An interesting and effective way to attract new customers is, without a doubt, the use of a Landing Page.
Surely you have read a little about how beneficial it is to have one and that is why you are here. Meet the 15 Landing Page examples that have turned out to be very successful.
However, let’s talk a little about what a Landing Page is, its importance, the types of Landing Pages that exist and what it is for.
What is a landing page?
A Landing Page is a characteristic website that aims to capture Leads.
In turn, we can define the Leds as those potential customers who may become our new customers. Simple, right?
However, a Landing Page also aims to collect the information of its visitors in a satisfactory way. In this way, you will be able to provide such visitor information to your database with the sole goal of converting them into frequent users and customers.
This is why a Landing Page must have striking and attractive features that seduce website visitors so that they decide to stay.
Most of the websites are interested in creating this web page in the best possible way with the sole intention that their visitors quickly become Leads.
Why is it important to have a Landing Page?
A Landing Page is characterized by having a call to action or, as according to its Spanish translation, a call to action. This is how, through forms, it is possible to obtain the visitor’s information.
However, no one wants to leave their information, even just their email address, on a page that does not give them a good feeling. A Landing Page should be focused on showing content of interest that captures the person’s attention and moves them to perform an action. In this case, we can say that the action would be to buy a product, the acquisition of a service, among others.
That is why a very well structured Landing Page is capable of seducing users and obtaining their willingness to provide information or even become a customer.
So the importance of Landing Pages lies in their ability to convert users or visitors into customers willing to purchase any product or service. In addition, it is ideal for implementing tools that allow you to retain your customers. Loyalty is the best and will ensure that your customers are loyal to you.
It is a tool that has great potential, so make the most of your Landing Page, make sure to create valuable content based on the interests of your audience. Your users will feel taken into account and they will soon become your potential customers, the Leads you want to obtain.
Remember that for each offer you make, it is ideal to build the Landing Page in a relevant way, that is specially structured to fit with that offer and that is interesting for your users.
Plan your objectives, goals and expectations, study your target audience and design your Landing Page around it. You will see how the results leave you speechless. Continue reading and get inspired by the Landing Page examples that we will show you.
What are the types of Landing Page that exist?
There are different types of Landing Page, so you will have to choose properly which one best suits your needs and your website.
In this article we give you a summary of the types of Landing Pages that exist.
1. Landing page on the main page
This type of Landing Page works excellently when you want to give a description of a product or simply stand out with an offer. It is simply placed in an area of the home page of your website where it stands out and is easily noticed.
Your conversion rate will have a high probability of improving and you will get the public to access it quickly and easily.
2. Categorical landing page
Categorizing the content of your website is one of the best things you can do. This will allow your users to have a better experience when they want to search for a specific product.
Structure an optimized page that allows your visitors to directly access the category that is of interest to them.
In this way, your users will be able to carry out the actions they want more easily, which will provide them with security and confidence when buying.
You will be able to effectively prevent them from searching every part of your website and, in the end, getting discouraged and not wanting to purchase your products and/or services.
3. Propagation landing page
This Landing Page is created with the sole intention of sharing the launch of a new product, a specific offer or a promotion.
So that you have a real call to action It is necessary that it be direct, striking but that it does not distract your users from the main objective: to acquire what you are offering.
Making a menu with few navigation options will give the user the opportunity to concentrate in the best way. After all, we don’t want you to be distracted, we want you to hit the button that says “Buy”.
4.Landing page to create forms
A Landing Page that has some type of form has the objective of collecting the data of its users that are necessary to generate Leads.
These forms must have a simple, quick and direct explanation that is also persuasive and capable of demonstrating to your users the ability you have to solve a problem that is relevant to them.
Only in this way, you will be able to connect with your audience and get from them what you most want, that they become a permanent and loyal clientele.
5. Landing page with the help of Facebook
Facebook is a social network that has the enormous advantage of working as a link channel where the company and the user are related, in such a way that the user goes from being a simple user to a potential client.
Through Facebook you can also send your Landing Pages to your audience, it will only be enough to share links that go to your website, in these there may be forms destined to the collection of information from your users. This network has incredible potential, take advantage of it.
6. Landing page click-through
The click-through or, as it is translated into Spanish, click throughserves to reach your users directly to the purchase action.
Normally, it is a Landing Page that offers a trial period on some service, as well as the offer of some product.
In these cases, it is ideal to limit the content that is included in the page, it is best to place only one button that directly calls the action, such as the button to make a purchase, in this way, the users who access will not lose the approach due to multiple options.
However, Landing Page types can also be divided into only two, in a general way. These two types are:
7. Landing Page to generate data
This is all that Landing Page that is in charge of giving the user something, on the condition that he provides personal information, such as email, his name, among others.
The Landing Page to create forms, an example mentioned a few paragraphs back, is precisely part of this type of Landing Page dedicated to obtaining simple but valuable information belonging to your audience.
Every day we come across thousands of these Landing Pages on the internet that offer you anything from a free subscription to a digital book in exchange for registering somewhere or just leaving your email.
8. Landing page for direct sales
As its name indicates, it is a site for direct sales. It is about the creation of a Landing Page that seeks to sell a product and/or service from that same page.
The user must also offer their personal information, only this time, they will have to do it in much more detail to make the desired purchase.
What is a Landing Page for?
Now, we already talked about what a Landing Page is and what it looks for, however, what is it for? Although they are web pages designed to get visitors to become Leads, they have many other things that give them functionality.
And it is that, Landing Pages do not only seek that potential customers are willing to provide their personal information to fill a database, rather, they serve to generate information or create contacts that can later be used as part of a Marketing strategy. very well planned.
And it is that, for example, campaigns such as e-mail marketing are successful thanks to the good data collection that many Landing Pages achieve.
To define excellent Marketing strategies, you must have all kinds of information, which is why Landing Pages are in charge of collecting said information in a simple and pleasant way for the user.
This is how you can better plan all that online Marketing strategy that you have in mind.
Landing Page Examples
Thank you for being patient and getting here. It’s time to talk about Landing Page examples.
1. Microsoft IT Showcase markets on its landing page in a relevant and direct way
Microsoft IT Showcase, has created different webinars that have been marketed through an incredible Landing Page, with the intention of capturing or generating Leads.
Its design has stood out for being simple, striking but relevant and direct. Just as he has known how to be persuasive with his messages, since he raises the importance of receiving these webinars to professional IT users.
It has a summary that is responsible for describing the topics and information that will be shared in the seminar, at the same time, it provides visitors with other links to different webinars that are similar to the main one.
It has interesting information about the speakers of the seminars and, in addition, it offers the user another list of Microsoft courses. However, everything else that appears on this Landing Page is relevant to the webinar that is offered at the beginning, this with the intention that users are not distracted by another topic, but instead consume everything related to it.
2. Muck Rack is one of the landing page examples that offers attractive and interactive options
This Landing Page is easy to navigate and presents all its options in an interactive and attractive way. From scannable headers to the use of quotes from industry professionals that add credibility and security to the page.
In addition, it describes in a simple way all the services of Muck Rack with the intention of being interesting for its two types of audience. At the same time, it offers different Call to action that do not distract the user due to their simplicity. It’s striking, direct, intuitive and interactive, it’s perfect. Don’t you think?
3.Lyft targets two types of audience with the tagline “make easy money”
Without a doubt, one of the things that stands out the most about the Lyft Landing Page is the objective it offers its users: earn easy money.
Lyft focuses on targeting two types of audience, one that is ready…
