shown the necessary care in the content it creates.
This is why we find ourselves with a completely complete platform that is capable of satisfying the needs of its users in many ways.
And it is that it has not only focused on giving its users the opportunity to navigate within thousands of search options, but also offers them real experiences that dazzle anyone. Because, who doesn’t like to read or listen to someone else’s experience in order to make a better decision? It may not be for everyone, but many do.
We can observe tips from travelers and hosts, as well as guides and comments about the experience lived in a certain place. Maps of cities, photos of accommodation, a variety of options and prices, everything that interests us when looking for the right place to go on a trip. Airbnb offers all of this to the user and allows them to interact securely with the host of the desired accommodation.
The basis of its content is to make its platform a journal in which its users can tell their stories and leave evidence of their adventures. Without a doubt, a tremendous idea.
2. Creative Content, what is it?
Creativity is that capacity or quality that allows a person to create something with innovation in mind. So we can say that Creative Content is that which a person creates seeking to innovate. However, one of its main characteristics is entertainment, since Creative Content has the objective of attracting attention and entertaining your audience.
Over time we have been able to see how large companies have been concerned with creating content that is inspiring and different, content that encourages the population to purchase their products, Creative Content that entertains them.
On this occasion we will mainly mention Coca Cola
It is interesting to observe how Coca-Cola always reinvents itself and seeks to appeal to the feelings of users. Link everyday events to ideas that reflect great creativity and this is how you produce quality Creative Content.
It has shown in a number of Marketing campaigns that it is concerned with studying the interests of the population in detail, keeping abreast of what is happening around the world and intending to be part of the individual’s history, promoting the sharing of incredible moments with a Coca Cola in hand.
One of the campaigns that we always remember is the call Share a Cokewhich was based on the personalization of the bottles to include the most common names of people in some regions, in order to encourage its users to share or give a Coca Cola to someone they knew with those names.
Coca Cola has known how to excite the population and that is why it has become one of the most successful references. It has been able to interfere in the family and be part of it, it has been able to accompany individuals in their daily lives and has been in charge of remaining in the market as the refreshing drink that cannot be missing from the table.
Among other excellent creators of Creative Content we find Canva
In case you don’t know Canva, we tell you that it is a powerful graphic design software that has a website available to everyone. Founded in 2012, it makes it easy and fun to create beautiful designs. Now, which of the many creative contents of Canva will we mention?
The wonderful idea of a color palette that is created from your photos. I mean, let’s say you want to make a cute invitation and you want to add a specific someone’s image or photo to it, Canva automatically creates a color palette based on that photo you just added, awesome isn’t it?
Most of those who use this lovely platform are not designers, so it provides them with great ideas and tools to make their own designs. This option to generate said color palette allows the inexperienced to create neater and more aesthetic designs that represent a better harmony with respect to the combination of colors.
Canva aims, in a way, to make the lives of its users a little easier by trying to provide really useful tools that make a real impact.
Without a doubt, an iconic moment was when the fun Bernie Chair was created according to IKEA
IKEA is a multinational corporation dedicated to the manufacture and sale of mattresses, furniture, sofas, chairs, electrical appliances and a wide variety of items for the home. It was founded in 1943, but that has not prevented it from adapting in an extraordinary way to fashion trends. the time, and we can verify it with their active participation in the very powerful memes. I always say that we all have a meme waiting for us, a meme that in one way or another will make us laugh, yes sir.
But hey, the point is that IKEA took full advantage of memes as an excellent way to generate creative content for the same brand. That’s where Bernie’s chair originates from.
It all begins when Senator Bernie Sanders is captured in a photo in a moment in which he is very comfortable, wrapped in a sports jacket and wearing gloves. He went viral due to his presence at President Joe Biden’s inauguration ceremony.
This is how this image began to be shared and the experts in memes and Photoshop did their thing to make this photo appear in funny circumstances, although a little ridiculous, and in the face of this event IKEA was not far behind.
Jumping aboard the meme ship, IKEA promoted its chair with Senator Bernie on it, implying that its products are so comfortable and high-quality that even the senator has his own chair.
Last but not least in this section we have McDonald’s with its #Try to Explain it campaign
The traditional hamburgers were being displaced by healthy food, a total outrage! But seriously, McDonald’s came up with this particular campaign in which they offered…
